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Join Peppy as the new Head of CRM and lead a cutting-edge healthcare tech company through a major product pivot
Overview
Salary £500 - £600
Location UK
Nomad Friendly? 
100% Remote- Worldwide
Expires Expires at anytime
Organisation summary
Peppy is a trailblazing HealthTech scale-up, revolutionizing healthcare in areas often overlooked. With a $45mil Series B fundraise and exponential revenue growth, Peppy is expanding its reach through its B2B SaaS offering. As a remote-first, B-corp certified company, we're recognized for our rapid growth and commitment to values, topping LinkedIn's Top Startups UK 2023 list. Our mission-driven approach means you'll be part of something meaningful, improving healthcare experiences for employees at over 250 esteemed clients.
Role Summary
- Strategize and create a comprehensive CRM strategy to improve customer journeys.
- Oversee customer lifecycle, campaign design, and implementation to boost engagement and loyalty.
- Analyze customer data to drive decisions and optimize campaign effectiveness.
- Collaborate with teams for a unified user experience; mentor and lead the CRM team.
- Foster innovation through testing across various channels and manage vendor relationships.
Role Requirements
- Minimum 5 years in a senior CRM or lifecycle marketing role, preferably in a dynamic startup environment.
- Expertise in email marketing, segmentation, personalization, and automation.
- Experience with CRM platforms like Customer.io, and analytical tools such as MixPanel or Google Analytics.
- Quick, data-driven decision-making skills and a commitment to using key performance metrics.
- Creative mindset with a high standard for campaign quality and design.
- Agility and adaptability in a fast-paced, evolving environment.
- Leadership skills with a focus on team-building and talent development.
About Peppy
We’re on a mission to support the taboo, forgotten and under-served areas of healthcare, starting with Menopause, Fertility, Baby, Specialised Men’s Health and Specialised Women’s Health. Our clients’ employees get expert healthcare support via the Peppy mobile app, with unlimited access to our team of specialist practitioners.
• $45mil Series B fundraise announced in January ‘23, led by Albion VC.
• One of Europe’s fastest growing HealthTech scale-ups; 8x revenue growth in 2021 and 4x revenue growth in 2022.
• B2B SaaS offering, supporting employees across 250+ clients and partners including Natwest Group, Clifford Chance, Capgemini, Santander, Aviva and Coty.
• Remote-first company with 150+ employees globally.
• Proudly B-corp certified and Mission-led - read all about our company values here.
• Number 1 on LinkedIn's Top Startups UK 2023 list.
• Rated as one of the fastest growing (and best to work for) startups by Sifted, Tempo and Flexa.
As Head of CRM, you will play a pivotal role in shaping and executing our CRM strategy for a major product pivot. This greenfield project offers the unique opportunity to build our CRM strategy from the ground up, with a focus on leveraging customer.io to drive adoption, engagement, loyalty, and value across our user base. You’ll be working with a Junior CRM Manager to help implement and execute this work.
What you'll be doing as our Head of CRM at Peppy:
Strategy Development: Develop and then build a comprehensive CRM strategy that covers all stages of the customer journey. Lifecycle Management: Oversee the customer lifecycle to enhance engagement, reduce churn, and foster long-term loyalty. Design and implement targeted campaigns that address different stages of the customer journey, from onboarding to advocacy. Data: Utilise analytics and customer data to inform strategies, making data-driven decisions to optimise campaign performance and user experience. Collaboration and Leadership: Work closely with product, marketing, and sales teams to ensure a cohesive user experience. Lead and grow the CRM team, including the recruitment and mentorship of a Junior CRM Manager. Innovation and Testing: Implement a culture of experimentation and continuous improvement, rigorously testing campaigns across channels (email, push, in-app messages, SMS) to refine and perfect our communication strategy. Vendor Management: Manage relationships with CRM and marketing technology vendors, ensuring we leverage their platforms effectively and stay ahead of emerging capabilities.Our dream Head of CRM looks something like:
Experienced Leader: Proven track record in CRM or lifecycle marketing, with at least 5 years of experience in a senior role, ideally within a fast paced startup or scale-up environment. Email Marketing Expertise: Exceptional knowledge of email marketing strategies and tactics, with a strong understanding of segmentation, personalisation, and automation. Technically Savvy: Hands-on experience with a variety of CRM platforms (ideally including Customer.io), and proficiency in analytics tools like MixPanel or Google Analytics. Knowledge of HTML for email is a plus. Data-Oriented: Ability to make quick, data-driven decisions and a commitment to measuring performance through key metrics. Creative Thinker: A keen eye for design and a high standard for the visual and content quality of campaigns. Agile and Adaptive: Comfortable working in a fast-paced, rapidly changing environment. Able to launch and iterate on campaigns quickly to learn and adapt. Team Builder: Skilled at building and leading high-performing teams, with a passion for mentoring and developing talent.Daily Rate:
We're looking to make this hire on a 6 months contract initially, with a rate of between £500-£600/day dependent on experience.
Equality & Diversity:
Peppy's mission is to help people in life's most challenging journeys. We pride ourselves on being an equal opportunity employer, committed to equality and diversity amongst both our employees and prospective applicants. We ensure that all applicants are treated equally and fairly throughout our recruitment process.
