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Join Wecandoo and shape the future of artisanal experiences with your marketing prowess
Overview
Salary
£35000 - £45000
Location
London/ Remote
Nomad Friendly?
In-person- London United Kingdom
Expires
Expires at anytime
Wecandoo is an innovative platform that offers unique workshops led by skilled artisans. As part of our mission, we're looking for a dynamic Marketing Specialist to elevate our brand and connect with creative communities. This is an exciting opportunity to join a company at the forefront of crafting educational and engaging experiences.
Role Summary:
- Develop and implement a brand awareness strategy targeting early adopters.
- Forge strategic partnerships with affinity brands and influencers to boost visibility.
- Guide artisans in effective communication and collaborate on a comprehensive local strategy.
- Create a strong social media presence to foster community engagement.
- Use newsletters to maintain connections and drive sales.
Role Requirements:
- Proven experience in building brand awareness and generating demand.
- Ability to identify and engage target audiences through appropriate channels.
- Experience in forming strategic partnerships and collaborations.
- Skills in coaching and guiding community communication.
- Expertise in social media and newsletter campaigns for engagement and sales.
THE POSITION
As a pivotal team member, you will significantly influence how Wecandoo is perceived by our key audiences. Your role will extend beyond brand awareness, focusing on creating engagement and generating demand for our workshops. To achieve this, you will:
Build awareness
Identify and attract clients by establishing Wecandoo’s reputation among early adopters. Understand our target audience and build the awareness strategy by activating the right channels:
- Partnerships: Develop strategic collaborations to increase our visibility toward a large audience. Target affinity brands an influencers and create amazing collaboration with them.
- Artisan communication coaching: Provide guidance for effective communication within the artisan community.
- Collaborate with the global marketing team to develop and implement a comprehensive local strategy, incorporating the UK PR agency, ads, affiliate, etc.
Foster engagement
Build a community of ambassador clients through impactful content and craft a compelling social media strategy that anticipates trends and addresses hot topics. You will establish a strong connection with the audience through the following channels:
- Social Media: Build engagement on Instagram, Facebook, LinkedIn, and TikTok.
- Newsletters: Leverage newsletters as a channel for building and maintaining engagement.
Drive purchase
Effectively communicate on the latest Wecandoo news and the new workshops live. Consistently convey a sense of innovation and utilize social media and newsletters as primary channels for driving sales.
- Social Media: Utilize platforms for regular updates and announcements.
- Newsletters: Leverage newsletters as a channel for communicating innovations and offers.
