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Product Marketing Lead



Posted over 30 days ago...

Join Cadmus as a Product Marketing Lead and elevate your marketing career with a visionary EdTech company


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No salary declared 😔

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100% Remote- Worldwide

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Expires at anytime

Organisation summary

Cadmus is a pioneering EdTech company that collaborates with leading universities to transform assessment experiences for students globally. With a presence in over 50 countries, Cadmus is dedicated to making learning enjoyable and assessments stress-free. Aiming to reach 1 billion students by 2050, the team at Cadmus is passionately working towards breaking down barriers to education accessibility and equity.

Role Summary

  • Develop and oversee the product marketing strategy for the Cadmus platform.
  • Create and enhance brand assets, including visual materials and marketing content.
  • Produce and schedule written content such as success stories, blog posts, and social media updates.
  • Manage and launch marketing campaigns for new product features.
  • Optimize product placement strategies across various online platforms.

Role Requirements

  • Bachelor's degree in Marketing, Communications, or Graphic Design (or similar).
  • At least 3 years of B2B marketing experience.
  • Portfolio of product-focused graphic and written communication work.
  • Proficiency in graphic design, content creation, and social media best practices.
  • Strong written and verbal communication skills.


  • Remote-first and flexible working culture.
  • Employee Share Option Program.
  • Learning and professional development support.
  • Monthly professional development lunches and yearly courses.
  • Inclusive workplace with a focus on mentorship and career progression.

Cadmus is a rapidly growing EdTech company that partners with the world’s top-tier universities to enhance assessment accessibility, progression, and success amongst diverse student cohorts through one powerful platform.

Used by students in 50+ countries, Cadmus keeps the fun in the learning experience and takes the stress out of the end goal- assessment. With the average student completing 700+ assessments in their university education journey, we purposefully built an assessment platform that makes it easy for students to understand, progress and succeed- because we know everyone learns differently.

Fuelled by a crew of mission-driven individuals, Cadmus is changing how the world learns by breaking down global accessibility and equity to education barriers and seeks to provide 1 billion students with access to our platform by 2050.


Reporting directly to the Chief Marketing Officer, the Product Marketing Lead will be responsible for owning the direction and execution of the product marketing strategy to increase value realisation and user benefits of the Cadmus platform across current university customer accounts and the wider prospective university market.

This role would suit a product marketer who has a proven track record of conceptualising, designing, executing and reporting on product marketing initiatives that result in increased product brand awareness and adoption.

Why Marketing at Cadmus

  • Daily Mentorship from CMO: Work in partnership with the Chief Marketing Officer on a daily basis and gain access to mentorship that will accelerate your marketing skills and knowledge.
  • Develop an Award-Winning Marketing Portfolio: Develop a recognised portfolio of work that will support your long-term career success by contributing to the direction of Cadmus’ global marketing campaigns, set for award nominations in 2024.
  • Have a Clear Marketing Progression Pathway: Have a clear marketing career progression pathway paved for you when you join Cadmus, with the ability to advance rapidly in your role as the company expands into new global markets in 2024 and beyond.
  • Own the Departmental Direction and Your Role: As an integral member of the marketing department in a growing business, you have the ability to own your stake in the departmental direction, accelerating your business acumen and strategic capabilities.

Role Responsibilities

  • Product Marketing Strategy: Conceptualise, design, execute, manage and monitor Cadmus’ product marketing strategy to support increased brand awareness, value realisation and user adoption.
  • Graphic and Creative Design: Create compelling brand assets and visual product marketing materials that articulate the functionality and value of the product. Consistently test and improve these assets to drive greater engagement.
  • Content Generation (written and visual): Develop a quarterly schedule of written product success stories to increase Cadmus’ brand perception and understanding across EDM campaigns, blog posts, social media posts and thought leadership articles to increase value realisation and new acquisitions.
  • Product Feature Campaign Management: Launch all new product features to current users and the wider higher education market through end-to-end digital campaign conceptualisation, design, execution and feature adoption.
  • Product Placement Strategy: Develop and optimise Cadmus’ product placement strategy, ensuring brand visibility across all university partner websites, higher education websites and industry governing body websites.

Professional Skills and Requirements

  • Bachelor of Marketing, Communications or Graphic Design (similar)
  • 3+ years experience in a B2B marketing role
  • A portfolio of product-focused graphic design work across print and digital mediums
  • A portfolio of product-focused written tactical communications pieces i.e. blog articles, brochures, capability statements

Personal Attributes

  • Competent graphic designer who is well-versed in designing product marketing campaigns and assets to increase brand value realisation and understanding
  • Creative content generator who thinks outside the box to build high-performing product messaging, campaigns and materials that drive increased acquisitions
  • Expert in social media platforms and their respective best practices to increase brand awareness
  • Exceptional written and verbal communication skills


  • A remote-first and flexible culture where you can work from Melbourne HQ or any global location
  • Employee Share Option Program, enabling you to be an owner of Cadmus
  • Learning and professional development allowances; because we provide high-quality education opportunities to all, including the Cadmus Team
  • Mentoring and succession planning for your marketing career, including monthly professional development lunches and paid yearly courses
  • A diverse and inclusive workplace where there are no barriers to anyone succeeding

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