Product Marketing Lead

Cadmus is a rapidly growing EdTech company that partners with the world’s top-tier universities to enhance assessment accessibility, progression, and success amongst diverse student cohorts through one powerful platform.

Used by students in 50+ countries, Cadmus keeps the fun in the learning experience and takes the stress out of the end goal- assessment. With the average student completing 700+ assessments in their university education journey, we purposefully built an assessment platform that makes it easy for students to understand, progress and succeed- because we know everyone learns differently.

Fuelled by a crew of mission-driven individuals, Cadmus is changing how the world learns by breaking down global accessibility and equity to education barriers and seeks to provide 1 billion students with access to our platform by 2050.

Requirements

Reporting directly to the Chief Marketing Officer, the Product Marketing Lead will be responsible for owning the direction and execution of the product marketing strategy to increase value realisation and user benefits of the Cadmus platform across current university customer accounts and the wider prospective university market.

This role would suit a product marketer who has a proven track record of conceptualising, designing, executing and reporting on product marketing initiatives that result in increased product brand awareness and adoption.

Why Marketing at Cadmus

• Daily Mentorship from CMO: Work in partnership with the Chief Marketing Officer on a daily basis and gain access to mentorship that will accelerate your marketing skills and knowledge.
• Develop an Award-Winning Marketing Portfolio: Develop a recognised portfolio of work that will support your long-term career success by contributing to the direction of Cadmus’ global marketing campaigns, set for award nominations in 2024.
• Have a Clear Marketing Progression Pathway: Have a clear marketing career progression pathway paved for you when you join Cadmus, with the ability to advance rapidly in your role as the company expands into new global markets in 2024 and beyond.
• Own the Departmental Direction and Your Role: As an integral member of the marketing department in a growing business, you have the ability to own your stake in the departmental direction, accelerating your business acumen and strategic capabilities.
  

Role Responsibilities

• Product Marketing Strategy: Conceptualise, design, execute, manage and monitor Cadmus’ product marketing strategy to support increased brand awareness, value realisation and user adoption.
• Graphic and Creative Design: Create compelling brand assets and visual product marketing materials that articulate the functionality and value of the product. Consistently test and improve these assets to drive greater engagement.
• Content Generation (written and visual): Develop a quarterly schedule of written product success stories to increase Cadmus’ brand perception and understanding across EDM campaigns, blog posts, social media posts and thought leadership articles to increase value realisation and new acquisitions.
• Product Feature Campaign Management: Launch all new product features to current users and the wider higher education market through end-to-end digital campaign conceptualisation, design, execution and feature adoption.
• Product Placement Strategy: Develop and optimise Cadmus’ product placement strategy, ensuring brand visibility across all university partner websites, higher education websites and industry governing body websites.
  

Professional Skills and Requirements

• Bachelor of Marketing, Communications or Graphic Design (similar)
• 3+ years experience in a B2B marketing role
• A portfolio of product-focused graphic design work across print and digital mediums
• A portfolio of product-focused written tactical communications pieces i.e. blog articles, brochures, capability statements

Personal Attributes

• Competent graphic designer who is well-versed in designing product marketing campaigns and assets to increase brand value realisation and understanding
• Creative content generator who thinks outside the box to build high-performing product messaging, campaigns and materials that drive increased acquisitions
• Expert in social media platforms and their respective best practices to increase brand awareness
• Exceptional written and verbal communication skills

Benefits

• A remote-first and flexible culture where you can work from Melbourne HQ or any global location
• Employee Share Option Program, enabling you to be an owner of Cadmus
• Learning and professional development allowances; because we provide high-quality education opportunities to all, including the Cadmus Team
• Mentoring and succession planning for your marketing career, including monthly professional development lunches and paid yearly courses
• A diverse and inclusive workplace where there are no barriers to anyone succeeding