Volunteer Marketing support for a growing educational company

What will you be doing?

Curieus Games CIC support schools in teaching about energy and climate change through a fun STEM game called Megawatt. We sell Megawatt games to teachers to use in class and teach the curriculum, or we visit schools and run workshops with energy experts who can answer students questions about energy, and help them understand the potential career pathways and opportunities in energy. We are looking for support to develop and implement a marketing strategy to improve how we reach schools, both in the UK and internationally. This role would be working directly with the founder and would likely be around 5-10hours a month. The scope of the role will depend on you, the volunteer, on what you would like to support on. This could include, but not be limited to: - Setting a high-level strategy for how Curieus Games should be engaging with schools and other customers - Reviewing and writing a detailed strategy and implementation plan, covering areas from brand, customer personas, social media, website, marketing campaigns across a number of channels, creative development, and analytics. - Requesting and assessing proposals from marketing agencies for specific outputs or marketing campaigns - Support on setting up an effective CRM process - Opportunity for hands on implementation and delivery of marketing strategy if desired, such as social media writing, content creation, filming/editing, seo optimisation and website design.      

What are we looking for?

- Experience in developing a marketing strategy, with a particular focus on reaching schools and educational establishments. - Be able to clearly understand the mission, brand and voice of the company, and develop creative, authentic messaging that aligns with company values - Passionate about the importance of education, energy and climate change, and keen to make an impact in this area

What difference will you make?

The challenges our social enterprise is trying to solve are the following: - Attract talent to the energy sector and help fill the shortage of engineers and scientists in the energy sector - Support teachers with exciting resources to teach about energy - Raise energy literacy rates to increase public support for clean energy infrastructure Your input will support these goals by improving how we reach and engage with schools. A successful marketing strategy could enable us to grow our reach significantly, improve how we are addressing these challenges and level up our small organisation to reach many more students.