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Join SafeBoda as a Marketing Manager and contribute to transforming transportation in Africa.
Overview
Salary
No salary declared 😔
Location
Kampala, Uganda
Expires
Expires at anytime
Organisation summary
SafeBoda is a dynamic venture-backed company revolutionising transportation and delivery services in Africa. With the backing of renowned investors such as Google and Yamaha, the purpose-driven team at SafeBoda aims to make services safe, affordable, and reliable, responding to the unique needs of African consumers. Currently operational in both Uganda and Kenya.
Role Summary
- Leading the company's marketing initiatives by developing and executing marketing strategies in Kampala and other cities
- Fostering brand love and managing brand partnerships
- Managing the field sales team and overseeing ATL advertising strategies
- Conducting market research, developing offline marketing strategies and ensuring regulatory compliance
Role Requirements
- A Bachelor's degree in Marketing, Business Administration, or a similar field
- At least 3 years of experience in leading marketing teams
- Experience within the ride-hailing, transportation, or retail/FMCG industry preferred
- Proficiency in tools such as Google Analytics and CRM systems
- Certifications in digital marketing or related areas are beneficial
Application Process Details
- Applicants must email their CV and a Cover Letter to recruitment@safeboda.com with 'Marketing Manager UG' as the email subject.
Who we are: At SafeBoda, we are driving Africa forward by transforming transportation and delivery services to be safe, affordable, and reliable. Our platform is designed to meet the needs of African consumers as a one-stop shop for transportation and on-demand services. Operational in Uganda and Kenya, we are a venture-funded Series B company backed by notable investors including Google, Unbound, Argor (GoJek’s VC), AllianzX, Yamaha, and Beenext. Our team is passionate and highly engaged, aiming to revolutionise transport and logistics in Africa’s cities.
The role: The Marketing Manager at SafeBoda plays a pivotal role in driving the company's marketing initiatives. This includes developing and executing the marketing strategy for SafeBoda services across Kampala and other cities, fostering brand love, and managing brand partnerships. You will lead the field sales team, conduct market research, develop offline marketing strategies, and ensure regulatory compliance. Additionally, you will oversee ATL advertising strategies and manage the marketing budget.
Job requirements: A Bachelor's degree in Marketing, Business Administration, or a related field is required, along with at least 3 years of experience in leading a marketing team. Experience in the ride-hailing, transportation industry, or retail/FMCG is preferred. Familiarity with tools such as Google Analytics, social media analytics, and CRM systems is essential. Certifications in digital marketing or related areas are a plus.
Benefits: We offer a competitive salary, health insurance, lunch at the SafeBoda Academy, transport credits on your SafeBoda wallet, paid annual leave, and a supportive team environment with mentorship from SafeBoda leadership.
Ready for the Challenge? Send an email to [email removed - click apply for more details], attaching your CV and a Cover Letter indicating why you are the right fit for the role. Please use 'Marketing Manager UG' as the email subject. Only shortlisted candidates will be contacted.
