Volunteer Newsletter and Comms volunteer

What will you be doing?

We are urgently looking for an experienced email marketing expert to work with us as we navigate our way through the changes to digital marketing and engaging newsletter/communications. To reconnect us to our supporters and expand our reach. We would like the volunteer to help with some but not necessary all :

Email content: Write compelling email content that is short, relevant and has clear a call-to-action and high click through rates Email marketing software: Recommend and set up an email marketing system  (SendGrid, Mailchimp, etc)  that represents good value for money and is the right fit for our organisation Email templates: Customise an off the shelf template that matches our branding. [Note: this person should not be expected to have graphic design skills.] GDPR compliance: Advise us on how we can keep our mailing lists current and GDPR compliant Email strategy: Help us plan and articulate how we can use emails and newsletters to strengthen our brand, motivate our supporters and communicate with our stakeholders.

You will be working with the Founders who will provide an overview of our existing communication and marketing materials, as well as our brand guidelines . We have also a marketing lead on board who is helping us at the moment. You will work together to produce initial concepts for all deliverables, including goals, target audience, and desired tone and style of writing.

What are we looking for?

Passionate and Driven Strong writing and editing skills Experience using email marketing software (such as Mailchimp) Experience setting up email templates in line with existing brand  Ability to quickly understand the needs of our team / organisation / users Can ask key questions to enable us to clarify requirements Understands the resource constraints of a small charity and is able to work with these. Open to feedback

What difference will you make?

Your input will shape how we present ourselves to our service users, funders and general public. With your help we will be able to continue to build on the relationships we have already, showcase our programmes and outcomes and tell them about the exciting projects the funds have enabled us to do.  We are currently expanding on our allergy projects, education in schools, and carers of children allergic disease. Educational events for parents and carers of allergic children. These services are much needed, as parents navigate their way through everyday life and the challenges they face.