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Senior Product Manager - Growth



Posted over 30 days ago...


Join Coursera's Mission to Revolutionize Global Education as a Senior Product Manager


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United States

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100% Remote- Worldwide

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Expires at anytime

Organisation summary

Coursera is a leading online learning platform founded by Stanford professors, offering a diverse range of educational content and credentials in partnership with top universities and industry leaders. With a commitment to making high-quality education accessible to all, Coursera is at the forefront of upskilling and reskilling learners worldwide, now seeking passionate individuals to advance this mission. As a B Corp certified company, Coursera values diversity and offers a fully virtual interview and onboarding experience.

Role Summary

  • Lead growth strategy development for Coursera's top-of-funnel product initiatives.
  • Utilize rapid experimentation to drive traffic and conversions for our subscription services.
  • Oversee key projects like internationalization and conversion rate optimization from start to finish.
  • Collaborate with teams to implement effective growth tactics such as referral programs.

Role Requirements

  • Minimum 5 years of product management experience in consumer-facing digital products.
  • Expertise in growth and customer acquisition strategies, including SEO and referrals.
  • Proven success in delivering complex product initiatives from concept to launch.
  • Strong analytical skills with experience in A/B testing, SQL, and data analysis tools.
  • Excellent communication skills and ability to work with cross-functional teams.
  • Dedication to Coursera's mission of transforming lives through education.
  • Preferred: Bachelor's degree in a technical or related field.

Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 142 million registered learners as of December 31, 2023.

Coursera partners with over 325 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a B Corp in February 2021.

Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.

We at Coursera are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. As a remote-first company, our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates.

Job Overview:

As Senior Product Manager for the Growth product team, you'll play a pivotal role in advancing Coursera's mission of providing universal access to world-class education. You'll optimize and expand top-of-funnel product-led growth strategies to attract and convert traffic to our subscriptions-based ecosystem, expanding our global reach and impact. Through rapid experimentation, you'll contribute to key initiatives such as internationalization, conversion rate optimization, referrals, and other growth strategies and tactics.


  • Craft and enrich our product-led growth strategies at the top-of-the-funnel, ensuring the strategies effectively enhance our platform's global reach and subscriptions-based ecosystem. 
  • Employ rapid experimentation techniques to understand evolving market trends , user behaviors,  Use this data-driven approach to optimize our strategies for growth  and steer product success. 
  • Perform a lead role in the execution and fruition of key strategic initiatives, namely internationalization and conversion rate optimization. Oversee the project stages, from planning and goal-setting to successful implementation and outcome analysis. 
  • Develop and promote robust  growth tactics including referral programs and others. This will involve collaborating with other teams to ensure these additions complement our product offerings and maximize customer value and engagement and overall impact to Consumer Business.

Basic Qualifications:

  • 5+ years of product management experience in a consumer-facing digital product
  • Hands on experience driving growth and customer acquisition tactics like SEO, loyalty, referral,  and proven impact 
  • Proven track record of successfully delivering complex and impactful product initiatives from ideation to launch
  • Experience with qualitative and quantitative user research. Experience with A/B testing, SQL, and data analysis tools
  • Demonstrated ability to influence and inspire cross-functional teams through communication and collaboration
  • Strong commitment to Coursera's mission of transforming lives through learning

Preferred Qualifications:

  • Bachelor's degree in a technical or relevant field
  • Hands on experience and proven track record of impact  in a consumer digital product organization driving growth and customer acquisition tactics

If this opportunity interests you, you might like these courses on Coursera:

  • Hypothesis-Driven Development 
  • Attract and Engage Customers with Digital Marketing


Our job titles may span more than one career level. The starting base pay for this role is between$136,000 and $296,000. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs, and location. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, and benefits. 


Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at [email removed - click apply for more details].
For California Candidates, please review our CCPA Applicant Notice here.
For our Global Candidates, please review our GDPR Recruitment Notice here.

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