Volunteer Digital Marketing Manager For Circular Fashion Platform

What will you be doing?

What we want the volunteer to do We are looking to launch Collaberie, the first version of our digital fashion platform that enables users to collaboratively create, sell and design circular products that prioritise people over profit without sacrificing the environment. We seek a marketing manager to help increase awareness about Carma and the Collaberie platform by developing and executing marketing strategies to engage all stakeholders and beneficiaries.  Objectives of this Role Working directly with the Co-Founders, you will be instrumental in our success by helping to develop the digital marketing strategies for the product launch and the wider initiative. We require help to:

Build successful marketing strategies by identifying audience segments, analysing customer insights, consumer trends, market analysis, and marketing best practices  Define and execute the go-to-market strategy for the new product Develop and manage social media activities that effectively increase engagement and followers across all our platforms. Plan and execute multi-channel campaigns across the prospect and customer lifecycle to ensure that communications and messaging are aligned across all channels.

Consider applying if you like the rewarding challenge of building a new brand. Who will work with the volunteer? You will be working closely with the Carma Co-Founders alongside other volunteers who will help develop marketing content. 

What are we looking for?

Skills And Qualifications

Interested in sustainability issues Experience in a digital marketing role Experience using paid and unpaid channels to drive response Results‐driven with proven success leading and managing projects An ability to scope, plan and deliver multi-channel marketing campaigns An understanding of email marketing and landing page optimisation. Strong creative skills  Excellent communication skills Passionate about digital marketing, specifically social media trends

No prior experience in fashion is required.

What difference will you make?

Your impact Your input will play a crucial role in defining how we present ourselves to our service users, funders, and the general public. Through your support, we hope to spread the word about our mission and build a circular fashion ecosystem that serves its people and communities first and foremost through social inclusion and shared prosperity.   Why care about the fashion industry? Fashion is more than just glitz, glamour, and catwalks. Along its value chain, it employs more than 60 million people and clothes billions of people worldwide. Women comprise 60 to 90 per cent of total apparel workers, of whom an estimated 80 per cent are women of colour. Due to its sheer size, the sector already faces numerous social challenges, including low wages, violence, harassment, and unsafe work conditions. Furthermore, the pandemic has dramatically affected the lives of women and young people working in the industry, negating any gains made in reducing forced labour and child labour and raising poverty levels. By focusing on changing fashion, we can harness a $5 trillion industry to create an inclusive and equitable space that supports human wellbeing and the flourishing of society as a whole.