Volunteer Content Writer/Editor Volunteer

What will you be doing?

Cocoon Kids - Creative Counselling and Play Therapy CIC facilitates fully-funded therapeutic sessions with priority children, young people and their families. We’re urgently looking for an experienced Content Writer/Editor Volunteer to work with us as we respond to Covid-19. Our community already has free school meals even before the pandemic, the cost of living crisis further exacerbates their daily challenges. We would like the volunteer to help with:

Thinking through our audiences’ information needs and how we can present that effectively Web copywriting: Create engaging content for our website that adheres to SEO and brand  Copywriting: Create well-written and compelling copy for use in a brochure, one-pager/fact sheet, or fundraising/promotional materials. Email content: Write compelling email content that is short, relevant and has clear a call-to-action and high click through rates Copyediting: Edit our existing copy for grammar and typos, and to make sure it is consistent with the style and voice of our organisation. Case study writing and storytelling: Help communicate our impact via stories and case studies that we can use on our website, in marketing materials, or in our annual report. Communication materials review: Review our existing communications materials. Recommend edits that will provide us with consistency in writing style and tone, accurate spelling and grammar, and a clear and engaging voice for our organisation. Brochure/annual review writing: Create or update copy for a brochure or our annual review, highlighting our impact current and potential stakeholders.

  You will be working with our Social Media Marketer and other digital content volunteers (new roles). We will provide an overview of our existing communication and marketing materials, as well as our content strategy and brand guidelines. You will produce initial concepts for all deliverables, including goals, SEO keywords, target audience, and desired tone and style of writing. Make this role your own - we're a responsive organisation, we'll be glad to listen to your great ideas    

What are we looking for?

We are looking for a volunteer who has:

Strong writing and editing skills Understanding of use of, and ability to write for, different mediums and formats (print copy vs web copy) Experience in copywriting, marketing, public relations, communications or journalism  Ability to write with SEO [web writing tasks only] and brand at front of mind using our existing voice and style Accuracy and attention to detail  Ability to quickly understand the needs of our team / organisation / users Can ask key questions to enable us to clarify requirements Understands the resource constraints of a small charity and is able to work with these. Open to feedback 

Skills

Marketing and communications: Copywriting/Journalism

  Specific skills and experience  We expect all of our team to have knowledge and experience in the following areas: 

Mental health and wellbeing challenges and its impact Living with or have experience of socio-economic deprivation and/or marginalised communities Understanding of the impact that housing insecurity may bring to a child, young person and their family’s mental health and wellbeing.

What difference will you make?

Your input will shape how we present ourselves to our service users, stakeholders, funders and general public. With your help we’ll be able to continue to make sure families and other content users can access appropriate digital media content promoting and about our service, as well as signposting to  other support, to facilitate long-term positive mental health equity and outcomes and improved social mobility.