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Digital Marketing Lead, Programmatic & Media

Braze

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Posted over 30 days ago...

Join the Vibrant Global Team at Braze as a Programmatic and Media Buying Lead

Overview

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No salary declared 😔

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São Paulo

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In-person- São Paulo Brazil

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Expires at anytime

Organisation summary

Braze is a cutting-edge customer engagement platform that connects consumers with the brands they adore. As a market leader, Braze offers a dynamic environment where marketers can creatively engage with their customers in real time, across various channels, using AI-powered tools and rich data analytics. With accolades like Great Place to Work® across multiple regions and a global presence, Braze is a beacon of growth, opportunity, and work-life harmony, making it an exciting workplace for passionate professionals.

Role Summary

  • Develop and execute Braze's global programmatic display and media buying strategy.
  • Launch, optimize, and report on display and media buy performance to enhance pipeline and spending efficiency.
  • Collaborate with cross-functional teams to support global campaigns with targeted advertising efforts.
  • Manage relationships with media partners and negotiate favorable terms for various media types.
  • Handle programmatic campaign management and optimization using tools like DV360 and Demandbase.
  • Work closely with the internal brand and content marketing teams to create compelling display and paid media deliverables.

Role Requirements

  • 5+ years of experience in global paid media campaigns with a focus on media buying and programmatic display.
  • Proven ability to manage localized ads in EMEA and APAC markets.
  • Proficiency with The Trade Desk, DV360, Demandbase, or other programmatic DSPs.
  • Skilled in managing significant quarterly budgets and making data-driven budget allocation decisions.
  • Proficient in creative production management for display ads and paid media placements.
  • Strong communication skills in English & Portuguese, with Spanish fluency being an advantage.
  • B2B SaaS or agency background preferred.

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.

WHAT YOU’LL DO

Braze is looking for a programmatic and media buying Lead to build and execute our programmatic display and media buying strategy. As a key member of our Global Digital Marketing team, you will work alongside colleagues based in diverse regions. Reporting to the Senior Manager of Global Digital Marketing, this role will collaborate with cross functional marketing teams to develop and execute display and media buys that are part of holistic, multifaceted global campaigns. 

The role will be hands-on-keyboard executing programmatic campaigns and managing paid media buys across AMER, LATAM, EMEA and APAC; you will be responsible for launching, optimizing, and reporting on display and media buy performance. Your primary focus will be generating pipeline and optimizing pipe to spend ratios through targeting optimizations, A/B split testing, vendor testings, and landing page optimizations. 

The ideal candidate must have experience running global programmatic display campaigns and buying global media, including running localized display ads in Regional markets. This candidate will operate with a data driven mindset, and be comfortable operating in a fast-paced, changing environment.

Responsibilities:

  • Plan and purchase multiple types of paid media inventory: content syndication, dedicated emails, CTV, podcast ads, ect. 
  • Manage relationships with media partners, including DSPs, SSPs, and publishers.
  • Negotiate favorable terms and stay informed about new opportunities and advertising solutions.Manage and optimize programmatic display campaigns efficiently using DV360, including audience targeting, bid strategies, creative assets, and real-time performance analysis to maximize ROI and reach the target audience effectively.
  • Develop and manage the advertising strategy for the ABM programmatic display platform, Demandbase, to drive engagement with target accounts.
  • Work within Google Tag Manager to efficiently manage and deploy essential tracking tags and ensure accurate data collection.Collaborate with the internal brand team on creative briefs for display and paid media deliverables.
  • Collaborate with the content marketing team for new, diverse assets to put into market via paid media. 

WHO YOU ARE

  • 5+ years of running global paid media campaigns with an emphasis on media buying and managing programmatic display across AMER, EMEA and APAC. Proven track record of successfully managing localized programmatic display ads in EMEA and APAC markets.
  • Experience negotiating with and managing digital publishers. Experience using The Trade Desk, DV360, Demandbase, or other programmatic DSP's.
  • Experience managing six-figure quarterly budgets and the ability to make informed decisions on budget allocation based on performance data.
  • Experience managing creative production for display ads and paid media placements.
  • Excellent written, verbal, and visual communication skills with a strong attention to detail.
  • Demonstrated critical thinking and decision-making skills to promptly navigate obstacles, propose solutions, and resolve issues.
  • B2B Saas or prior agency experience preferred.
  • English & Portuguese fluency required; strong written and verbal English skills are essential.
  • Spanish fluency is good to have

WHAT WE OFFER

Details of these benefits plan will be provided if a candidate receives an offer of employment. Benefits may vary by location.

From offering comprehensive benefits to fostering flexible environments, we’ve got you covered so you can prioritize work-life harmony.

  • Competitive compensation that may include equity
  • Retirement and Employee Stock Purchase Plans
  • Flexible paid time off
  • Comprehensive benefit plans covering medical, dental, vision, life, and disability
  • Family services that include fertility benefits and equal paid parental leave
  • Professional development supported by formal career pathing, learning platforms, and tuition reimbursement
  • Community engagement opportunities throughout the year, including an annual company wide Volunteer Week
  • Employee Resource Groups that provide supportive communities within Braze
  • Collaborative, transparent, and fun culture recognized as a Great Place to Work®

ABOUT BRAZE

Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.

Braze is proudly certified as a Great Place to Work® in the U.S., the UK and Singapore. We ranked #1 on Great Place to Work UK’s 2023 Best Workplaces (Medium), #3 on Great Place to Work UK’s 2023 Best Workplaces for Wellbeing (Medium), #4 on Great Place to Work’s 2023 Best Workplaces in Europe (Medium), #10 on Great Place to Work UK’s 2023 Best Workplaces for Women (Large), #19 on Fortune’s 2023 Best Workplaces in New York (Large). We were also featured in Built In's 2024 Best Places to Work, U.S. News Best Technology Companies to Work For, and Great Place to Work UK’s 2023 Best Workplaces in Tech.

You’ll find many of us at headquarters in New York City or around the world in Austin, Berlin, Chicago, Jakarta, London, Paris, San Francisco, Singapore, Sydney and Tokyo – not to mention our employees in nearly 50 remote locations.

Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.

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