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Join Ecotone as a Retail Marketing Manager and Shape the Future of Sustainable Food Retail
Overview
Salary
No salary declared 😔
Location
Saint Genis Laval, France
Nomad Friendly?
In-person- St-Genis-Laval France
Expires
Expires at anytime
Organisation summary
Ecotone stands at the forefront of the European organic and plant-based food industry, championing biodiversity with a portfolio of strong, committed brands. Awarded the highest B Corp certification score in its category, Ecotone operates across 80 countries, employs 1600 individuals, and is headquartered in the vibrant area near Lyon, France. The company's dedication to creating an inclusive, equitable environment makes it an exciting place to grow your career.
Role Summary
- Develop and implement tailored activity plans for clients within the Bio/Dietetic/World Cuisine categories.
- Drive category growth within stores, enhancing the presence and market share of Bjorg & Compagnie products.
- Conduct regular analyses and recommend strategies to elevate store performance and brand positioning.
- Collaborate with key accounts to devise and execute business plans, ensuring effective in-store strategies and assortments.
- Facilitate communication between customers and internal teams to influence the Group's brand strategy.
- Provide leadership and engage stakeholders with proactive, influential, and excellent commercial skills.
Role Requirements
- Minimum 3 years of experience in a marketing and commercial role within the GMS universe.
- Strong analytical skills and proficiency in interpreting sales data and consumer panels.
- Proven commercial and relational abilities, with a talent for influencing and engaging.
- Demonstrated leadership and proactive engagement in a team environment.
- Commitment to embracing and promoting diversity and inclusion within the workplace.
Ecotone is a pioneer and European leader in organic, plant-based and fair trade food. Our mission is to nourish biodiversity, through strong and committed brands such as Bjorg, Bonneterre, Clipper, Allos, Alter Eco, Danival, Destination, El Granero, Isola Bio, Kallø, Whole Earth, Zonnatura... In 2022, Ecotone obtained the highest B Corp certification score in its category, positioning it in the top 10 of large certified companies worldwide. Our family of brands is distributed in over 80 countries, our production sites are located in 7 European countries. The company employs 1600 people and has based its headquarters near Lyon in France.
We are currently looking for a Retail Marketing Manager - Retail Category Manager GMS H/F on a permanent contract for the Bio/Dietetic/World Cuisine categories. The Retail Category Manager builds, pilots and implements the activity plan adapted to each client for whom he is responsible, in line with Bjorg & Compagnie's strategic priorities on the various category levers and in close collaboration with the key account. He implements the levers to develop the category of his stores, the share of offer and market of Bjorg & Compagnie in the store.
You will be responsible for carrying Bjorg & Compagnie's category vision to your clients and implementing a client relationship that positions us as a preferred expert & partner. You will identify, prioritize & recommend growth levers for categories & brands in the various stores through regular analysis of store performance, levers and the Group in the store, corrective action recommendations, and measurement of your actions.
You will adapt the category & marketing strategy to the store, market it & execute it by preparing store reviews/innovation reviews in particular. You will be the guarantor of the recommendations and implementation of assortments & linear plans as agreed in the store & ensure good communication with the sales force. You will work closely with key accounts to build business plans and maximize actions with stores. You will be the guarantor of the translation of customer issues to internal teams and participate in guiding the Group's brand strategy. You will provide regular reporting to your hierarchy.
You have at least 3 years of experience at headquarters with a marketing and commercial career in the GMS universe. You are familiar with distributor and consumer panels, have a good analytical sense & know how to interpret figures. You have a taste for excellence & challenge, you also have real commercial and relational skills by being a good influencer. You are recognized for your leadership, your ability to engage your stakeholders and to be proactive.
We are committed to respecting our diversity & inclusion charter and we are committed to the employment of people with disabilities and visible minorities. Ecotone is committed to creating an inclusive and equitable environment for all. Our mission is to nourish biodiversity, i.e. to protect, grow and cherish biodiversity by offering organic, vegetarian and diversified food.
