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Elevate Your CRM Career with a Pioneering Role at a Fast-Growing Men's Health Company
Overview
Salary
£40000 - £45000
Location
London, England, United Kingdom - Hybrid
Nomad Friendly?
Hybrid (In-person ~2 days / week)- London United Kingdom
Expires
Expires at anytime
Organisation summary
Join Manual, a trailblazer in men's health, aiming to transform the way men approach their wellbeing. Originating in the UK and rapidly expanding into Brazil, Manual is on a mission to become the premier global destination for men's health. By working with us, you'll be at the forefront of a company that's scaling at an exciting pace and making a significant impact on men's lives worldwide.
Role Summary
- Develop and refine our CRM strategy in collaboration with the Head of Retention.
- Drive CRM initiatives from concept to execution, including campaigns and ongoing customer lifecycle management.
- Implement data-driven customer segmentation to enhance retention and increase customer lifetime value.
- Collaborate with the Growth team to bolster new customer acquisition and revenue.
Role Requirements
- Minimum 3 years of CRM or customer lifecycle marketing experience.
- Demonstrated success in executing large-scale CRM programs.
- Proficiency with ESPs or Marketing Automation Platforms (e.g., Responsys, Emarsys).
- Experience with CRM beyond email, including SMS and app/push messaging.
- Familiarity with CRM platforms such as Segment, Customer.io.
- Healthcare industry experience and compliance content creation is a plus.
- Experience collaborating with cross-functional, remote, or international teams in a startup/scale-up environment.
ROLE DESCRIPTION We are looking to hire a CRM Manager to help define and develop our CRM strategy. You will have ownership of part of the customer journey and will report to the Head of Retention. This is an ideal role for someone who wants to challenge themselves in a fast-paced environment and manage CRM strategy and execution in order to provide meaningful value to our customers!
RESPONSIBILITIES Working with the Head of Retention, define and develop the CRM strategy. Support the execution of the CRM strategy: from larger scale campaigns to ongoing customer journey / lifecycle management (including everything from idea creation, through campaign setup, to analysis and reporting). Implement a data-driven customer segmentation plan to improve customer retention in order to increase lifetime value. Work closely with the Growth team to support activities that drive new customer acquisition and revenue growth.
BENEFITS Salary range of £40-45k based on experience. Generous stock option plan. A fun and friendly working environment with sharp and motivated co-workers. Hybrid role based in Bermondsey 3 days a week with breakfast and lunch once a week. Great learning opportunities with a strong culture of knowledge sharing and £400 per year learning budget. 25 days holidays and generous parental leave & flexible working policies.
ABOUT MANUAL Men don’t look after their health unless they have to. We want to change that from the ground up. We are building the global destination for men's health, scaling at an incredible pace and leading the charge to help improve the lives of men everywhere. We started from the UK, then expanded to Brazil and are currently looking to bring our product to many more people across the world.
Job requirements 3+ years of CRM / customer lifecycle marketing experience (client or agency roles). Proven track record of delivering successful large-scale, CRM programmes. Experience using an ESP or Marketing Automation Platform (e.g. Responsys, Emarsys, Cheetah Mail, Silverpop etc.). Exposure to CRM beyond email (eg. SMS and App / Push messaging). Knowledge of customer lifecycle / CRM platforms (eg. Segment, Customer.io). Previous healthcare industry experience is a plus, and any experience creating content within a ‘compliance’ industry would be beneficial too. Prior experience working with cross-functional, remote or international teams in a startup/scale-up or high-growth, subscription business exposure.
