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Head of Mid Market Sales

Birdie Care


Posted over 30 days ago...

Join Birdie as the Head of Mid-Market Sales and spearhead our mission to revolutionize elderly care with your sales expertise.


icon Salary

£90000 - £150000

icon Location

London, UK - Hybrid

icon Nomad Friendly?

98% Remote- Europe

icon Expires

Expires at anytime

Organisation Summary

Birdie is a trailblazer in the home healthcare technology sector, dedicated to enhancing the lives of older adults. Recognized as a top UK startup and celebrated for its vibrant culture, Birdie is backed by prominent investors and is part of the prestigious Tech Nation's Upscale 7.0 program. Joining Birdie means being part of a forward-thinking, socially conscious team set on making a tangible impact.

Role Summary

  • Lead and expand a high-performing sales team targeting mid-market care providers in the UK.
  • Develop a deep understanding of the market and craft a persuasive sales narrative.
  • Implement effective sales processes and methodologies to drive growth.
  • Guide the team towards successful execution of sales strategies.

Role Requirements

  • Minimum 5 years of leadership experience in B2B SaaS Sales, with a focus on Mid-Market or Enterprise.
  • Proven sales track record and adeptness in sales management, negotiation, and forecasting.
  • Ability to establish strong relationships with senior executives in the care industry.
  • Capability to thrive in uncertain situations and create structured outcomes.
  • Commitment to being in the London office at least 3 days per week and willingness to travel within the UK (20%).


  • Competitive salary package of £90+60K, plus generous stock options.
  • Cost of living salary adjustments for employees based outside the UK.
  • Remote work flexibility with a team spread across Europe, regular in-person events, and optional office visits in London or Berlin.

Equal Opportunity

Birdie is an equal opportunity employer, actively seeking to reduce unconscious bias and promote diversity and inclusion. We welcome applicants from all backgrounds and are committed to creating an inclusive environment for all employees.

About Birdie: Birdie is the leading home healthcare technology platform that aims to radically transform the lives of older adults. We are a team of socially motivated care, health, product and tech entrepreneurs. We were nominated one of the top 10 UK startups to watch, the SME with the best culture in the UK and was in the 2020 Business Cloud Top 50 Start Up's list. In 2021 we were named no.9 in Start Up's top 100 innovative and disruptive businesses as well as being accepted into Tech Nation's 2021 Upscale 7.0 program. As of June 2022 we closed our series B funding with £25m invested by Sofina, Omers & Index ventures.

The role: As our Head of Mid-Market Sales, you will play a pivotal role in driving the growth of Birdie. Your mission will be to build, lead, develop and serve a high performing sales team, guiding them to continue Birdie’s growth with mid-market care providers across the UK. Your responsibilities will include building a deep understanding of Birdie’s market & target customers, developing a compelling sales narrative, ensuring we have the right sales processes & methodologies in place, and supporting your team to execute effectively.

Job requirements: Have 5+ years of sales leadership experience in B2B SaaS Sales, Mid Market or Enterprise, and experience in a quota-carrying role. Have a track record of success in sales, across both individual contributor and sales leadership roles, and is comfortable with key aspects of sales management including deal management, negotiation, and forecasting. Able to forge strong, long-lasting relationships with senior executives in the care industry. Comfortable with ambiguity; can create order out of uncertainty. Available to be in London office minimum 3 days per week. Willing to travel within the UK to meet customers & attend events (20%).

Benefits: We offer exceptional benefits and invest massively in our team's happiness, wellbeing and growth. Our salary packages are competitive, the role is £90+60K. We also grant generous stock options to any permanent employee at the end of the probation period. We adjust salaries based on the cost of living index for employees based outside of the UK. We are a remote team with employees based all over Europe. We organise regular in-person events and online socials to make sure you can meet up with peers. If you want to come to the offices in London or Berlin, you're most welcome of course!

Additional Information: We are an equal opportunity employer and we strive to reduce unconscious bias throughout our hiring process. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status. We endeavour to embrace diversity, and promote an inclusive environment for all Birdies, and actively work towards this with our Diversity & Inclusion Committee. If you have any questions regarding the interview process, or if you need any reasonable adjustments to be made, please don’t hesitate to contact us.


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