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Senior Director, Industry Marketing



Posted over 30 days ago...

Join Braze as the New Senior Director of Industry Marketing and Lead Transformative Campaigns for a Globally Recognized Customer Engagement Platform


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98% Remote- Worldwide

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Expires at anytime

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Organisation summary

Braze is an innovative customer engagement platform that connects brands with their consumers in meaningful ways. It’s recognized globally for its powerful marketing solutions that encompass cross-channel messaging, journey orchestration, and AI-powered analytics. As a certified Great Place to Work®, Braze values work-life harmony, offers comprehensive benefits, and supports professional growth. With accolades across Europe and the U.S., and a presence in major cities around the globe, Braze fosters a collaborative and fun culture that promotes community engagement and diversity.

Role Summary

  • Shape the strategic vision and executional plans for industry campaigns.
  • Collaborate with C-level executives to craft messaging and positioning for key industries.
  • Establish thought leadership through publications and speaking engagements.
  • Coordinate with Marketing teams on content delivery for industry campaigns.
  • Develop a phased industry enablement program in conjunction with the Enablement & Productivity team.
  • Advise top executives and develop tailored marketing solutions using Braze's platform.
  • Identify product gaps and recommend innovations to expand the Total Addressable Market (TAM).
  • Act as the primary financial industry expert, providing strategic insights to inform product and client solutions.

Role Requirements

  • 12-15 years of industry marketing experience, preferably in SaaS, with extensive experience in financial services.
  • Proven ability to develop and implement industry-specific marketing strategies.
  • Exceptional presentation and written skills, proficient in Keynote and/or Google Slides.
  • Strong background in customer engagement technologies and digital marketing.
  • Demonstrated success in client relationship management and business development.
  • Excellent leadership skills and experience in managing cross-functional teams.
  • Willingness to travel moderately as the role is global in scope.
  • Understanding of competitive compensation, including equity grants (RSUs).

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.


Braze is looking for a Senior Director of Industry Marketing to lead positioning and cross-functional Industry marketing campaigns at Braze. This role is reporting into the Vice President, Strategic Consulting and sits adjacent to Business Value Consulting and Creative Consulting. Our team is  part of the wider Marketing, GTM Strategy and Operations Department. This is a net new role and will be critical to establishing our wider industry Motion here at Braze. 

We’re looking for a  seasoned professional at Industry Marketing who has experience across a variety of industries and SaaS experience (Preference for those who have Financial Services). As a new function leader, you will be responsible for shaping both strategic vision and executional plans for Industry Campaigns. You will work across the Chief Business and GTM Organization to shape Industry deliverables needed cross-functionally. 

Strategic Collaboration and Thought Leadership:

  • Collaborate with senior Sales and Chief Business Officer (CBO) leadership teams to craft positioning and messaging for key Braze industries. Ensure positioning and message consistency across regions and brand touchpoints. 
  •  Establish thought leadership through publications, speaking engagements, and client interactions
  • Partner with Marketing teams to define the scope and cadence of content delivery for broader industry campaigns. 
  • Work closely with the Enablement & Productivity to develop a phased industry enablement program for the GTM teams
  •  Co-create tailored industry solutions to specific industry challenges in collaboration with the Product Marketing teams

Operational Effectiveness: 

  • Develop processes and ways of working for cross-functional teams with CBO & GTM Chief of Staffs.   
  • Partner with Enablement & Productivity team to develop certifications and key training materials for sales teams 
  • Develop the role of the Industry SME at Braze as well as roles, responsibilities and competencies 
  • Weekly report on key industry opportunities, trends and insights from current and upcoming sales cycles. 

Client Consultation and Solution Customization:

  • Leverage executive presence and influence to effectively engage and advise Chief Marketing Officers (CMOs) and other top executives.
  • Develop bespoke marketing solutions for prospects & customers leveraging Braze’s platform to drive digital transformation.

Product and Service Innovation:

  • Develop product recommendations for upcoming product cycles that unlock opportunities within focal industries. 
  • Collaborate with Braze Product teams to identify and address product gaps to expand the Total Addressable Market (TAM) while ensuring compliance.

Financial Industry Expertise and Insight:

  • Act as Braze’s primary expert on financial industry trends, regulatory environments, and emerging fintech innovations.
  • Provide strategic insights to inform product development and client solutions specific to the financial sector.

Qualifications and Experience:

  • 12-15 years Industry Marketing experience preferably in SaaS.  
  • Extensive experience in financial services marketing or a related field 
  • Demonstrated ability in developing and implementing industry-specific marketing strategies
  • Excellent presentation and written skills (Proficient in keynote and/or google slides) 
  • Strong background in customer engagement technologies and digital marketing.
  • Proven track record in client relationship management and business development.
  • Excellent leadership skills and experience in managing cross-functional teams.
  • Role is global in scope and will require moderate travel

For candidates based in the United States, the pay range for this position at the start of employment is expected to be between $192,000 and $208,000/year with an expected On Target Earnings (OTE) between $240,000 and $260,000/year (including bonus or commission). Your exact offer may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition to cash compensation, Braze offers full- and part- time employees a comprehensive Total Rewards package that includes equity grants of restricted stock (RSUs) so that all Braze employees own a piece of our company.


Details of these benefits plan will be provided if a candidate receives an offer of employment. Benefits may vary by location.

From offering comprehensive benefits to fostering flexible environments, we’ve got you covered so you can prioritize work-life harmony.

  • Competitive compensation that may include equity
  • Retirement and Employee Stock Purchase Plans
  • Flexible paid time off
  • Comprehensive benefit plans covering medical, dental, vision, life, and disability
  • Family services that include fertility benefits and equal paid parental leave
  • Professional development supported by formal career pathing, learning platforms, and tuition reimbursement
  • Community engagement opportunities throughout the year, including an annual company wide Volunteer Week
  • Employee Resource Groups that provide supportive communities within Braze
  • Collaborative, transparent, and fun culture recognized as a Great Place to Work®


Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.

Braze is proudly certified as a Great Place to Work® in the U.S., the UK and Singapore. We ranked #1 on Great Place to Work UK’s 2023 Best Workplaces (Medium), #3 on Great Place to Work UK’s 2023 Best Workplaces for Wellbeing (Medium), #4 on Great Place to Work’s 2023 Best Workplaces in Europe (Medium), #10 on Great Place to Work UK’s 2023 Best Workplaces for Women (Large), #19 on Fortune’s 2023 Best Workplaces in New York (Large). We were also featured in Built In's 2024 Best Places to Work, U.S. News Best Technology Companies to Work For, and Great Place to Work UK’s 2023 Best Workplaces in Tech.

You’ll find many of us at headquarters in New York City or around the world in Austin, Berlin, Chicago, Jakarta, London, Paris, San Francisco, Singapore, Sydney and Tokyo – not to mention our employees in nearly 50 remote locations.

Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.


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