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Paid Media Specialist



Posted over 30 days ago...


Join Lodgify, a dynamic leader in vacation rental software, and propel your career as our new Paid Media Specialist


icon Salary

No salary declared 😔

icon Location

Barcelona - Cataluña

icon Nomad Friendly?

98% Remote- Europe

icon Expires

Expires at anytime

Organisation summary

At Lodgify, we're revolutionizing the vacation rental industry with our cutting-edge software, backed by a $30M investment. Our diverse team, spanning over 50 nationalities, is growing rapidly in the vibrant city of Barcelona. By joining us, you'll become part of a passionate and energetic company that celebrates diversity and innovation.

Role Summary

  • Implement and optimize PPC campaigns for growth.
  • Manage budgets and invest in high-performance strategies.
  • Develop and oversee paid search, display, and video marketing initiatives.
  • Explore new channels like LinkedIn, Reddit, and Quora for customer acquisition.
  • Analyze and report on campaign performance and marketing KPIs.
  • Collaborate with internal teams to enhance campaign results.

Role Requirements

  • At least 2 years of relevant experience, preferably in a SaaS company.
  • Proficiency with Google Ads, Microsoft Ads, and Meta platforms.
  • Strong analytical skills and knowledge of data analysis/reporting tools.
  • Excellent English communication skills.
  • Familiarity with Figma, Canva, Criteo, and Video 360 is advantageous.
  • Ability to work cross-functionally with creative teams.

What's in it for you?

  • International, diverse work environment with a dynamic team.
  • Work-from-home flexibility and 25 days of paid vacation.
  • Comprehensive health insurance and meal allowances.
  • Home-office setup allowance and free Spanish classes.
  • Referral program and fun monthly events.

Who we are

Lodgify is not just any startup, we're a fast-growing company leading the vacation rental industry with our innovative software. And we raised $30M to do exactly that!

Our platform empowers property owners and managers to efficiently manage and market their rental businesses online. We are an international team of more than 300 people and over 50 different nationalities, founded in the heart of sunny Barcelona. 

⭐ Role Overview

We’re looking for a Paid Media Specialist who’s ready to accelerate business impact by building, maintaining, testing and optimizing robust, scalable campaigns that will drive high-volume growth. You’ll ensure the highest performance KPIs and permanently innovate management approaches across all funnel steps.

You’ll be reporting to the Performance Marketing Manager and working closely alongside other PPC specialists as well as with sales, marketing, data, product, customer success and other experts.

⭐ How will you make an impact?

Having a combination of analytical and creative skills. As a Paid Media Specialist, you’re used to being involved in the whole campaign process, from doing pre-campaign analysis, setting up campaigns in different languages, conducting post-campaign analysis, and creating both search and social ads to attract potential customers. Driving high-volume performance growth. You’ll be executing and contributing to the development of a robust PPC strategy. Optimizing existing search campaigns across different markets and platforms and taking ownership of a budget and investing wisely. Developing, implementing, and managing paid display-video marketing campaigns with Google Ads, Facebook Ads, and Youtube ads. Looking for new opportunities to expand and grow in different channels (e.g. Linkedin, Reddit, Quora, etc) to drive new customer acquisition. Having a deep understanding of audience building and targeting capabilities, bidding strategies, ad serving, tracking, viewability and verification and brand safety. Running daily, weekly and monthly reports to understand the performance of various marketing campaigns. Evaluating performance marketing channels through CAC, and other marketing KPIs such as CPL, CAC, ROAS and Payback period. Planning and coordinating efforts with other stakeholders, such as our internal designer or data analysts to fuel campaign performance. Being an advocate of your channels and sharing knowledge across the team and company.

⭐ What makes you a great fit?

Minimum 2+ years working in a similar job, ideally in a SaaS company. Previous experience with Google Ads (Search, Performance Max, Video, and Google Display Ads), Microsoft Ads, and Meta. Experience in planning and creating successful cross-channel campaigns by evaluating past performance and applying the lessons learned to future strategies. Good knowledge of marketing tracking templates and UTMs. Comprehensive knowledge of data analysis and reporting tools such as Microsoft Excel, Google Sheets, Google Analytics, and any Data visualization tools such as Google Data Studio (Looker Studio), Tableau, Looker, or ClickUp. Excellent communication skills in English, both written and verbal. Experience with Figma, Canva, Criteo, and Video 360, and running affiliate and referral programs are a plus. Experience working cross-team, especially with creative teams, to create engaging and memorable assets.

⭐ How can you earn extra bonus points?

If you are familiar with search websites such as Capterra. If you have experience in Google Tag Manager. If you have managed marketing automation and scripts.

Why you’ll love us:

You’ll be part of a growing, dynamic company with a truly international team. At Lodgify, we are full of contagious energy, hard work, and passion for what we do. We celebrate diversity and are proud to acknowledges a variety of backgrounds, perspectives and skills in our team; committed to creating a workplace where everyone is heard and feels a sense of belonging.

What's in it for you?

🏠 The freedom to work from home any day that works for you.

🌴 Enjoy 25 working days of paid vacation and Jornada Intensiva in August.

💊 Top-notch Cigna health insurance (includes travel insurance, dental plan, psychologist and we cover pre-existing conditions too).

😋 Save on meals! Enjoy a monthly allowance of 150€ and, in addition, a Flexible Remuneration plan with up to 70€. Plus, enjoy a 50% discount on Ametller’s prepared dishes to level up your mealtime!

🚇 Flexible Remuneration options for your transportation needs.

🖥️ Elevate your workspace. We provide a home-office setup allowance to ensure you have everything you need for a productive and comfortable work environment.

🇪🇸 Free Spanish classes.

🤑 Boost your earning potential with our referral program that offers paid compensation.

🌟 Fuel your day with a daily office breakfast buffet and join our monthly events like football tournaments, wine tastings, hikes, kayaking and more!

🎯 Work in a dynamic environment with offices fully equipped for fun with ping pong, foosball, surrounded by an international team of +50 nationalities.

So, what are you waiting for? Apply now!

All applications and CVs must be submitted in English 😉


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