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Head of Retention Marketing (12 month FTC)

Bloom & Wild


Posted over 30 days ago...

Join the dynamic Bloom & Wild team to revolutionize the gifting industry and spearhead customer retention through innovative digital marketing strategies


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No salary declared 😔

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98% Remote- UK

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Expires at anytime

Bloom & Wild is at the forefront of redefining the gifting experience by combining technology, creativity, and sustainability. Since 2013, we've been on a mission to transform the way flowers and gifts are sent and received. With over 20 million orders delivered, we're now Europe's largest direct-to-consumer flower business. Our recent expansions include a host of new gift categories, aiming to become Europe's top gifting destination. We're a company that cares wildly about our customers, colleagues, and community, making every day meaningful.

  • Lead a talented team of 7 marketing specialists to advance our retention strategies.
  • Optimize our newsletter program to enhance customer loyalty and value.
  • Implement a data-driven testing roadmap for marketing strategies.
  • Manage forecasting and budgeting for repeat customers to meet profitability targets.
  • Work with BI to analyze customer base health and guide marketing strategy.
  • Collaborate with cross-functional teams to drive growth and efficiency.
  • Champion process improvements and embrace automation.
  • Proven expertise in retention marketing and email marketing.
  • Approximately 5 years of experience in similar roles, with a focus on customer segmentation.
  • Strong leadership skills with a collaborative and inclusive work style.
  • Proficient in data analysis and excel, with a proactive approach to problem-solving.
  • Excellent communication skills and ability to adapt to a dynamic work environment.
  • Desirable: Experience in e-commerce and working with email service providers like Braze.

Hi, we’re Bloom & Wild. We don’t just send flowers. We help our customers to care wildly. Caring wildly is celebrating the little things we all do for each other every day. Not just the big occasions. It’s being there for the highs. Stepping up for the lows.

Care has been at the heart of our business from the start. From the products we source, and the packaging we send them in, to the way we look after our colleagues, our customers, our planet, and the communities around us. 

Founded in 2013, our mission back then was to make sending and receiving flowers the joy that it should be, by harnessing technology, brand and letterbox delivery. We announced £75 million Series D funding in 2021 and that same year acquired bloomon in The Netherlands and Bergamotte in France. Together, we’ve fulfilled and delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.

Now home to a family of 3 beautiful brands, we’re driven by our vision to create the destination for making life a little more thoughtful and beautiful. And we won't stop at flowers and plants. Starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails. This is all part of our ambition to build Europe's #1 direct to consumer gifting destination. 

🛠️ Digital Marketing @ Bloom & Wild Group

Our Digital Marketing team drives growth across the Bloom & Wild and bloomon brands in each of our 7 markets. We do this by collaborating with many teams (Business Intelligence, Data, Commercial, Product, Brand) to deliver campaigns that are innovative, creative and measurable. We’re organised across three core teams, based in the UK and the Netherlands:

Retention Performance - we nurture existing customers, combining email, text, push notifications, and digital channels to drive conversion, engagement, retention and revenues.

Acquisition - we identify, inspire and acquire high-quality new customers. We also work closely with the Retention Performance team to ensure that paid channels are optimised for returning customers. 

CRM & Loyalty - we focus on relationship building and increasing customer loyalty via highly targeted, personalised and innovative marketing campaigns. 

💻 What you’ll be doing 

We’re looking for a Head of Retention Marketing to join our team in London for 12 months and cover a period of parental leave starting in June. Reporting to Gary, our VP of Digital, you’ll also have an active role in the Digital Marketing Leadership Team.

⚙️ Responsibilities will include:

Lead and mentor a talented team of 7 retention marketing specialists (4 direct reports), ensuring that they are learning and developing the skills required to grow Drive profitability of our newsletter program across markets, leading the best practice of email marketing activity to increase customer retention, frequency and lifetime value Lead on our hypothesis-led testing roadmap, elevating our marketing strategies across new and existing channels in an experiment-driven culture Manage our repeat customer forecasting and budgeting processes, supporting Retention Managers with accurate forecasting on order volumes and marketing costs, to ensure we have the right level of activity planned to achieve targets, profitably. You'll also react and respond to trading conditions to balance supply and demand Partner with the BI team to monitor our repeat customer models and customer base health, making recommendations on discovery analysis, segmentation and marketing initiatives to help shape short and long term strategy Collaborate with the Acquisition, CRM, Commercial and Brand teams to identify opportunities to drive growth and profitability across the Bloom & Wild group Continually seek to improve our processes to drive efficiency and automation

✅ You’ll love this role if you…

Are a retention marketing specialist with in-depth knowledge of email marketing. You'll likely have around 5 year's experience in a similar type of role and will have a strong understanding of customer segmentation Have a collaborative style that enables you to work with a range of different people and teams and allows for open and inclusive discussion Enjoy managing a team and delivering through others. You're comfortable guiding, evaluating and flexing your style to get the best from those around you Are a data-driven decision maker - you love to understand the data, derive insights, and are proficient with excel Proactive - you take responsibility and initiative to get things done, enjoy leading a team but are willing to roll up your sleeves and get stuck in! You care about the detail - you’re methodical and precise and deliver to a consistently high standard Excellent communication skills with the ability to distil technical information to all levels across the organisation, focusing on actions and impact Love working in a dynamic environment - you're able to identify quick wins and make trade-offs, while maintaining analytical best practice

⭐ It would be great if you also have experience...

In an e-commerce or fast growing consumer facing company Working with Braze or a similar email service provider

These are some of the skills and experience we think will enable success in this role, but please don’t worry if you are missing some of these. We’re committed to building a team made up of different strengths, skills and experiences, so if you’re excited about our values, passionate about what you do and would like to join us in doing things more thoughtfully, we’d love to hear from you.

🧭 Our ways of working

We do things a little bit differently. From inventing letterbox flowers to founding The Thoughtful Marketing Movement. We’re big on collaboration, empathy, knowledge sharing and growth, and our values drive our priorities every day:

Lead change for good: we have the guts to try new things and step up to do what matters most

Think deeply, act swiftly: we make sure there’s thoughtful rationale behind our approach and always act swiftly to implement ideas 

Care wildly: we pour care and creativity into everything we do and pay attention to the things that make a difference

Stay open, be curious: we’re open about what we’re doing and why, and we welcome challenges from each other

We really believe in the power of face-to-face connections - be that through a shared project, a learning and development opportunity, or an after work social - and trust our teams to make the right decisions (for them and us) about where and how they work each day. Our working patterns are flexible and vary across the business, depending on the type of work, need for collaboration, and personal and wellbeing circumstances.  

🏡 Belonging @ Bloom & Wild Group

We know that we learn through our differences, and building a diverse team has always been central to creating the best experience for our customers.  We value all backgrounds, perspectives, ideas and experiences, and encourage everyone to share their opinions openly within our caring and inclusive team.

🌟 (Some of) The good stuff

To care wildly for our customers, firstly we care wildly for our teams. We work hard to craft a culture of thoughtfulness and care, where there is a strong sense of inclusion and belonging, enabling all of our people to thrive and be successful each day. 

🌻 Work that works for you 

- Flexible working : our core hours are 10-4, but outside of these hours you can start or finish your day when works best for you

- Work Abroad for up to 30 days each year 

- Share in our success with a choice to take equity options from day 1

- Enhanced family leave policy and a workplace nursery scheme

- 1 day per year to volunteer on a project that’s close to your heart

🌴 Time off

- 25 days’ holiday + your birthday and bank holidays each year

- Option to buy an extra 5 days’ holiday each year 

- Flexible bank holidays - trade a bank holiday for another day that fits your beliefs, values and celebration calendar

🌱 Health & Wellbeing

- Health cash plan through Simplyhealth

- Mental health support through Open Up, including access to online therapy sessions

- Allies and champions groups

- Mental Health First Aiders and awareness training for our managers 

- In person or virtual yoga every week

- Cycle to work scheme

- Electric car scheme

- Our office kitchen is stocked with drinks and snacks to keep you going

- Financial wellbeing support through Bippit

- Workplace pension contributions

🌳 Growth & Development

- A flexible training framework for every stage of your career development through our Bloom & Learn programme

- Access to the Goodhabitz learning platform

- Mentee and mentor opportunities with our external partners, such as The Women's Association and Future Founders

- Internal & external Speaker Sessions on a variety of different inspirational topics

💐 Moments that matter

- Social & wellbeing monthly calendar

- Summer and End of Year events, team lunches and post-peak celebrations

- Irresistible discounts on our products, blooms & subscriptions!

We believe in leading change for good, so do let us know if there’s anything we can do to support your application process. Also, if you have any feedback, please help us to improve our candidate experience by sharing (anonymously) here.


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