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Retail Assistant Store Manager



Posted over 30 days ago...

Join the purpose-driven team at Finisterre's Exeter store and help shape the future of sustainable retail.


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No salary declared 😔

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Exeter United Kingdom

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In-person- Exeter United Kingdom

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Expires at anytime

Finisterre, a B Corp certified leader in sustainable and functional products for sea lovers, is looking for a passionate Retail Assistant Manager to join their team in Exeter. This is more than a job; it's a chance to be part of a brand with a deep commitment to the ocean and adventure, offering long-term career opportunities within a growing, value-driven company.

Organisation Summary:

  • Finisterre is a pioneering, B Corp certified brand focused on designing sustainable products for the outdoor and surfing community.
  • With eleven UK retail locations and a cliff top headquarters in Cornwall, Finisterre offers a unique work environment.
  • The brand is expanding its retail presence, creating exciting opportunities for personal growth and community engagement.

Role Summary:

  • Assist in managing the store to achieve targets and KPIs.
  • Support the development and coaching of the team for optimal customer service.
  • Stay informed on product ranges and ensure the team is knowledgeable.
  • Engage with the local community and collaborate on events.
  • Contribute to commercial and operational strategies.

Role Requirements:

  • Passion for the ocean and sustainable living aligning with Finisterre's values.
  • Leadership experience in a premium apparel brand with a similar ethos.
  • Strong visual merchandising skills and KPI awareness.
  • Proficiency in Excel, Word, and Outlook.
  • Eligibility to work in the UK by the start of employment.


  • Competitive salary with a discretionary bonus scheme.
  • Pension, generous holidays, and additional benefits for long service.
  • Significant product discounts and access to wellness programs.
  • Opportunities for training, development, and volunteering.

Apply by March 14, 2024, but hurry as the role may close earlier. Finisterre values diversity and encourages everyone to apply.


We have an exciting opportunity for retail professionals to join the Finisterre team at our fantastic Exeter store.

Born two decades ago from the needs of hardy British surfers, Finisterre is proudly B Corp certified and a leader in its field; designing functional and sustainable products for those that share a love of the sea and adventure. Whether based at our cliff top headquarters in St. Agnes, Cornwall or in one of our eleven retail locations across the UK, Finisterre is a truly unique brand and career proposition.

Our store locations are the beating heart of our community. As Finisterre grows and moves forward, we want to increase our retail footprint; opening more stores where our customers are and continuing to make them exciting places that bring our brand and product narratives to life through our friendly, knowledgeable staff and exceptional customer service. Our retail teams offer amazing opportunities to grow a long-term career with purpose-led brand.

Our people are at the very heart of the Finisterre brand, wherever they may be in the world, sharing our values and vision to make the world a better place. Culture and team are everything here. We take care to create a working environment where our people are valued and can thrive and grow with us.

So, if you are as passionate about the ocean as we are, if you embody our values to be Brave, Honest and Driven, if you want to be part of a truly authentic, purpose-led brand and you share our vision to create exceptional products in a responsible way, then we would love to hear from you.


The role of Retail Assistant Manager is an important management step on our retail development path. Deputising for the Store Manager as required, you will assist in the day to day running of the store to deliver agreed targets and KPI’S. Assisting with the coaching and development of the team to achieve best in class customer service and retail operations.


Customer Experience

  • Demonstrate and influence others on how to deliver an engaging and experiential customer service.
  • Ensure store team are set up to educate and guide customers in making the right purchase, ensuring they are fully versed in customer facing operations.
  • Keep up to date with seasonal product range and ensure that all store team have adequate product knowledge training and are fully informed on the current range.
  • Work with store manager to build community relationships within stores local area and look for opportunity to collaborate with like minded associates.
  • Work with the store manager and marketing team to deliver successful & engaging store events.


  • Share ownership of the stores performance, understand and communicate the store targets and future plans with the team.
  • Review and analyse RCA report, implement commercial changes in order to drive more sales.
  • Keep up to date with the trading calender, support manager with planning and preparation for any seasonal or promotional launch activity.
  • Communicate with manager and merchandising team making sure we gain the most opportunity through stock.
  • Understand the overall company strategy and how the retail goals fit into the overall direction


  • Work with Manager to ensure the store is staffed efficiently reflecting the trade patterns of the store and taking into account productivity and cost.
  • Train all staff on all stock handling processes and procedures ensuring accuracy in any stock movements.
  • Ensure store teams have adequate training on all retail operations and is up to date, communicating any changes made from HO.
  • Support manager with implementing high standards of visual merchandising and store presentation.
  • Assist with managing the health & safety for the store, ensuring all checklists are completed and store is compliant at all times.


  • Proudly represent Finisterre and ensure the brand story and company values are being championed through the store team.
  • Ensure adequate training has been rolled out to the store team, supporting all team members to reach their full potential.
  • Maintain an open and positive relationship with Store Manager, adopt the responsibilities of store manager in their absence.
  • Maintain good communications and relationships with all the department teams at Wheal Kitty, visit and attend meetings at WK where necessary.
  • Assist manager with recruiting the best team for the brand and store.


  • Annual sales & contribution targets
  • ATV
  • Conversion
  • Customer satisfaction



  • You share our love of the sea and our brand values. You care about our planet and want to share your passion for protecting it with others.
  • You like to lead by example, motivating and supporting others.
  • You are a people person, building positive relationships with both customers and your retail team.
  • You pay attention to detail, take pride in delivering tasks accurately and to a high standard.
  • Proven experience managing a team within a premium Apparel brand who share Finisterre’s brand ethos
  • Be commercially aware and possess in depth experience of working towards KPIs 
  • Visual merchandising skills
  • Competent with Excel, Word and Office Outlook
  • Motivates and coaches others to be the best they can be.
  • Good communicator between management and retail team.
  • Passion, energy and aspiration in line with Finisterre products, brand and customers

Important: The successful candidate must, by the start of their employment, have permission to work in the UK. Please note that Finisterre are not licensed to sponsor overseas workers.



We are offering a full time/40-hour permanent contract, based at our Exeter store. We’ll invest in you with a competitive salary, dependent on your skills and experience.

But it’s not just a job. At Finisterre, we provide an opportunity to grow and develop yourself within at a fast-paced, growing B Corp certified brand with a great culture and an exciting purpose. You’ll get the chance to collaborate with a diverse community of people with a shared mission. In return, we take good care of you through a range of initiatives and rewards, including:

  • A discretionary bonus scheme, based on company performance
  • A pension scheme with Nest
  • 28 days off per year (including bank holidays)
  • Additional holidays for length of service
  • Your birthday day off
  • 60% product discount for personal and gift use
  • 30% Friends and Family product discount
  • Life assurance with access to an employee assistance program
  • Access to a wide range of wellbeing programs, including counselling services, headspace membership, eye tests, yoga, cycle to work and a range of perks
  • Regular team social and training days
  • Paid volunteering opportunities – we will support you in giving back to communities and causes
  • Various discounts from our B Corp community
  • Individual training and development plans
  • Sea Tuesday companywide updates
  • And so much more!

Closing date: 14 March 2024. We’ll be interviewing as we go along, so we’d encourage you to submit your application at the earliest opportunity, as the role may close earlier than advertised.

Finisterre is committed to building diverse and inclusive teams. We celebrate difference and encourage everyone to join us and be themselves at work.


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