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Manager, Integrated Campaigns



Posted over 30 days ago...

Join the dynamic team at Braze to lead integrated campaign strategies across Asia Pacific and drive impactful marketing initiatives in a high-growth environment


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Organization Summary:
Braze is a customer engagement platform that fosters growth and loyalty between brands and their customers by enabling creative, real-time interactions across channels. Recognized globally as a Great Place to Work®, Braze offers a collaborative, transparent, and fun culture, with a presence in major cities worldwide and numerous accolades for workplace excellence.

  • Design and implement the integrated campaign strategy for APAC to drive new business and upsell opportunities.
  • Collaborate with multiple teams to create cohesive campaigns that resonate with target audiences and align with global marketing efforts.
  • Develop executive and Account-Based Marketing (ABM) programs tailored for the region.
  • Utilize data to measure campaign effectiveness, optimize strategies, and communicate results to drive future success.
  • Proven experience (6-8 years) in demand generation and campaign management in a SaaS environment.
  • Demonstrated ability to work collaboratively, manage multiple projects, and navigate a fast-paced setting.
  • In-depth knowledge of B2B marketing, demand generation, and the ability to drive revenue through strategic campaigns.
  • Strong analytical skills with experience in measuring and optimizing digital channels and stakeholder engagement.

At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.

We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.

To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success. Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.

If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.


Braze is looking for a Manager, Integrated Campaigns to build and execute integrated campaign strategy across Asia Pacific. You will be responsible for our overall campaign roadmap and execution of multi-channel campaigns including anchor, brand, product and compete campaigns.


  • Own overall APAC integrated campaign strategy & framework to drive new business & upsell pipeline
  • Drive the launch of all campaigns on a regional basis by ensuring key metrics and goals of brand awareness, lead generation, and pipeline and target audiences 
  • Develop executive and ABM programs for the region
  • Partner with APAC field marketing, partner marketing, digital marketing and lifecycle marketing to create integrated campaigns
  • Work closely with global campaign and content teams to incorporate regional nuances in global campaign activation
  • Collaborate with sales, BDR, partner teams to build demand generation programs that resonate well with prospects and customers
  • Build strong partnership and alignment with teams across global marketing org including content, events, PR, PMM, creative & brand, lifecycle, performance mktg
  • Establish repeatable processes and communication loops to improve efficiency in launching campaigns globally
  • Own key KPIs for tracking impact and ROI for awareness, lead generation and pipeline 
  • Measure, track, and clearly communicate performance of all programs while synthesizing key takeaways to drive future optimizations inclusive of sales feedback to understand message resonance and lead quality 
  • Forecast the impact of campaigns on marketing pipeline and funnel 


  • Drive towards the bigger picture goals of a campaign while effectively managing the parts of the whole 
  • Natural collaborator who knows how to motivate and work with others
  • Find ways to move things forward regardless of resources or roadblocks
  • Ability to manage multiple projects simultaneously
  • 6 - 8 years of experience in demand generation and campaigns in a SaaS business
  • Proven track record of managing and executing strategic campaigns across multiple channels, involving many stakeholders, and defined KPI
  • Deep knowledge of the B2B marketing demand funnel, programs, and metrics that drive revenue with experience reporting on metrics and driving optimizations 
  • Curiosity about new ways to improve our digital channels productivity, stakeholder engagement efficiency, business process improvement, and user experience ROI
  • Demonstrated critical thinking and decision-making skills to promptly navigate obstacles, resolve issues, and effectively advocate for your team.
  • Experience working in high-growth, high-velocity environments


Details of these benefits plan will be provided if a candidate receives an offer of employment. Benefits may vary by location.

From offering comprehensive benefits to fostering flexible environments, we’ve got you covered so you can prioritize work-life harmony.

  • Competitive compensation that may include equity
  • Retirement and Employee Stock Purchase Plans
  • Flexible paid time off
  • Comprehensive benefit plans covering medical, dental, vision, life, and disability
  • Family services that include fertility benefits and equal paid parental leave
  • Professional development supported by formal career pathing, learning platforms, and tuition reimbursement
  • Community engagement opportunities throughout the year, including an annual company wide Volunteer Week
  • Employee Resource Groups that provide supportive communities within Braze
  • Collaborative, transparent, and fun culture recognized as a Great Place to Work®


Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.

Braze is proudly certified as a Great Place to Work® in the U.S., the UK and Singapore. We ranked #1 on Great Place to Work UK’s 2023 Best Workplaces (Medium), #3 on Great Place to Work UK’s 2023 Best Workplaces for Wellbeing (Medium), #4 on Great Place to Work’s 2023 Best Workplaces in Europe (Medium), #10 on Great Place to Work UK’s 2023 Best Workplaces for Women (Large), #19 on Fortune’s 2023 Best Workplaces in New York (Large). We were also featured in Built In's 2024 Best Places to Work, U.S. News Best Technology Companies to Work For, and Great Place to Work UK’s 2023 Best Workplaces in Tech.

You’ll find many of us at headquarters in New York City or around the world in Austin, Berlin, Chicago, Jakarta, London, Paris, San Francisco, Singapore, Sydney and Tokyo – not to mention our employees in nearly 50 remote locations.

Please see our Candidate Privacy Policy for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights.


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