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Product Marketing Manager

Birdie Care


Posted over 30 days ago...

Join Birdie as a Product Marketing Manager and help revolutionize home healthcare with your marketing expertise at a B-corp recognized for innovation and entrepreneurship.


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London, UK

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In-person- London United Kingdom

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Expires at anytime

Organisation summary: Birdie is a pioneering home healthcare technology platform dedicated to transforming the care of older adults. With its comprehensive solution, Birdie supports millions of care visits, empowering care providers with essential tools to enhance care quality and operational efficiency. A B-corp with a social mission, Birdie was founded in 2017 and has since attracted significant investment, cementing its place as a leader in healthcare tech innovation.

  • Role Summary:
    • Define and introduce new offerings and key products at Birdie.
    • Conduct in-depth research to gauge Birdie's impact and understand customer needs.
    • Create compelling messaging and drive demand and adoption of Birdie's products.
  • Role Requirements:
    • Minimum 3 years of B2B product marketing experience, preferably in a high-growth startup.
    • Skilled in product essence articulation and creating value-driven positioning strategies.
    • Adept in market, customer, and competition analysis to drive insights.
    • Outstanding communicator with the ability to lead and inspire diverse teams.
  • Benefits:
    • Competitive salary with generous stock options.
    • Personal development and work from home equipment budgets.
    • 33 days of holiday plus birthday and volunteering days off.
    • Sabbatical policy, private health insurance, wellness discounts, and more.
  • Application Process Details:
    • Position based in London with regular in-person and online social events.
    • Applicants must have the permanent right to work in the UK as Birdie cannot support visa applications.

About Birdie: Birdie is the leading home healthcare technology platform that aims to radically transform the lives of older adults. Its all-in-one solution supports millions of care visits every month, equipping care providers with the tools they need to deliver better quality care and improve efficiency across most day-to-day operations. Birdie is proud to be recognised as a B-corp. Launched in 2017, Birdie is a team of socially motivated care, health, product and tech entrepreneurs. As of June 2022 we closed our series B funding with £25m invested by Index Ventures, Sofina & Omers. In 2023 we were named 6th in Deloitte fast 50 celebrating innovation and entrepreneurship in Tech.

The role: As a Product Marketing Manager at Birdie, you will be responsible for defining and bringing to life new Birdie offerings, including key products, so that our customers fully understand their value and benefit. You’ll lead research into Birdie’s impact, from customer research and product insights, to deeply understand and articulate the tangible value of being a Birdie partner. You’ll position that evidence and products to speak to our customer’s needs, own messaging, and drive demand and adoption of existing and new solutions within the product.

Job requirements: You have 3+ years of experience in B2B product marketing, ideally in a high growth startup environment. You are excellent at articulating the essence of products and partnerships and the value they create, and have experience creating positioning strategies and messaging playbooks. You are passionate about knowing your market, customers and competition better than anyone, and are confident in how to drive insight programmes. You are an exceptional communicator with strong interpersonal skills to drive and motivate a team with diverse backgrounds and skills, able to hold your own with technical teams as well as Salespeople.

Benefits: We offer exceptional benefits and invest massively in our team's happiness, wellbeing and growth. This includes competitive salary packages, generous stock options, personal development budget, work from home equipment budget, 33 days base holiday, extra day off for your birthday, 2 paid days each year for volunteering, sabbatical policy, private health insurance, gym and wellbeing discounts, cycle to work scheme, favourable parental leave policy, fertility leave, employer pension contribution, frequent company socials, trips and meals.

Applications details: This role will be based in London. We organise regular in-person events and online socials to make sure you can meet up with peers. Birdie cannot currently support any visa applications, we do require permanent right to work in the role’s location.


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