Digital Marketing Manager

The position: Digital Marketing Manager

Life at Elvie; Meaningful work, Exceptional People 

We're Elvie. We create smart products, new solutions, and a fair few taboo-busting conversations while we’re at it. Founded by Tania Boler in 2013, we develop extraordinary innovations designed to improve women’s lives. It's a fascinating and challenging area that requires us to solve problems that no one else has ever tackled before.

At Elvie, you’ll be surrounded by people who want to improve everything and everyone around them. People who are passionate about our mission. People who are driven to solve problems and constantly consider the best ways to improve the health and wellbeing of women. 

Find out more about life at Elvie here. 

We're deeply proud of our values, which are intrinsic to the way we behave every day. We take them seriously because we want our culture to thrive:

• We make an impact: We’re mission-driven and not afraid to break boundaries. We relentlessly focus on going the extra mile to solve problems.
• We’re fearless innovators: We are passionate, curious, and data-driven. We continuously embrace change and innovation.
• We’re in it together: we fail and learn fast — always as one team — and have fun along the way. We stay authentic and embrace our differences.

Did you know?

In some regions our amazing products are considered to be medical devices. This means we maintain our Medical Device quality management system in compliance with ISO 13485:2016, to support the development of our groundbreaking products.

About the role: 

Okay, we’ve waffled long enough. So let’s get to the good bit: You. 

As Digital Marketing Manager, your role sits within the ROW Sales and Marketing team. Reporting to the Senior Digital Marketing Manager, you will be responsible for creating and executing digital marketing strategies for our paid marketing channels, working closely with performance agencies and wider teams across the business to deliver against Revenue, ROAS and CPA business goals.

The ideal candidate will have a proven track record managing performance marketing channels (PPC, Display, Paid Social, Affiliates), optimising conversion rates, and launching direct-to-consumer (D2C) initiatives in international markets (priority Germany). 

Location: Hybrid working; a mix of working from our London or Bristol office & working remotely 

Employment type: Permanent (please note, you must have the right to work in the UK) 

Requirements

What you’ll be doing at Elvie:

• Develop and manage comprehensive performance marketing campaigns across multiple digital channels (e.g. Google, Meta, Tiktok, Affiliates) to drive customer acquisition, revenue growth and deliver ROAS targets in the UK and ROW.

• Own relationships with external digital marketing agencies (Paid Search, Affiliate, Paid Social) to ensure alignment with overall marketing strategies and deliver against KPIs.

• Own direct relationships with affiliate partners effectively managing campaign launches, commission and tenancy package negotiations. 

• Own the creative briefing process for your channels, prioritising the development of best-in-class assets that deliver against target and vertical benchmarks.

• Work closely with the Global CRM team to ensure all ROW CRM initiatives align with paid marketing activities, are in line with best practice and deliver against channel KPIs.

• Collaborate with cross-functional teams and EU market experts to ensure a successful D2C entry and sustained growth in Germany. 

• Scope, implement and manage performance marketing campaigns across various digital channels in international territories with a focus on Germany.

• Manage the paid marketing budgets, ensuring channel spend is on track. 

• Manage the paid marketing channel forecasts, ensuring agencies deliver against KPIs.

• Continuously monitor and analyse campaign performance, employing data-driven insights and utilising attribution modelling tools to refine and optimise the performance marketing mix for sustained growth. Report key learnings back to the business. 

• Develop and own the Test & Learn calendar with a focus on A/B testing creative, landing pages and copy to maximise channel performance. Introduce and test new and innovative ways of driving traffic to the site. 

• Drive CRO initiatives for your channels, maximising the effectiveness of digital marketing efforts and improving the D2C customer experience.

• Support with the launch and planning of D2C value propositions such as bundles and GWP.

• Keep up to date with industry news and innovate within channels where possible to open out new opportunities for acquisition and retention

What we are looking for:

• 4+ years of relevant work experience
• A demonstrable passion for e-commerce and digital marketing
• Experience in deploying marketing campaigns through Meta, Google & TikTok
• Basic CRM experience
• An understanding of how to best optimise websites for SEO & CRO
• Experience in managing PPC campaigns including in non-native languages
• Native German, French or Spanish will be an advantage
• An excellent understanding and working experience with paid channels management, A/B testing and reporting tools - Google Analytics, Facebook Manager, Google Ads, Supermetrics, Data Studio
• Great communication skills and confidence in managing international stakeholder networks
• Excellent verbal, written and interpersonal communication skills
• Strong excel, word and powerpoint skills
• A proven ability to conduct business analysis and manage budget
• Willing to jump in and get things done, problem-solving as you go
• A positive, enthusiastic, "hands-on" attitude with a strong desire to succeed

Benefits

The benefits you’ll get:

We're on an exceptional journey. And we can offer you a genuinely purpose-led career with a culture built on trust, autonomy, and flexibility. In addition, we'll give you:

• 9 Day Fortnight - for our full time employees we work 9 days every Fortnight with every other Friday as a non-working day for you to spend as you wish!
• Lots of flexibility: whether it’s working from home, doing the school run, or life admin, we understand that flexibility is essential, and we trust you to do the right thing for you and us
• Share options: we want everyone to have a stake in our success
• 25 days’ annual leave, plus bank holidays
• 8 extra life leave days; getting married, moving house, menopause or just things that you can’t put a label on that matter to you
• 5=10 leave: 10 days’ additional leave on your 5th and 10th years of service!
• £100 contribution to your home working set up to spend as you see fit
• An annual personal development allowance of £200 and unlimited access to our learning and development platform, Learnerbly
• Generous parental leave policies; maternity & adoption (16 weeks at full pay, then 8 weeks paid at 75% followed by 15 weeks at SMP rate.), paternity/partner (6 weeks at full pay to take at any point during the first year of your child’s life), shared parental leave
• Healthcare plans, life insurance, and an employee assistance program for you and your family
• A tax-efficient group pension scheme 
• Group income protection; protect your salary if you get sick
• A free Elvie trainer for you to keep or give away when you join
• Generous employee and friends & family discounts on Elvie products
• Wellbeing support from YuLife and access to SmartHealth app with unlimited GP appointments for you and your family, plus various well-being initiatives throughout the year
• Lovely offices in great locations, with drinks and snacks provided, along with fun social events

What you can expect after you’ve applied:

A member of our recruitment team will reach out to you after they have reviewed your application. You must ensure your application is completed correctly, and we strongly encourage you to add a cover letter or note to let us know why Elvie’s the right fit for you.  We do often receive a large number of applications for our roles, please don’t let visibility of this deter you from applying. We review and aim to respond to every application.

We would like to get to know you through your background, attitude, experience and understand your motivation to work with us. Our interview process varies depending on the position, but it typically looks like this: 

• 30-minute video call with one of our recruiters
• 30-45 minute video call with the hiring manager 
• 45-60 minute video interview with the team (some positions may require you to complete a task/presentation)
• For some positions, there may be an additional interview with one of our senior leadership team 

This is an exciting time to join Elvie. You’ll have a voice, make an impact, and have the opportunity to mould your role. So be ready to learn, have fun, and be inspired by our passionate, talented team — and having a sense of humour helps too. 😉

Belonging at Elvie

At Elvie, we believe having diverse teams in which everyone can be their authentic self is key to our success. We encourage people from all backgrounds to apply and we don't discriminate based on race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability or age. 

If you need any support with your application, please get in contact with us: [email removed - click apply for more details] or 020 8135 8018 .

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