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Video Growth Manager (Remote)

The Athletic


Posted over 30 days ago...


Join The Athletic as a Video Growth Lead and elevate the sports media landscape with your expertise in social video strategy and analytics


icon Salary

£60000 - £70000

icon Location

United States

icon Nomad Friendly?

98% Remote- North America

icon Expires

Expires at anytime

Organization Summary: The Athletic is a premier digital sports media company that connects passionate sports fans with the teams, athletes, and leagues they love through in-depth storytelling and community engagement. With a global presence and a dedicated team of over 600 creators, The Athletic has revolutionized sports journalism since 2016, offering unparalleled coverage of more than 250 sports entities through articles, podcasts, and premium content, all centered around the sports fan’s experience.

  • Lead and expand a dynamic team of video growth managers and associates.
  • Collaborate with production teams to drive video views and engagement.
  • Oversee publication processes and optimize content for social media platforms.
  • Analyze data to shape content packaging and reach audiences effectively.
  • Strategize on content performance and provide actionable feedback.
  • Maximize content impact on social video platforms and support the team during key moments.
  • Contribute to winning commercial team creative briefs and track departmental metrics.
  • 7+ years of relevant experience in media, publishing, or agency settings.
  • Proven leadership skills and expertise in social video optimization.
  • Deep understanding of social analytics and video platform algorithms.
  • Video editing skills and proficiency in Adobe suite and Photoshop.
  • Strong copywriting abilities and knowledge of SEO and tagging tools for social platforms.
  • Self-motivated with excellent independent judgment.

This position offers a competitive salary ranging from $60,000 to $70,000 USD and includes a comprehensive benefits package with medical, dental, vision insurance, 401k, paid time off, and more. The Athletic is committed to diversity and inclusion and encourages candidates from all backgrounds to apply.

About Us

The Athletic is a digital sports media company that brings true sports fans closer to the athletes, teams and leagues that captivate their attention. We serve a multi-faceted audience that craves a richer connection and understanding with immersive storytelling and a like-minded community of fans. Founded in 2016 and with major operational hubs in San Francisco, Los Angeles, London and Melbourne, we empower a truly global team of more than 600 creators and cover more than 250 professional sports and collegiate teams across the United States, Canada and the UK. Our newsroom has produced thousands of in-depth reports along with more than 120 podcasts and other forms of premium content. Put simply, The Athletic is at the center of a sports fan’s universe.

About This Role

As Video Growth Lead, you will be joining a highly successful content production team. You will oversee the global video team’s video operations, social media strategy, and growth. You will help the production team reach their annual growth goals.

You will utilize your extensive experience to plan and execute our distribution across YouTube, TikTok, Instagram and other platforms. You will lead initiatives to improve our programming based on their best practice, such as optimizing video titles, descriptions, hashtags, use of platform features, and leading our community engagement efforts, use of thumbnails, use of callouts, and more. 

The ideal candidate would have a flair for understanding how social video algorithms work and how content needs to be edited and published in order to be impactful. The ideal candidate would also be a master of social analytics and be able explain why a video did or didn’t perform well, and provide recommendations for improvement. 

This is a really unique position and we welcome candidates from all backgrounds who have a passion for social video, story-telling and video content.

This role will be remote for candidates located in the United States and Canada only. 


Manage a team of 4 video growth managers and associates, and oversee the expansion of the team as The Athletic growth its video output Work with the production teams to design and build processes and strategies focused on leveraging video content to drive views and engagement. Oversee everything that goes live across our channels and the processes that lead to publication. Utilize data to inform decisions on how to package content in-product, and how to reach existing and future audiences through our content. Communicate with the production team to proactively identify high-performing content, plan packaging strategy across channels, and provide meaningful feedback on content performance. Drive growth by leveraging content across all social video platforms. Work collaboratively with The Athletic’s production and social teams to identify and win big moments. Support the Senior Executive Producer, Creative Studios in responding to RFPs from the commercial team to help win creative briefs for the company. Own the data tracking for all metrics related to our departmental goals. 


7+ years of relevant work experience; media owner, publisher, platform or agency. Excellent line management and leadership capabilities. Be a natural leader and be able to develop direct reports. Social video expert, with intimate understanding of how a video should perform on social, and what editing is required to maximize the chance of the video going viral. Excellent understanding of social analytics and video platform algorithms.  Great communicator and leader. Ability to work with minimal supervision with wide latitude for independent judgment. Have video editing capabilities. Confident using the full adobe suite with a strong skill set on Photoshop in particular Exceptional copywriting skills for social posts, video descriptions and solid understanding of SEO and tagging tools for platforms.

The annual base salary range for this role is $60,000.00 - $70,000.00 USD. The total compensation offered for this position may vary based on factors such as education, experience, skills, and location. It may also include non-cash rewards and benefits. The base salary range is subject to change and may be modified in the future.

The Athletic offers unique perks and benefits to all full-time employees based on their country of residence. Our comprehensive US benefits package includes:

- Highly competitive, employer-contributed medical, dental, vision, basic life and disability insurance plans.

- Savings accounts for medical, wellness, and childcare expenses.

- 401k retirement savings plan and employer match.

- Paid time off including paid sick leave, 12 paid holidays, 15 days of accrued vacation to start, and up to 20 weeks of Paid Parental Leave.

For international candidates: Our global benefits packages offer similar benefits and perks, competitive to the local market.

The Athletic Media Company is an equal opportunity employer and enthusiastically encourages people from all backgrounds and experiences to apply. The Athletic will consider all applicants without regard to race, religion, color, national origin, ancestry, physical and/or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, transgender status, age, sexual orientation, military or veteran status, or any other protected characteristic under applicable law.

Click here to review our Applicant Privacy Notice, which describes how and when The Athletic Media Company collects, uses, and shares certain personal information of job applicants and prospective employees.

Beware of fraudulent job recruiting schemes! Our recruiters use [email removed - click apply for more details] exclusively. We do not conduct interviews via text or instant message and we do not ask candidates to download software, to purchase equipment through us, or to provide sensitive personally identifiable information, such as bank accounts or social security numbers. If you have been contacted by someone claiming to be a recruiter with The Athletic but operating from a different email address about a job offer, please report it as potential job fraud to the law enforcement and to [email removed - click apply for more details].


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