Volunteer Social Media Manager

What will you be doing?

Content Creation: Creating and curating engaging content for various social media platforms. Scheduling Posts: Planning and scheduling posts to maintain a consistent online presence. Audience Engagement: Interacting with followers, responding to comments, and addressing inquiries or concerns. Monitoring Trends: Keeping up with social media trends and adjusting strategies accordingly. Analytics: Analysing data and metrics to measure the effectiveness of social media efforts and make data-driven decisions. Community Building: Growing and nurturing a loyal online community for the brand or individual. Campaign Management: Running and managing social media advertising campaigns to reach target audiences. Brand Promotion: Promoting the brand’s products, services, or messages effectively on social platforms. Social Listening: Monitoring online conversations and feedback related to the brand or industry. Social Strategy: Developing and implementing a social media strategy that aligns with overall marketing goals. Content Calendar: Creating and managing a content calendar to ensure a consistent posting schedule. Competitor Analysis: Keeping an eye on what competitors are doing on social media. Crisis Management: Handling and mitigating social media crises or negative situations. Platform Expertise: Staying updated on platform-specific features and best practices for different social media channels. Report Generation: Generating regular reports on key performance indicators (KPIs) to track progress and share insights with the team or clients. Stay Informed: Keeping abreast of industry news and changes in social media algorithms and policies. Paid Social: Managing social media advertising budgets and campaigns if applicable.

What are we looking for?

The following skills, experience and qualities are required: - Content Creation  - Platform Expertise  - Communication  - Community Management  - Ad campaign management   - Customer Service  - Graphic Design  - SEO Knowledge  - Time Management 

What difference will you make?

The appropriate individual will:

Brand Visibility: They enhance the organisation's online presence, making the brand more visible to a broader audience, which can lead to increased brand recognition. Audience Engagement: Social Media Managers engage with the audience, fostering a sense of community and building strong relationships with customers and followers. Content Quality: They ensure the content shared is of high quality and aligns with the brand’s messaging and values, which can positively influence brand perception. Increased Reach: Effective social media strategies can help the organisation reach a larger and more diverse audience, potentially leading to increased website traffic and conversions. Data-Driven Insights: The individual will analyse data and provide insights into what works and what doesn’t, allowing the organisation to make informed decisions and optimise its social media   Lead Generation:  To use social platforms to generate leads and drive sales for the organisation. Cost-Efficient Advertising: They can optimise advertising budgets, ensuring that money spent on social media ads is used effectively. Positive Feedback Loop: Positive engagement and feedback on social media can lead to increased customer loyalty and advocacy, further promoting the organisation. Content Calendar: Creating a content calendar ensures a consistent posting schedule, maintaining engagement and avoiding lulls in content.