Volunteer E-Newsletter Officer

What will you be doing?

Description Help us engage our audiences by upgrading our email marketing tools and creating compelling email and newsletter content so that we can achieve optimum health for people in Africa and the Diaspora. Our charity delivers health and social care in Africa and the Diaspora. We are urgently looking for an experienced email marketing expert to work with us as we respond to Covid-19. Duties and Responsibilities We would like the volunteer to help with:

Email content: Write compelling email content that is short, relevant and has clear a call-to-action and high click through rates Email marketing software: Recommend and set up an email marketing system (SendGrid, Mailchimp, etc) that represents good value for money and is the right fit for our organisation Email templates: Customise an off the shelf template tot matches our branding. Graphic design skills will be a bonus. GDPR compliance: Advise us on how we can keep our mailing lists current and GDPR compliant Email strategy: Help us plan and articulate how we can use emails and newsletters to strengthen our brand, motivate our supporters and communicate with our stakeholders.

  You will be working with the CEO who will provide an overview of our existing communication and marketing materials, as well as our brand guidelines. You will work together to produce initial concepts for all deliverables, including goals, target audience, and desired tone and style of writing.

What are we looking for?

AHO would like to create an e-newsletter using Mailchimp to email its monthly e-newsletter to the people across the world. Skills and qualifications We are looking for a volunteer who has:

Qualification in Digital: Social Media Marketing, Marketing, communications, or Copywriting, Journalism and others Strong writing and editing skills Experience using email marketing software (such as Mailchimp) Experience setting up email templates in line with existing brand  Ability to quickly understand the needs of our organisation and users Can ask key questions to enable us to clarify requirements Understands the resource constraints of a small charity and is able to work with these. Open to feedback

Your input will shape how we present ourselves to our service users, stakeholders, funders and general public. With your help we will be able to continue to deliver our health and social care services and how they help our end users. You would become part of our small, friendly team and you have the opportunity to use your time to make a real difference in difficult times.   The volunteer can work entirely from home and we can consider remote candidates from across the UK and the globe.

What difference will you make?

The volunteer's impact on the organisation is increasing awareness of the charity through social media marketing to enable it carry out its projects in Africa and the UK. The volunteer will be able to allow the Directors time to concentrate on managing the organisation and reduce stress from the CEO by reducing his responsibilities. The organisation will be able to carry out its activities better with social media and marketing engagement with members, funders and stakeholders. This will increase the morale of the staff if they know that they have support from members to help them do their work. As for the impact on beneficiaries, this will be enormous. Our beneficiaries are people in Africa and UK with health and social care issues. We will be able to understand the issues people face specially for vulnerable populations such as pregnant women and children. We will be able to improve health and well-being for people with myriad conditions such as diabetes, cancers, kidney failure, etc. Having a social media marketer enables us to showcase our work to members and better support to people in humanitarian emergencies facing wars, diseases and starvation such as in South Sudan, Cameroon, Nigeria and Central African Republic and members will be able to donate to the charity. We will be able to improve the welfare of the people in emergency situation. We will also be able to prevent maternal deaths and infant mortality which are high in Africa due to shortage of resources.