Volunteer Social Media Officer

What will you be doing?

AHO has presence on social media using platforms such as Facebook, Twitter, Instagram and Linkedin. We are looking for Social Media Officers to post content regularly on our social media platforms to keep our followers and members engaged. Role description Help us engage our audiences by creating a compelling social media content so that we can help improve the health in Africa and the Diaspora. Our charity delivers health and social care in Africa and the Diaspora. We are urgently looking for an experienced social media marketers to work with us as we respond to promote AHO and awareness of diseases and available services. Duties and Responsibilities We would like the volunteer to:

Perform a social media audit: Assess the current state of our social media pages and make recommendations on how we might improve our presence and engagement and where we might focus our efforts. Help us develop and execute a social media campaign around healthcare in Africa and the Diaspora Post content and images regularly on our social media platforms and manage our social media on an ongoing basis e.g. using a centralised tool, creating a content calendar, identifying easy and free graphic tools and images Produce fresh and engaging content for our social media channels Create new social media platforms that are useful to AHO that are not currently being exploited. Prepare graphics for sharing across channels Engage with our followers and encourage interaction Manage and maintain social media channels on a regular basis

What are we looking for?

Skills and qualifications We are looking for a volunteer who has experience:

Writing and editing marketing content for social media platforms such as Facebook, Twitter, LinkedIn, and Instagram / across all platforms Building strategies to increase social media following and /or build fundraising or awareness campaigns    Developing a coherent brand voice for social media, from content creation to community interactions Using and setting up tools such as Hootsuite, Social Sprout, Canva, etc Creating content calendars to help plan social media activity

The volunteer should also have/be

Accuracy and attention to detail Ability to quickly understand the needs of our organisation and users Can ask key questions to enable us to clarify requirements Understands the resource constraints of a small charity and is able to work with these. Open to feedback Digital social media marketing

  Your input will shape how we present ourselves to our service users, stakeholders, funders and general public. With your help we will be able to continue to deliver our services and how they help our end users. You would become part of our small, friendly team and you have the opportunity to use your time to make a real difference in difficult times.   The volunteer can work entirely from home and we can consider remote candidates from across the UK and the globe.

What difference will you make?

The volunteer's impact on the organisation is increasing awareness of the charity through social media marketing to enable it carry out its projects in Africa and the Diaspora. The volunteer will be able to allow the Directors time to concentrate on managing the organisation and reduce stress from the CEO by reducing his responsibilities. The organisation will be able to carry out its activities better with social media and marketing engagement with members, funders and stakeholders. This will increase the morale of the staff if they know that they have support from members to help them do their work. As for the impact on beneficiaries, this will be enormous. Our beneficiaries are people in Africa and UK with health and social care issues. We will be able to understand the issues people face specially for vulnerable populations such as pregnant women and children. We will be able to improve health and well-being for people with myriad conditions such as diabetes, cancers, kidney failure, etc. Having a social media marketer enables us to showcase our work to members and better support to people in humanitarian emergencies facing wars, diseases and starvation such as in South Sudan, Cameroon, Nigeria and Central African Republic and members will be able to donate to the charity. We will be able to improve the welfare of the people in emergency situation. We will also be able to prevent maternal deaths and infant mortality which are high in Africa due to shortage of resources.