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Join Chess.com, the world's premier chess platform, and lead marketing strategies that connect with millions globally without relying on paid marketing
Overview
Salary No salary declared 😔
Location 
Nomad Friendly? 
100% Remote- Worldwide
Expires Expires at anytime
Organisation summary
Chess.com is the leading chess platform, boasting over 80 million players and a strong subscription base. With a fully remote team of 335+ members across 45+ countries, the company thrives in a unique, mission-driven culture that celebrates life and shuns the conventional corporate environment. As a multi-faceted entity combining technology, gaming, and content creation, Chess.com is dedicated to providing an exceptional experience for chess enthusiasts worldwide.
Role Summary
- Oversee and enhance top-of-funnel strategies to maximize their effectiveness.
- Drive product and content marketing initiatives to educate users about Chess.com’s offerings.
- Utilize CRM and other tools to boost engagement and educate the platform's user base.
- Support the growth of Chess.com and its affiliated brands, including Chessable, ChessKid, Dr. Wolf, and Kingdom Chess.
Role Requirements
- A minimum of 7 years in product, content, and/or demand-generation marketing.
- At least 3 years of experience in CRM and engagement marketing.
- Proven ability to collaborate and communicate effectively within a fully distributed team.
- A strong sense of ownership and responsibility.
- An innovative mindset, with an approach to marketing that does not rely on paid customer acquisition.
About Us
Chess.com is one of the largest gaming sites in the world and the #1 platform for playing, learning, and enjoying chess.
We are a team of 335+ fully remote people in 45+ countries working hard to serve the global chess community. We are also growing fast, with more than 80 million players and a large base of happy premium subscribers.
We are a tech company. A gaming company. A content company. And we do it all with passion and commitment to the game. Above all we prize our mission-driven, flat, life-celebrating, no-corporate culture, and we look forward to meeting you and learning more about what you can bring to the team.
About this role
Chess.com is looking for an experienced leader to run Marketing. Historically Chess.com has had a somewhat non-traditional marketing strategy (especially for a “gaming/app” company): have a great product, make awesome content, work with amazing creators/partners, follow best-practices in SEO/ASO, and be the place where people looking for chess end up. We have NOT done paid/CAC marketing, and intend to keep it that way (we’ve tried, the ROI is bad, and we dominate search so much it just has the pizza coupon problem). Your role will span everything from top-of-funnel to product/content marketing to CRM to partnerships. Everything Chess.com does involves marketing of some kind and you will work cross-functionally to guide, deliver, and measure our growth.
What you will do
- Gain visibility into our top-of-funnel strategies to help us understand effectiveness
- Drive product and content marketing as we better educate our users about what we offer
- Leverage our CRM and other tools for engagement and education
- Help grow Chess.com, Chessable, ChessKid, Dr. Wolf, and Kingdom Chess
What you will NOT do
- Have a budget for PPC and CAC
- Direct a Super Bowl ad
Preferred skills & experience
- 7+ years in product, content, and/or demand-generation marketing
- 3+ years in CRM and engagement marketing
- Strong collaboration and communication skills working in a fully distributed team
- Sense of ownership and responsibility
