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Director, Marketing & Analytics



Posted over 30 days ago...

Join the innovative team at DonorsChoose, a top-rated charity revolutionizing educational philanthropy and equity


icon Salary

£84000 - £95000

icon Location

Hybrid in New York City or Remote in CA, CO, CT, DC, FL, GA, IL, IN, ME, MA, MD, MI, NJ, NY, OR, PA, RI, TX, VA, WA, or WI

icon Nomad Friendly?

98% Remote- North America

icon Expires

Expires at anytime

Organization Summary: DonorsChoose is a pioneering platform that connects teachers with donors to enrich the educational experiences of students across America. Since its inception in 2000, it has facilitated over $1 billion in contributions, championing equity by directing resources to the most underfunded schools. Recognized as a leading workplace and for its innovation, DonorsChoose's mission-driven team works nationwide to bring classroom dreams to life.

  • Lead a talented marketing team focused on strategy, analytics, community engagement, and donor management.
  • Develop cutting-edge analytical frameworks to propel marketplace giving.
  • Drive cross-functional collaboration to advance marketing priorities.
  • Engage deeply with community management, harnessing insights for strategic growth.
  • Orchestrate comprehensive marketing campaigns, ensuring seamless execution across channels.
  • Initiate and nurture mid-level giving strategies, cultivating relationships with donors.
  • Passion for educational equity and public service.
  • At least 7 years of marketing experience, with nonprofit experience as a plus.
  • Proven expertise in audience analysis, segmentation, and strategic opportunity identification.
  • Exceptional leadership and project management skills.
  • Adept in both qualitative and quantitative research, with a flair for compelling storytelling through data.
  • Advanced analytics knowledge is a bonus.

The role offers a competitive salary (with higher ranges for certain cities), performance-based raises, comprehensive benefits including health insurance and a matching 401(k), and a flexible, inclusive work environment. For full-time staff, there are 25 paid vacation days, 11 paid holidays, and a professional development stipend.

Applicants have the option for a hybrid schedule or to work fully remotely from select states, with occasional travel to the NYC office. DonorsChoose values a diverse workforce and champions an inclusive culture. If you're skilled and passionate about making an impact, apply to be a part of our mission!

DonorsChoose makes it easy for anyone to help a teacher in need, moving us closer to a nation where students in every community have the tools and experiences they need for a great education.

Since 2000, more than 5 million people and partners have contributed $1 billion to support 2 million teacher requests for classroom resources and experiences. Projects range from art supplies to build the set for a school musical, to books and puzzles that affirm students’ identities, to bird seed for an at-home science project. We proudly serve all US public schools, public charter schools, and Head Start centers, and we combat systemic inequity by driving a majority of donations to schools that have been historically underfunded due to economic and racial inequity.

DonorsChoose has been recognized as a best place to work by GOOD Magazine and the Nonprofit Times, while Fast Company named DonorsChoose one of the 50 Most Innovative Companies in the World—the first time a charity has made this list. Our dedicated team works from across the United States bring classroom dreams to life.

About the Marketing Team

The Marketing team inspires individual donors, corporations and foundations to support teachers and students across the country, serving the DonorsChoose mission, growing organizational support, and meeting critical goals. The Marketing team sits within the broader Community, Growth & Impact team, which raises the revenue, $165M this school year, for the organization. The Marketing team is responsible for raising $75M annually from individual donors and supports the Major Gifts and Partnerships teams to 

raise funds from corporations and foundations. And also bears the responsibility of teacher recruitment.

About the Role

In this role you will manage a  team of 3-5 to support the full marketing team in marketing strategy and analytics, teacher community management and insights, project management, and mid level giving.

In this role you will: 

Strategy & Analytics.

  • Conduct in-depth analyses to understand market trends and track performance towards our marketplace giving goals.
  • Develop new team dashboards and analytic structures to provide real-time insights into 
    marketplace performance.
  • Create personas and audience segmentation models to inform targeted marketing program
  • Collaborate  with Marketing channel leads in discussions/recaps of current and past promotions to identify areas of strength, weakness, and improvement to optimize tactics and messaging.
  • Lead cross-departmental collaboration required to drive forward annual marketing priorities, working with Ops, Partnerships, and Product Marketing to seize and tackle shared opportunities
  • Optimizations across owned, earned, and paid channels. Identify high-potential partnerships, influencers, and disruptive platforms.

Community Management & Insights

  • Manage a diverse team to achieve significant outcomes in community engagement and insights.
  • Lead analysis of  usage data and prioritize improvements for long-running incentive programs.
  • Define and track giving from key donor segments and teacher segments, supporting broader organizational strategy.
  • Manage contracts and relationships with vendors related to community engagement programs.

Marketing Campaign Management 

  • Manage promotions for teachers and donors, collaborating with respective teams from strategy, briefing and concepting phases to production, post-production, and deployment into market.
  • Collaborate with channel owners and project leads to identify optimization recommendations.
  •  Ensure campaigns and messaging is integrated across platforms.

Mid-Level Giving 

  • Coach and manage a team in development of this new function for the organization.
  • Develop, implement and manage the mid-level donor program  (individuals in the $1,000–$10,000 giving range),  including establishing short-term and long-term strategies.

This role may be perfect for you if:

This position might be for you if:

  • You're committed to our mission to support public school teachers and students and energized by sharing that passion with others. You're passionate about equity and excited to learn more and engage partners with our equity focus.
  • Have 7+ years of marketing experience (a plus: nonprofit a plus)
  • You have strong capabilities in analyzing audience insights, developing segmentation models, and identifying strategic opportunities.
  • You have excellent people leadership skills managing teams at different career levels with varying skill sets.
  • You have strong project management and organizational skills and a history of leading projects or campaigns that involved multiple stakeholders and lots of moving pieces.
  • Expertise in both qualitative and quantitative research methodologies, analysis, and synthesis
  • Excellence in crafting compelling narratives and data visualizations to bring insights to life.
  • Bonus points if you have knowledge of advanced analytics approaches such as predictive modeling, machine learning, statistical analysis, or social network analysis.

Compensation and Benefits

Our compensation philosophy ensures that we are both externally competitive with tech-forward nonprofits of a similar size and internally fair in our pay practices. The following ranges represent the target offer range given the scope and experience expectations for this role.

  • The hiring salary range for this role is $84,000 - $95,000.
  • We have a hiring salary range of $94,000 - $105,000 for specific higher cost of labor locations, which include New York City, San Francisco, Los Angeles, Seattle, Boston, and Washington, D.C.

Once employees are hired, everyone at DonorsChoose is eligible to receive annual performance-based raises as they grow in their role. We are open to a variety of experiences, and recognize that the person we hire may be less experienced or more senior than this job description as posted. If you don’t check every box listed here, or you know you’d bring additional experience to the table, we hope you’ll submit your application. 

In addition, we offer full-time staff 25 paid vacation days per year and 11 paid holidays, a rich employer-paid individual and family health plan, a matching 401(k) plan (up to 5% of base salary), annual professional development stipend, and casual and flexible work environment. To learn more about what it is like to work for DonorsChoose, visit our careers page.

Hybrid Workplace and Other Details

In this role, you’ll have the option to work a flexible hybrid schedule in our NYC office, or to work fully remotely from CA, CO, CT, DC, FL, GA, IL, IN, ME, MA, MD, MI, NJ, NY, OR, PA, RI, TX, VA, WA, or WI. 

Candidates who are not in the NYC area should expect to travel to our NYC office on an as-needed basis, about 4-6 times per year. All work-related travel expenses will be covered by the organization and proper safety precautions will be taken to prevent the spread of COVID-19. 

DonorsChoose participates in E-Verify. We will provide the U.S. Social Security Administration (SSA) and, if necessary, the U.S. Department of Homeland Security (DHS) with information from each new employee’s Form I-9 to confirm work authorization.

To Apply

Please submit your resume and answer the application questions online. Since we’re trying to get to know you through our hiring process, we ask that you please refrain from using AI writing tools to craft your response to our application questions. A cover letter is optional and may be addressed to Monique Canada, SVP, Marketing.

A Final Note

The DonorsChoose team works toward a nation where students in every community have the resources needed for an excellent education. To do this we hire and support a diverse team of the best and the brightest talent available.

We are an organization increasingly representative of the varied races and ethnicities, genders and sexual orientations, religious and political beliefs, and abilities that comprise our nation. DonorsChoose focuses on attracting, retaining, and advancing diverse talent because it makes us more effective, high-performing, creative, and resilient.  

If you are passionate about our mission, highly skilled in your field, and looking for a place where you can bring all of yourself to work, we want you.


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