email marketing executive (ftc)

About us…

smol is on a mission to change the face of consumer brands and businesses by offering super effective, planet friendly, convenient home care products at really accessible prices. We believe everyone should be able to make easy swaps that are better for them, the planet, and their pockets. 

In nearly 6 years smol has taken UK household cleaning by storm. We are already the fastest growing and most positively reviewed brand in the laundry, dishwash, fabric conditioner and surface spray categories, and we've got so much more planned. Having received Series B investment in 2021 and B Corp certification at the end of 2023, our team is focused on combining fast growth with being a force for positive change and impact in all that we do.

In Summary...

Email marketing is key to our growth plans and so, we’re looking for an email marketing executive to help drive forward our retention and engagement strategy over the next 9 months. The contract is for an initial 9 months, but we hope there will be an opportunity for transition to a full time position based on performance and business growth.

We're looking for confident digital marketer with experience delivering email campaigns and building email flows. We’re looking for someone with relentless attention to detail, analytical mindset and the ability to work alongside brand and growth teams.

Reporting into the Email Marketing Manager, this role will be suitable for someone with 1-2 years in an email marketing or CRM role or a wider digital marketing role including a focus on email. 
 

What does the role involve?...

Supporting in managing our ad-hoc and automated email campaigns.

Creating, building and deploying email campaigns across acquisition, loyalty, upsell, product launches and brand.

Building and optimising automated lifecycle campaigns for the UK and for our international expansion.

Reviewing and measuring email performance, continually looking for improvement and optimisation opportunities.

Monitoring competitors to learn best practices and benchmarking.

Working collaboratively with brand and creative teams to land brand campaigns and ensure all activity is on brand.

You will need/be...

Experienced in email marketing or digital marketing roles including email. With minimum 1 year experience.

Familiar with email marketing principles, best practices and measurement.

Experience using Klaviyo or similar tools, including building emails flows and complex segmentation.

Experience in direct-to-consumer services, especially subscription or consumer goods would be ideal.

Relentless attention and focus on the detail, with excellent verbal and written communication skills.

Commercial, analytical mindset, bringing curiosity and a drive for results via post-campaign analysis and a command of the data. Excel experience is a plus.

Able to multitask, work at speed, and be comfortable in a startup environment.

Able to work both independently but is also a team player, naturally able to work with design, marketing and growth teams.

Passionate about working in a startup environment and driving eco-friendly sustainable lifestyles for everyone.

French or German language skills are a bonus, but not required.

What we offer: 

A fantastic opportunity to be part of one of the UK’s fastest growing, Series-B fundedstart-ups. 

An amazing culture and mission. A chance to make a difference in our shared future, eliminating or reducing the usage of plastic, water, toxic chemicals, energy and animal testing. 

Working with an experienced, passionate team invested in helping you grow professionally. 

25 days holiday per year + bank holidays.  

A volunteer day to spend on a cause you care about. 

Flexible working from home. 

Credits for local co-working hubs when you’re out and about or just need a change of scenery.

Healthcare cash plan, provided by Bupa.

Quarterly wellbeing allowance, provided by Juno.

The smol print

Applicants must have current work authorisation in the UK.

Being on our remote team, you will primarily be working from home in this role, but the team does meet up regularly (1-2 x month), so the ability to travel to London and South-East is ideal.

Inclusion at smol  

At smol we believe that a great team is made up of people from a wide variety of backgrounds, beliefs and experience. we are an inclusive employer and will not discriminate on the grounds of race, colour, age, national origin, religion, sexual orientation, gender identity and/or expression or disability.

Ensuring valuable and quality job opportunities for those who face barriers to employment is not only part and parcel of our social responsibility but it also brings great benefit to us as a business. giving people the chance to build up work skills, gain independence, earn a wage, develop strong self-esteem and to become just as strongly skilled as those who never faced employment barriers, is a process we remain committed to.

If you share our values and want to help make a difference, we'd love to hear from you!