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Join a dynamic team at the forefront of health tech and influencer marketing, and help a leading brand scale new heights with your social media prowess
Overview
Salary No salary declared 😔
Location London, England, United Kingdom,
Nomad Friendly? In-person- London United Kingdom
Expires Expires at anytime
Organisation summary: Flo is an innovator in the health tech industry, dedicated to empowering women’s health and well-being through data-driven insights. As a part of our Brand Marketing team, you'll be at the cutting edge of influencer marketing, leveraging social media trends and user-generated content to foster a vibrant community and drive user acquisition. This is the perfect playground for ambitious early-career professionals to flourish in a fast-paced, creative, and impact-focused environment.
- Role Summary:
- Develop weekly UGC for paid social platforms like Meta, TikTok, and Snapchat.
- Manage and build relationships with agencies, influencers, and creators.
- Collaborate with teams to optimize creator content and maintain a UGC content creator database.
- Support the growth of Flo’s influencer programme through strategic partnerships.
- Role Requirements:
- 1-2 years of relevant experience in UGC, social media, or paid social content.
- Effective communication and negotiation skills with a variety of stakeholders.
- Ability to juggle multiple projects with excellent organizational skills.
- Understanding of marketing funnels and performance data analysis.
- Up-to-date with social media trends, influencer ecosystems, and health/wellness brands.
- Proficiency in English and strong written/oral communication skills.
- Experience in a Health Tech or start-up environment is a plus.
- Familiarity with TikTok Creative Challenge, Miro, Figma, and Google Workspace is beneficial.
- Experience with UGC creators and content production processes is desirable.
We're looking for a hands-on individual ready to dive into a role that combines social media, influencer marketing, and paid social knowledge to ramp up our user acquisition with best-in-class UGC creatives.
In this position within the Brand Marketing team, you'll also get to work on Flo’s influencer activity and nurture our Flo community.
Perfect for early-career professionals with 1-2 years of agency or in-house experience craving a new adventure and eager to explore and learn from different business dimensions.
You'll work closely with our User Acquisition and Creative Studio teams, reporting to our Senior Partnerships & Influencer Manager. This role is a great fit if you're an expert multitasker, not afraid of manual work and a superb communicator ready to make a significant impact!
Your Experience
Must have:
- 1-2+ years of in-house or agency experience working with UGC, social, or paid social creatives and content.
- Be a strong communicator and negotiator, able to deal with various stakeholders effectively.
- Excellent organisational skills with the ability to manage multiple projects simultaneously.
- Great understanding of the marketing funnel and performance data.
- Great knowledge of the cultural zeitgeist, social media platforms, female health and well-being brands, social trends, up-and-coming influencers and creators.
- Strong written and oral communication skills. Native EN language skills preferred.
Nice to have:
- Former experience working in a Health Tech/start-up environment.
- Experience with ‘TikTok Creative Challenge’ and other TikTok offerings
- Experience with Miro, Figma and Google Workspace
- Experience working directly with UGC creators, creating easy-to-understand briefs and following content production processes.
What you'll be doing
You'll be responsible for:
- The delivery of weekly UGC for paid social on Meta, TikTok and Snapchat.
- Managing agency and creator/influencer relationships.
- Working with the wider team to run creator content through spark ads.
- Reviewing content submitted by creators and sharing feedback to deliver execution aligned with our goals.
- Development of a comprehensive and easily searchable UGC content creator database.
- Delivering successful partnerships with UGC creators who consistently produce high-quality content aligned with brand objectives.
- Efficiently manage the outreach and contract process, ensuring timely and accurate coordination.
- Increasing efficiency and suggesting ways to improve UGC processes and workflows.
- Supporting our Senior Partnerships & Influencer Manager in developing Flo’s influencer programme through outreach, negotiation and relationship-building with key creators.
You'll be targeted on:
- Increase and maintain ‘winning’ UGC in paid social by a set % each quarter
- Develop a formula for high-performing always-on UGC creatives and support the analysis of top-performing videos
- Build relationships and set up a roster and negotiate agreements with a set number of ‘in-house’ UGC creators
#LI-CC1 #LI-Hybrid
