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Elevate your career with a leading role in cutting-edge MarTech strategy at a dynamic company
Overview
Salary £124000 - £145000
Location London, England, United Kingdom,
Nomad Friendly? In-person- London United Kingdom
Expires Expires at anytime
Organisation summary
Join an innovative company that's revolutionizing marketing technology (MarTech) with a focus on user acquisition (UA) and in-app growth. Be part of an organization that values data-driven decisions, cutting-edge technology, and strategic growth. This is an exciting opportunity for a seasoned marketing professional to take on a high-impact leadership role.
Role Summary
- Lead the development and execution of MarTech strategies, with a focus on UA technologies, CRM, and data science models.
- Implement and manage advanced tooling for growth marketing campaigns within the app environment.
- Collaborate with Product and Engineering teams to drive app-based initiatives.
- Analyze ROI and KPIs to evaluate the success of marketing initiatives.
- Manage and guide a cross-functional team to excel in UA and in-app marketing practices.
- Align MarTech efforts with the company's overall goals and report on metrics to C-level executives.
- Partner with engineering leaders to manage vendor relationships and marketing technology stacks.
- Provide vision and strategy support to 3-4 teams within the company.
Role Requirements
- At least 8 years of experience in marketing technology roles.
- Proven expertise in user acquisition and growth marketing technologies.
- Strong knowledge of CRM, tracking, and analytics tools.
- Exceptional leadership and cross-functional team management skills.
- Excellent communication abilities, both written and verbal.
- Highly analytical and data-driven approach.
- Prior experience in marketing and analytics is advantageous.
Salary Range
- UK: ₤124,000 - ₤145,000 gross per year, dependent on skills, competencies, and experience.
Your Experience
Must have:
- Minimum of 8 years experience in marketing technology roles.
- Proven track record working with user acquisition and in-app growth marketing technologies.
- Strong knowledge of UA/growth marketing technologies, including CRM, tracking and analytics tools.
- Exceptional leadership skills and experience in managing a cross-functional team.
- Excellent communication skills, both written and verbal.
- Highly analytical and data-driven mindset.
- Previous experience in marketing and analytics is a plus.
What you'll be doing
You'll be responsible for:
- Lead the MarTech strategy, focusing on UA technologies, CRM, and data science models to enable growth (pLTV, churn model, next best action).
- Develop, implement, and oversee comprehensive tooling for growth marketing campaigns within the app environment.
- Work closely with the Product and Engineering teams to drive app-based initiatives.
- Evaluate ROI and KPIs to measure the success of MarTech and growth marketing initiatives.
- Lead a cross-functional team in implementing best practices for UA and in-app marketing.
- Ensure alignment with overall company goals and objectives.
- Report to C-level executives on MarTech strategies and performance metrics.
- Together with engineering leadership, oversee the management of vendor relationships and marketing technology stacks.
- Support 3-4 teams with vision and strategy.
Salary range:
UK - ₤124,000 - ₤145,000 gross per year.
Ranges may vary depending on your skills, competencies and experience.
