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Hot drinks brand manager

Ecotone UK


Posted over 30 days ago...

Join Ecotone Abafoods srl as a Temporary Brand Manager to Propel Eco-Conscious Brands in the Exciting Hot Drinks and Spreadables Markets


icon Salary

No salary declared 😔

icon Location

Italy - Hybrid

icon Nomad Friendly?

98% Remote- Europe

icon Expires

Expires at anytime

Ecotone Abafoods srl is a dynamic company at the forefront of the healthy food and beverage industry. With a commitment to sustainability and profitable growth, the company is looking for an experienced Brand Manager to take the reins of two distinct brands in the hot drinks and spreadables categories. This is a unique opportunity to work within a diverse marketing landscape that includes grocery stores, health food outlets, e-commerce, and out-of-home channels.

  • Key member of the Italian Marketing Team
  • Drive marketing programs based on trends, competitive data, and consumer insights
  • Manage and grow the Cupper Teas and Infuses brand and Whole Earth Peanut Butter
  • Develop strategies for brand growth across various channels from ideation to activation
  • Minimum 5 years of Brand Management or Trade Marketing experience
  • Experience with activations at the point of sale
  • Strong grasp of marketing and sales principles
  • Outstanding communication skills and ability to foster collaborative relationships
  • Business, Marketing, or related degree required
  • Intermediate/advanced proficiency in Excel, Word, PowerPoint
  • Fluency in English; additional languages beneficial

The role offers flexible location options, with the possibility of being home-based or office-based with smart working days. This 12-month contract is an excellent chance to make a significant impact in a growing company while covering an employee's absence.

Ecotone Abafoods srl is an exciting company that is searching for a temporary Brand Manager to support sustainable & profitable growth of 2 Brands playing in Hot Drinks and Spreadables categories, positioned in different channels, Grocery, Healthy Food Stores, Out Of Home and E-Commerce.

The role entails being a key part of the Italian Marketing Team. The Brand Manager will understand trends, competitive market data and consumer insights to drive actionable marketing programs and measurable results. The job requires managing the portfolio of Cupper, Teas and Infuses brand and Whole Earth, Peanut Butter. The Brand Manager will also define strategies to grow brands in each channel, from product ideation to market launch and activation.

Job requirements include 5+ years of experience in Brand Management / Trade Marketing, proven experience in Activations on point of sale, in depth understanding of marketing and sales principles, excellent verbal and written communication skills, and proven ability to build collaborative relationships and networks. A degree in Business, Marketing, or any other related fields are typically required. Proficiency in Excel, word, PowerPoint to intermediate/advanced level is also required. English language proficiency is required and knowledge of other languages would be an advantage.

The job position could be home based + some days in the office or office based + flexibility (2 Days /week smartworking) - depending on the candidate's home location. The contract duration is estimated to be at least 12 months, strictly connected to the absence of the employee substituted.


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