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Product Marketing Lead

YunoJuno

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Posted over 30 days ago...

Join YunoJuno and revolutionize the future of work with your expertise in Product Marketing

Overview

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No salary declared 😔

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United Kingdom

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In-person- United Kingdom

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Expires at anytime

YunoJuno is at the forefront of the freelance revolution, offering a cutting-edge platform that connects top freelancers with innovative companies. By focusing on technology, YunoJuno is redefining the management of contingent workforces, making it an exciting time to join a company shaping the Future of Work.

Role Summary:

  • Develop and communicate compelling product messaging to diverse audiences.
  • Function as a vital link between Sales, Marketing, and Product teams.
  • Create and execute go-to-market strategies and campaigns.
  • Conduct market research to stay ahead of competitors.
  • Generate demand and foster product adoption with strategic go-to-market plans.
  • Produce content and collateral to showcase YunoJuno's unique value proposition.
  • Analyze performance data and conduct customer interviews to refine messaging effectiveness.

Role Requirements:

  • Significant B2B product marketing experience, preferably in HR Tech or contingent workforce sectors.
  • Outstanding communication skills.
  • Experience in setting positioning and messaging strategies.
  • Ability to work collaboratively with cross-functional teams.
  • Understanding of SaaS marketing channels.
  • Possessing Product Marketing Alliance or Reforge certification is a plus.

Application Process Details:

  • Initial Discovery Call with Talent Partner.
  • First Stage interview with the Head of Growth.
  • Second Stage includes a Case Study/Presentation.
  • Final Executive Review.

About us:

YunoJuno powers The Future of Work. What started as a platform to connect the best freelancers with forward-thinking companies has now redefined how businesses source and manage their entire contingent workforce. Whether it’s building a new department at a creative startup or building an enterprise solution for the world’s largest communications network, we use technology to power the freelance revolution.

About the role:

We’re seeking a commercially-focused Product Marketing Lead to help position YunoJuno as the leading solution across key categories and industries. Reporting into the Head of Growth and Marketing, you will be an exceptional story-teller who can articulate complex product offerings through compelling messaging that appeals to multiple target audiences and channels.

A true cross-functional expert, our new Product Marketing Lead will be the glue that binds Sales, Marketing and Product together to generate pipeline.

If positioning, messaging and competitive differentiation are your bread and butter, we'd love to hear from you.

  • Partner with Sales and Marketing to refine value proposition, messaging and go-to-market strategy, ensuring alignment with overall commercial goals and market trends.
  • Responsible for developing the go-to-market strategy as well as the delivery and execution of campaigns. 
  • Conduct regular market research to understand our competitor’s current and future strategies.
  • Develop strategic, insight-driven go-to-market plans for new product initiatives to drive demand generation and product adoption.
  • Provide messaging frameworks, content and collaterals to help articulate our unique value proposition across multiple channels and mediums.
  • Validate hypothesis on messaging effectiveness through quantitative performance data and/or customer interviews. 

Requirements:

  • Extensive experience in B2B product marketing, ideally within HR Tech or Contingent workforce industries. 
  • Excellent written and verbal communication skills.
  • Proven expertise in setting positioning and messaging direction 
  • Proven experience working with complex product solutions for various buyer profiles
  • Ability to work cross functionally, in particular with Sales and Product teams
  • Strong understanding of the SaaS marketing channel mix, including Performance, E-mail, Events, Social and in-app messaging.
  • Product Marketing Alliance or Reforge certification desirable but not essential.

Why YunoJuno

Aside from our people, culture, and mission, there are a variety of additional benefits that help make YJ a great place to work! Benefits include:

  • 💻 MacBook
  • 🏝️ 25 Annual Allowance + Bank Holidays
  • 🎂 Birthday Off & Birthday Voucher
  • 💰 Company Pension Scheme
  • 🏥 Healthcare Insurance with Vitality (upon completion of probation)
  • 👓 Free Eye Test
  • 🚴 Cycle to work
  • 😎 Plus many more!

Where to from here

At YunoJuno we value diversity and believe that teams with diverse backgrounds, experiences, and identities are the strongest. We welcome applicants from all walks of life and encourage those with alternative identities, backgrounds, and experiences to apply for our vacancies.

Our commitment to fairness and accessibility is reflected in our hiring princess. We are happy to accommodate any requests to meet your requirements during the hiring process. We strive to ensure all candidates have equal opportunities to succeed.

Interview Process

  • Discovery Call with Talent Partner
  • 1st Stage with Michi (Head of Growth) 
  • 2nd Stage - Case Study/Presentation - Michi + Chris (VP of Sales) - googlemeets
  • Executive Review with Akua Appiah-Ampofo (HR) - googlemeets
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