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Creative Producer

Flo health


Posted over 30 days ago...

Join our mission to revolutionize health solutions through strategic and creative marketing as our new Creative Producer


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No salary declared 😔

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Vilnius, Vilnius, Lithuania,

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Expires at anytime

Organisation summary: Our company is at the forefront of designing health solutions that truly make a difference in people's lives. We are dedicated to producing marketing campaigns that resonate emotionally and contribute meaningfully to the health sector. With innovation at our core, we are looking for a Creative Producer who is passionate about making an impact with their work.

Role Summary:Lead the creation and management of marketing assets aligned with our goals and brand standards.Develop detailed creative briefs targeting Paid UA, ASO, ASA, and Growth initiatives.Manage and deliver small-to-medium design projects with initiative and leadership.Collaborate with the marketing team and creative leads to produce and optimize creative projects.Supervise video and photo production processes, ensuring alignment with project objectives.Provide feedback and oversee the quality and consistency of creative outputs.Analyze marketing asset effectiveness to inform and improve future creative efforts.

Role Requirements:Fluency in English with excellent collaboration skills.Minimum 2 years' experience in creative production roles with a focus on UA and ASO asset production.A portfolio displaying your creative journey and content variety.Understanding of key performance metrics and data-driven decision-making.Proficiency in project management tools like Jira, Confluence, Google Calendar & Sheets, Miro.Knowledge of marketing performance metrics and emerging design technologies (preferred).Experience in a mentoring or leadership capacity within a design team (preferred).

We're seeking a Creative Producer ready to channel their strategic, managerial, and creative skills into meaningful campaigns. If you're eager to navigate a team to craft marketing that's not just seen but felt and contributes to pivotal health solutions, join us. Let's create work that's as impactful as it is inventive.

Your Experience

Must have:

  • Mastery in English and the ability to collaborate effectively with diverse teams;
  • Minimum 2 years in performance marketing roles such as Creative Producer, Marketing Manager, ASO Manager, or UA Manager, with substantial experience in creative production within relevant industries. A strong grasp of UA and ASO asset production is crucial;
  • A compelling portfolio demonstrating your journey from idea to impactful creative execution, showcasing a broad range of content;
  • A deep understanding of key metrics (CTR, CR, etc.), with the ability to analyze creative test results and make data-driven decisions;
  • Proficiency in various project management tools (e.g., Jira, Confluence, Google Calendar & Sheets, Miro) and an exceptional understanding of creative production processes and pipelines.

Nice to have:

  • Familiarity with key marketing performance metrics (CTR, conversion rates) and the ability to apply them to design decisions;
  • Active engagement with the latest industry trends and emerging design technologies;
  • Previous role in a mentoring or leadership capacity within a design team.

What you'll be doing

You'll be responsible for:

  • Drive the creation and oversight of marketing assets, ensuring they support our marketing goals and comply with brand guidelines;
  • Craft detailed creative briefs for producing marketing assets across Paid UA, ASO, ASA, and Growth initiatives centred around clear, strategic hypotheses;
  • Take charge of small-to-medium design projects, showcasing initiative and leadership to bring creative concepts to fruition. Ensure timely delivery of creative projects and assets, meeting the specifications of the performance and growth teams. Effectively manage project budgets and resources;
  • Work closely with the marketing team and creative leads, including writers,  graphic designers, illustrators and motion designers, to develop and execute creative projects. Ensure that all creatives are optimized for various devices and platforms;
  • Oversee all phases of video and photo production, from planning and execution to post-production. Ensure the final products align with project objectives and adhere to brand standards;
  • Provide ongoing feedback during the production process and oversee the quality and consistency of all creative outputs. Make necessary adjustments to projects based on performance results;
  • Continuously analyze the effectiveness of marketing assets and campaigns to gauge their impact and success. Use insights from data to refine and enhance future creative projects.

You'll be targeted on:

  • Enhancing our engagement with new and existing audiences through strategic and creative marketing initiatives;
  • Driving significant improvements in campaign effectiveness, as measured by key performance indicators relevant to performance marketing and ASO.

#LI-YY1 #LI-Hybrid 


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