Return to jobs Return to jobs

Retail Store Manager



Posted over 30 days ago...

Join Finisterre's Mission to Create Sustainable Sea-Inspired Fashion as a Store Manager in St Ives


icon Salary

No salary declared 😔

icon Location

St Ives United Kingdom

icon Expires

Expires at anytime

Organisation summary: Finisterre is a pioneering, B Corp certified outdoor clothing company with a commitment to sustainability and a passion for the sea. With its roots in British surfing, Finisterre designs functional apparel for adventurers and ocean lovers. As a company focused on community, culture, and environmental responsibility, it offers a rewarding career for those who share its values. Join a dynamic team at their cliff top headquarters in Cornwall or one of their eleven UK retail stores and be part of a unique brand's growth and expansion.

  • Role Summary:
    • Lead the St Ives store to meet sales targets and KPIs while maintaining high customer service standards.
    • Implement retail strategy and contribute valuable insights to the company.
    • Enhance customer experience and engagement with the brand.
    • Manage store operations, including staffing, stock control, and visual merchandising.
    • Develop and lead a passionate retail team aligned with Finisterre's ethos.
  • Role Requirements:
    • Alignment with Finisterre's love for the sea and dedication to planet protection.
    • Leadership experience in premium fashion retail with a track record of meeting KPIs.
    • Proficiency in Excel, Word, and Outlook.
    • Excellent communication, problem-solving, and team motivation skills.
    • Eligibility to work in the UK at the start of employment.
  • Benefits:
    • Competitive salary of £28,500 with discretionary bonus potential.
    • Generous holiday allowance, including extra days for length of service and your birthday off.
    • Significant product discounts for personal and gift use, plus discounts for friends and family.
    • Life assurance and access to wellbeing programs and company social events.
    • Opportunities for professional development and paid volunteering.


We have an exciting opportunity for retail professionals to join the Finisterre team at our fantastic St Ives store.

Born two decades ago from the needs of hardy British surfers, Finisterre is proudly B Corp certified and a leader in its field; designing functional and sustainable products for those that share a love of the sea and adventure. Whether based at our cliff top headquarters in St. Agnes, Cornwall or in one of our eleven retail locations across the UK, Finisterre is a truly unique brand and career proposition.

Our store locations are the beating heart of our community. As Finisterre grows and moves forward, we want to increase our retail footprint; opening more stores where our customers are and continuing to make them exciting places that bring our brand and product narratives to life through our friendly, knowledgeable staff and exceptional customer service. Our retail teams offer amazing opportunities to grow a long-term career with purpose-led brand.

Our people are at the very heart of the Finisterre brand, wherever they may be in the world, sharing our values and vision to make the world a better place. Culture and team are everything here. We take care to create a working environment where our people are valued and can thrive and grow with us.

So, if you are as passionate about the ocean as we are, if you embody our values to be Brave, Honest and Driven, if you want to be part of a truly authentic, purpose-led brand and you share our vision to create exceptional products in a responsible way, then we would love to hear from you.


The role of Retail Store Manager is a key leadership position within our retail network. Responsible for managing the day to day running of the store to deliver agreed targets and KPI’s, ensuring a high level of customer care, store standards and staff management are achieved in order to grow sales and uphold the brand image.



  • Contribute to & implement the Finisterre retail strategy, feeding back any insights from store to improve company performance and customer engagement
  • Take additional responsibility as required, to include covering other stores, acting as a training store, arranging group events, supporting new store launches & projects
  • Implement visual merchandising plans each season utilizing the store team to set up window displays and run marketing campaigns in store, working closely with the Finisterre visual merchandiser at Wheal Kitty

Customer Experience 

  • Demonstrate, understand and drive best in class Customer service
  • Challenge the team to deliver a blend of brand engagement with an understanding of the commercial opportunity
  • Ensure the team are in line with our Brand positioning and values at all times, being able to communicate these in a natural manner
  • Act on customer feedback, taking appropriate action with all parties 
  • Build a loyal customer base and positive relationships throughout the Finisterre community
  • Deliver a smooth customer transaction and be able to educate and guide customers towards purchase by in depth USP knowledge
  • Contribute to service strategy, including management of social media if appropriate
  • Work with the marketing team to deliver successful & engaging store events


  • Full ownership of the store P&L - ownership of the stores performance, understand and communicate the store targets and future plans with the team.
  • Implement commercial changes in order to drive more sales.
  • Keep up to date with the trading calendar, owning the planning and preparation for any seasonal or promotional launch activity.
  • Communicate with merchandising team making sure we gain the most opportunity through stock.
  • Understand and communicate the overall company strategy and how the retail goals fit into the overall direction
  • Feedback any insights from store to HQ teams to improve company performance and customer engagement


  • Ensure the store is staffed efficiently through effective scheduling reflecting weekly trading patterns
  • Manage stock by liaising with distribution and merchandising departments to maximize sales and minimize discounts and residual stocks
  • Optimise conversion through effective visual merchandising and presentation of the store. Implement visual merchandising plans each season utilizing the store team to set up window displays and run marketing campaigns in store, working closely with the Finisterre visual merchandiser
  • Manage all costs of the store efficiently and communicate any maintenance needs back to retail ops team
  • Manage all aspects of store security in accordance with company policy and procedure including staff, cash, stock, IT & buildings
  • Manage health & safety for the store for day to day running plus any additional events
  • Maintain a high standard of housekeeping and instruct store team to upkeep the general tidiness and cleanliness in store
  • Take additional responsibility as required, to include covering other stores, acting as a training store, arranging group events, supporting new store launches & projects


  • Be a role model for your store team, motivating, training and developing all staff to be at the top of their ability
  • Communicate company goals to store team as appropriate and attend company events when necessary
  • Take responsibility for team development and actively seek opportunities for improvement through internal and external sources
  • Recruit staff that show a passion towards the brand values of the company reflecting our attitude towards Product/ People/ Environment and showing a good level of commitment
  • Ensure your team is fully versed on product knowledge and continually looking for ways to improve performance – personally, as a team and of the store


  • Annual sales & contribution targets 
  • ATV
  • Stock cover
  • Store running costs v budget 
  • Conversion
  • Customer satisfaction



  • You share our love of the sea and our brand values. You care about our planet and want to share your passion for protecting it with others.
  • You like to lead by example, motivating and supporting others.
  • You are a people person, building positive relationships with both customers and your retail team.
  • You pay attention to detail, take pride in delivering tasks accurately and to a high standard.
  • Proven experience at Store Manager level within a premium fashion brand who share Finisterre’s brand ethos
  • Be commercially aware and possess in depth experience of working towards KPIs 
  • Competent with Excel, Word and Office Outlook
  • Driven towards retail excellence and motivating towards other members of the team
  • Punctual, responsive and a good communicator
  • Ability to ensure on-going improvement of customer service standards across the company
  • Passion, energy and aspiration in line with Finisterre products, brand and customers
  • A good problem solver

Important: The successful candidate must, by the start of their employment, have permission to work in the UK. Please note that Finisterre are not licensed to sponsor overseas workers.



We are offering a full time, permanent contract, based at our St Ives store and we will invest in you with a competitive salary of £28,500.

But it’s not just a job. At Finisterre, we provide an opportunity to grow and develop yourself within at a fast-paced, growing B Corp certified brand with a great culture and an exciting purpose. You’ll get the chance to collaborate with a diverse community of people with a shared mission. In return, we take good care of you through a range of initiatives and rewards, including:

  • A discretionary bonus scheme, based on company performance
  • A pension scheme with Nest
  • 33 days off per year
  • Additional holidays for length of service
  • Your birthday day off
  • 60% product discount for personal and gift use
  • 30% Friends and Family product discount
  • Life assurance with access to an employee assistance program
  • Access to a wide range of wellbeing programs, including counselling services, headspace membership, eye tests, yoga, cycle to work and a range of perks
  • Regular company social events
  • Paid volunteering opportunities – we will support you in giving back to communities and causes
  • Various discounts from our B Corp community
  • Individual training and development plans
  • Sea Tuesday companywide updates
  • And so much more!

Hire with Escape

Showcase your progressive organisation and post your open roles to the biggest UK community of purpose driven job seekers.

Get Started