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Head of Social Media

British Museum


Posted over 30 days ago...

Lead the Digital Narrative at a World-Renowned Institution as the Head of Social Media for The British Museum


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The British Museum, a beacon of cultural heritage, houses a collection that transcends time, from the dawn of civilization to present-day artifacts. Renowned for its distinguished exhibits like the Rosetta Stone and the Parthenon sculptures, the Museum not only celebrates history but is also a pillar of learning and discovery. This prestigious institution is not just about preservation; it's at the forefront of digital engagement, bringing millennia of stories to a global audience.

Role Summary:

  • Lead and inspire a team dedicated to producing dynamic social media content that showcases the Museum's vast collection.
  • Strategize and implement innovative social media plans aligned with the Museum's digital objectives.
  • Foster partnerships with influencers and collaborate with marketing and curatorial teams to produce content that resonates with diverse audiences.

Role Requirements:

  • Degree or equivalent qualification.
  • Minimum of 5 years managing social media in a prominent, large-scale organization.
  • Proven track record of executing successful digital campaigns.
  • In-depth understanding of audience engagement and content requirements.
  • Expertise in copywriting, editing, and strategizing content for various social media channels.
  • Comprehensive knowledge of social media platforms, analytics, and listening tools.
  • Adaptability to quickly changing online trends and consumer behaviors.
  • Strong leadership, planning, and organizational capabilities.
  • Experience in line management and making creative decisions in real-time.

The British Museum offers an enticing benefits package, including substantial leave allowances, pension schemes, free museum access, staff events, travel loans, professional development, and more. Committed to equality and diversity, the Museum embraces a flexible work environment and promotes a culture where everyone's skills and experiences are valued.

The British Museum, founded in 1753, is home to a remarkable collection that spans over two million years of human history and culture. The Museum is one of the leading visitor attractions and its world-famous collection includes the Rosetta Stone, the Parthenon sculptures, Egyptian mummies, the Admonitions Scroll, and the Amaravati sculptures.

The role of the Head of Social Media is to oversee a team creating compelling, engaging content about the Museum collection. They will explore the development of channels and new ways of collaborating with influencers, helping to design a social media delivery plan to underpin the Museum’s digital strategy. They will collaborate with colleagues across the Museum, especially in marketing and curatorial departments, to deliver organic content that makes an impact with different audiences.

Job requirements include a degree or equivalent, at least 5 years’ experience of managing social media channels in a high-profile, large organisation, experience in delivering digital campaigns, good understanding of different audiences’ content needs, copywriting and copy editing of short- and long-form content, demonstrable experience defining content strategy for delivery across multiple social channels, thorough knowledge of social media platforms, ability to use listening tools, analytics and data and create accurate and impactful reporting, keen awareness of online trends in content consumption and ability to adapt content plans quickly to respond to them, strong planning and organisational skills, especially scheduling, experience of line managing, experience of making creative decisions in live production scenarios, highly organised and self-motivated, high level of resilience and adaptability.

The Museum offers a competitive benefits package including: Generous annual leave allowance of 25 days (rising to 30 days after 10 years’ service) plus 2.5 privilege days and plus bank holidays, membership of the civil service defined benefit pension scheme, free entry to a wide range of museums and exhibitions, participation in private and public Museum activities, including talks by leading curators from around the world and behind-the-scenes opportunities to learn how museums care for and manage their extraordinary collections, interest-free travel, bicycle and rental deposit loans, professional and personal development opportunities, Employee Assistance Programme, discounts on food and gift shop purchases.

The Museum is committed to promoting equality of opportunity for all staff and job applicants. We aim to create a working environment in which all individuals can make best use of their skills, free from unlawful discrimination or harassment. We value the benefits that a diverse workforce brings to a Museum which represents world culture. The Museum is committed to ensuring that no job applicant suffers unlawful discrimination because of any protected characteristics. Our recruitment procedures aim to ensure that individuals are treated because of their relevant knowledge, skills and experience. We offer a flexible way of working scheme that allows our employees to work remotely in a way that suits them and the organisation. We welcome questions and conversations at interview stage about how flexible working could work for you. We would typically see this role as working on site about three days a week.


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