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Brand Partnerships Director - US Based



Posted over 30 days ago...


Join Lyst as the pioneering Brand Partnerships Director in the US and drive groundbreaking growth in the fashion tech industry


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United States

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Lyst is a leading global fashion technology company, boasting the largest online collection of premium and luxury fashion items. With its roots in London and a vibrant community of 150 employees, Lyst connects over 200 million shoppers annually to over 17,000 brands through its innovative platform. The company thrives on transforming the fashion shopping experience with data-driven personalization, creativity, and a customer-focused approach, backed by over a decade of expertise and significant funding from prominent investors.

  • Develop and execute a country-wide business plan to meet revenue targets in the US.
  • Create and lead the go-to-market strategy for Lyst in the US market.
  • Employ a consultative sales approach to build and maintain strong partnerships.
  • Deliver compelling sales presentations and drive high conversion through effective communication.
  • Work with a dedicated team to ensure campaign delivery and partner satisfaction.
  • Actively seek out new opportunities to enhance the partner experience.
  • Based in the US with frequent travel.
  • Strong background in media partnerships and the fashion industry.
  • Demonstrated success in achieving ambitious revenue goals and business development.
  • Expertise in pitching and converting significant brand partnership opportunities.
  • Excellent financial acumen and relationship-building skills.
  • Self-starter with a proactive and problem-solving mindset.

Lyst offers an empowering work environment with benefits such as 29 holidays, enhanced family leave, a clothing allowance, private healthcare, training resources, pension scheme, and social events. The company is dedicated to diversity and encourages applicants from all backgrounds to bring their authentic selves to an inclusive team.

Lyst is a global Fashion Tech company and premium shopping app, founded in London in 2010 and catering to over 200M shoppers per year. We offer our customers the largest assortment of premium & luxury fashion items & products in one place, via an assortment of 8.5M+ items from over 17,000 of the world’s leading brands. We are a scale-up business with a current team size of c.150 people in London, combining an agile mentality with a proven business model and over a decade of experience. This provides a balance between foundations and structure, and autonomy and pace.

At Lyst we obsess over the customer, providing a search & discovery experience which offers inspiration, fulfilment, and personalisation. We believe that fashion is amazing but shopping for fashion often isn’t, and use our technology, data and creativity to bring more joy, greater choice and fewer fails. Our mission is to help fashion shoppers make better decisions and help fashion partners find better audiences as the category-leading destination for every fashion shopper. Lyst has raised over $160m from leading investors including Accel, Balderton, Molten Ventures, Fidelity International, and LVMH.

At Lyst we highly value the customer experience and have the ability to personalise their product and content experiences through technology. With a whole new suite of digital media products ready to go, we now require an experienced and highly ambitious Brand Partnerships Director to advise our partners how best to promote their projects to our high intent shoppers. You will be working closely with our VP Partnerships in a newly developed business unit (media and editorial) and help drive explosive growth for this unit / tribe. The successful entrepreneur will be the first hire in the US and therefore be responsible for developing and delivering a comprehensive GTM strategy. 

This role is best suited for a dynamic, entrepreneurial and ambitious individual that would thrive in a fast paced, high reward environment. You will be excited about growth and push through comfort zones. You will not only get to work with the biggest brands in the industry, but be able to implement your own on platform ideas benefitting from the suite of talented internal data and product engineers we have at Lyst. No idea is off the table in an age where partners are pushing for digital innovation. 


  • Generate a targeted, holistic country wide business plan to achieve agreed revenue targets based on a qualified set of partners across the US
  • Develop the Lyst GTM strategy based on current partner mix and local market knowledge
  • Lead with a consultative sales approach through active listening, highly skilled questioning and on the spot problem solving
  • Lead the pitch process through to sale with ongoing support from various other business units at Lyst such as design and editorial, ensuring key partner KPI’s are met leading to high conversion ratios 
  • Execute impactful sales presentations to diverse audiences, adapting strategies based on client needs and effectively conveying product knowledge and passion
  • Be highly diligent by accurately utilising our CRM system for pipeline management, partner feedback and cross team information sharing
  • Work alongside a dedicated account / project manager who will ensure accurate delivery of the campaign
  • Identify any challenges faced when selling to partners and reporting back with practical solutions to improve our ability to convert 
  • Monitor the digital media landscape always scouting for opportunities to enhance our partner offering
  • Consistently building a pipeline of work through action and proactivity resulting in regular face to face and video meetings with decision makers
  • Attend industry events representing Lyst and our unique offering

What you will get from us:

  • A rich and rewarding work environment, where you are empowered and entrusted to make your own decisions and manage your own time, and will be supported no matter what your capabilities or experience
  • We’re open and honest, and actively listen to employee feedback to help us in our goal to become an awesome place to work
  • You will have impact, your voice will be heard and your efforts will be rewarded
  • You will have the support you need to progress in your career, no matter what path you decide to pursue


  • Based in the US with ability to regularly travel across states
  • Solid understanding of media partnerships in the US and how they bring incremental value to the partner 
  • Market leading experience in the fashion industry including senior brand direct and / or media agency contacts that can instantly benefit from working with Lyst
  • Proven experience of being able to push towards ambitious revenue goals and possesses the creative thinking to overcome rejection or hurdles
  • Able to demonstrate strong content led case studies showing your ability to sell in ideas to top tier stakeholders 
  • Worked autonomously in the past with proven business development success
  • Able to utilise voice / video technology to their maximum when communicating an opportunity
  • Proven experience of pitching and converting six and seven figure brand partnership opportunities
  • High levels of financial acumen including a clear understanding of account / project profitability
  • Experience in dealing with senior stakeholders and the ability to build strong relationships internally and externally
  • Highly efficient and excited by 'closing the deal' opportunities
  • Self starter that requires minimal supervision
  • An active problem solver with a positive and proactive attitude


  • Time Off: 29 holidays per year, plus bank holidays. Lyst’s holiday year runs from 1 April to 31 March.
  • Competitive Family Leave Package: This includes Enhanced Family Leave for those eligible, paid Time off for Dependents and Support for Fertility Treatment & Loss.
  • Clothing Benefit: We want you to enjoy using the Lyst app and site as much as our customers, so we provide you with a clothing allowance to use on Lyst every year.
  • Private Healthcare: Our healthcare provider is Vitality. Your health is important to us which is why we offer all employees a comprehensive healthcare scheme from the day you start..
  • Training Allowance: We’re big on continuous learning and growth, so all employees are currently entitled to an annual training allowance. This can be used to attend conferences, industry events, training courses and to purchase resources.
  • Pension Scheme: Our pension provider is The People’s Pension. We offer a minimum employee contribution of 5% and 3% employer contribution.
  • Eye Tests and Vouchers: Employees can make a saving on their eye test and glasses through our chosen provider. You’ll receive a free eye test every year and a discount towards glasses.
  • Cycle-to-Work Scheme: Lyst will purchase a bicycle from your chosen retailer, you will then receive a voucher to pick up your bicycle from them.
  • Transport Season Ticket Loan: Employees can apply for an interest free season ticket loan to support your travel to work.
  • Social Events: Frequent company wide social events including Christmas & summer parties, sports days, themed drinks, quizzes, cook alongs, as well as smaller team socials. We also have plenty of interest based groups such as football, running club, book club, culinary and more.

We want to build a world where fashion works for everyone, and we want teams that are just as inclusive. Diversity and inclusion is an integral part of our culture at Lyst. We recognise and celebrate the value and impact diversity brings to our company and are committed to ensuring this is a consistent focus, for which we are held to account. We are committed to treating all applicants fairly and equally, and encourage candidates from all backgrounds to apply for this role. We are happy to talk about flexible working arrangements.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Lyst we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.


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