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Head of Performance Marketing



Posted over 30 days ago...


Join the mission-driven team at Numan as the Head of Performance Marketing and revolutionize health empowerment


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Numan is a pioneering health-tech company founded in 2018, on a mission to empower people to take charge of their health. With over 200 team members globally, Numan combines diagnostics, medication, supplements, digital programs, and medical consultations into one seamless platform, positively impacting the health of numerous UK patients. Our work is rooted in five core values: prioritizing patients, achieving sustainable results swiftly, ensuring quality, succeeding together, and caring deeply. We're supported by top-tier investors and looking for passionate individuals to further our transformative mission.

  • Developing innovative strategies for performance marketing to foster growth.
  • Executing and refining marketing campaigns, with a focus on customer acquisition.
  • Collaborating with Commercial, Growth, Finance, and Brand teams for optimal use of marketing budget.
  • Monitoring and ensuring consistent performance across all marketing channels.
  • Strategizing and leading performance marketing planning.
  • Overseeing market strategy for new products and markets.
  • Mentoring the team and enhancing campaign execution.
  • Advancing a culture of testing and learning within the team.
  • Producing effective marketing creative in collaboration with Brand and Marketing teams.
  • Communicating insights and plans across the business.
  • Streamlining team operations through process improvements.
  • Analyzing data to guide future strategies, including competitor analysis.
  • Proven experience in performance marketing with proficiency in Paid Social, Search, and Video campaigns.
  • Understanding of DTC business metrics like LTV, Churn, and Payback Periods.
  • Ability to analyze data in a warehouse environment and knowledge of SQL or Python.
  • Experience in mentoring and upholding brand values.
  • Expertise in digital platform analytics, tracking, attribution, and experimentation.
  • Track record of managing successful creative processes in Paid Social/Video.
  • Capability to execute strategic vision and independence in task management.
  • Keen interest in advertising trends and growth opportunities.
  • Experience in a regulated business is a plus, as are advanced analytical skills.

About Numan 

Founded in 2018, we’ve already grown to be a 200+ team distributed across the globe united by a singular mission: empowering people to take control of their health.

Numan is transforming health: we’ve built a cutting-edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations. Giving people the tools they need to shake off inertia, seize control of their health, and make the most of it. 

To deliver on our transformative mission, we are guided by our 5 company values: 

• Patients first.

• Deliver sustainable results at speed.

• Own the quality.

• Succeed together.

• Care deeply.

Backed by top-tier investors, Numan is already having a positive impact on hundreds of thousands of patients here in the UK, and we want you to help us deliver this mission!

The role

We are looking for a Head of Performance Marketing to join our Growth & Marketing team and help us take our business to the next level. Reporting into the VP of Growth, we need someone who is both highly inquisitive and creative with their ideas on how to reach new customers. You will play a crucial role in planning, implementing, and optimising our paid advertising campaigns, whilst shaping and mentoring your team.

You’ll be:

  • Developing new and innovative performance marketing strategies that drive growth and expansion, including exploring opportunities to expand our marketing channel mix.
  • Managing planning, executing, reporting and optimising processes across Numan’s marketing channels including Search, Social and Video specifically focussed towards acquisition.
  • Work with the wider Commercial, Growth, Finance and Brand teams to ensure marketing spend is being deployed as efficiently as possible.
  • Monitoring performance against defined targets, ensuring performance remains consistent across multiple channels.
  • Leading the planning process for performance marketing and develop a winning strategy to take Numan’s performance activity to the next level.
  • Working with the existing team and cross-functionally when required to elevate execution of campaigns in existing channels.
  • Leading on Go-To-Market strategy for new products and markets where performance marketing will be the key acquisition lever.
  • Training and developing our existing team, pushing them to improve the execution and performance of their campaigns through day to day operation and implementation of larger projects.
  • Maintaining and building upon the test and learning culture present in the team with a rigorous approach to A/B testing applying rigour around concepts like statistical significance in testing.
  • Working with our established Brand and Marketing team to produce effective creative to drive business results across channels and product categories.
  • Sharing knowledge across the business, ensuring Performance Marketing projects, plans and test results are well understood and used to inform future judgements and plans.
  • Identifying opportunities and implement new processes to ensure the team operates efficiently.
  • Completing ad hoc analysis in excel/google sheets to inform future strategies, investigating competitor activity and collaborating with BI and data teams when required.

We’re looking for someone who has:

  • Demonstrable experience in performance marketing, including experience creating, optimising and improving best in class Paid Social, Search and Video driven campaigns.
  • Worked inside a DTC business and has a strong understanding of underpinning concepts like LTV, Churn, Payback Periods etc.
  • The ability to drill into data at a line by line level, ideally in a data warehouse environment like BigQuery or using Looker ideally with the ability to write SQL or Python.
  • Experience acting as a mentor for your team and advocate for our brand values.
  • The understanding of both technical and analytical elements of all relevant digital platforms in hyper-detail, including tracking, attribution and experimentation features.
  • Run an effective creative production process with demonstrable experience of delivering a winning strategy in Paid Social/Video driven creative.
  • A desire to continue to be hands on in accounts, but also the ability to take a wider strategic view in equal measure
  • Experience delivering lasting solutions balancing risk mitigation, flexibility and business continuity through business cases and proposals supported by data and evidence.
  • Worked in a startup, scale up or brand side before, and is able to work hands on in a flexible and agile manner.
  • An enjoyment of working independently and the ability to get stuff done without close supervision - you take ownership of the vision and can figure out how to execute against it.
  • A curiosity about new trends, advertising products and growth opportunities with a can-do attitude and full of great ideas.

It’s a bonus if you have:

  • Experience operating in a regulated business.
  • A high level of analytical capabilities, as at home completing complex analytics as you are in Google Ads.

Our benefits include..

📈  -  Share options.

🏖  -  25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan). 

🩺  -  Health insurance with Vitality.

🧸  -  Enhanced maternity and parental leave. 

💼  -  Employee assistance programme (access to therapy, financial planning and discounts).

⚖️  -  Generous pension (includes both employee and employer contributions).

💻  -  Flexible working options, including a dog friendly office in Farringdon. 

📚  -  Personal training and development budget via Learnerbly. 

👟  -  Gympass membership, giving you access to over 2,000 locations in the UK. 

☕️  -  Free office snacks including breakfast items, soft drinks, tea and coffee.

🚲  -  Cycle to work scheme.

%   -  Discount to Numan products for your friends and family.

🤲  -  Paid volunteering days. 

📅  -  An additional 2 weeks off once you reach your 5th anniversary with Numan.

Diversity at Numan

At Numan, people are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring.

We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued.

Embracing diversity isn't just our goal; it's our strength, driving us towards a more inclusive future.


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