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Sales & Business Development Co-ordinator

All Out Africa


Posted 2 weeks ago

Join All Out Africa as a Sales & Business Development Coordinator and shape the future of responsible tourism in southern Africa


icon Salary

£7500 - £15000

icon Location

Cape Town / Lobamba / Tofo Beach

icon Expires

Expires at anytime

Organisation summary: All Out Africa is dedicated to providing unique travel experiences that promote responsible tourism in Southern Africa. As a company that prides itself on creating unforgettable journeys, All Out Africa is looking for a dynamic Sales & Business Development Coordinator to join their team. This is an exceptional opportunity for someone passionate about travel, sustainability, and making a tangible impact on the tourism industry.

  • Role Summary:
    • Drive B to C sales and marketing efforts to source and convert leads into sales.
    • Develop B to B sales strategies and cultivate partnerships to expand bookings.
    • Create customized group travel experiences tailored to client needs.
    • Manage and optimize the Adventure Engine booking platform.
    • Implement effective online marketing campaigns and content creation.
  • Role Requirements:
    • Bachelor's degree in a relevant field.
    • Experience in sales, marketing, or customer service within the travel industry.
    • Strong communication skills and relationship-building abilities.
    • Excellent organizational skills and proficiency in digital marketing tools.
    • Passion for responsible travel and knowledge of Southern Africa's travel industry.
  • Application Process Details:
    • Submit CV, cover letter, and 3 professional references to [email removed - click apply for more details].
    • Position based in Eswatini or Cape Town, with potential for flexible workplace arrangements.

Benefits include a competitive salary with incentives, opportunities for career growth, travel perks, a collaborative work environment, and medical insurance contributions.

All Out Africa seeks a dynamic new Sales & Business Development Co-ordinator starting as soon as possible.

Job Description

We seek a dynamic and self-motivated individual to join our team as a Sales & Business Development Coordinator. This role is multifaceted and requires a combination of sales acumen, marketing skills, business development initiative and excellent communication abilities. The ideal candidate will be passionate about travel, responsible tourism, and creating unforgettable experiences for our customers. He/she will also have good experience with and an excellent understanding of volunteer tourism and educational tours in southern Africa.


1. B to C Sales & Marketing:

·        Source potential customers through various channels including online platforms, referrals, alumni and networking.

·        Convert leads into sales by effectively communicating the value proposition of our travel experiences.

·        Manage the entire booking process from initial inquiry to post-trip follow-up, ensuring a seamless and enjoyable experience for customers.

·        Carry out pre-arrival communication with booked travelers, providing necessary information and support to enhance their trip planning experience.

2. B to B Sales Development:

·        Identify and establish partnerships with travel agents and other B2B channels to increase bookings.

·        Develop relationships with new travel agent partners through proactive outreach and personalized communication.

·        Work closely with B2B partners to promote our experiences, provide training and support, and facilitate bookings.

3. Custom Group Business Development:

·        Collaborate with clients to understand their unique preferences, interests, and requirements for custom group travel experiences.

·        Design tailored itineraries that align with the group's objectives, incorporating activities, accommodations, transportation, and other logistical arrangements within All Out Africa’s portfolio.

·        Coordinate with local partners, suppliers, and guides to ensure seamless execution of custom itineraries, including special requests or arrangements.

4. Online Platform Management:

·        Oversee and manage our Adventure Engine booking platform, ensuring accuracy, efficiency, and user-friendliness.

·        Regularly update content, pricing, and availability on the booking platform to reflect current offerings.

·        Monitor platform performance and implement strategies to optimize bookings and revenue.

5. Online Marketing and Advertising:

·        Develop and execute online marketing campaigns to promote our travel experiences across various channels including the website, social media, email newsletters, and paid advertising.

·        Create engaging content, including blog posts, articles, videos, and social media posts, to attract and engage potential customers.

·        Analyze performance metrics and adjust marketing strategies as needed to maximize ROI and reach target audiences effectively.


·        Bachelor's degree in Marketing, Business Administration, Hospitality Management, or related field.

·        Proven experience in sales, marketing, or customer service within the travel industry, preferably in volunteer tourism and educational tours.

·        Strong communication and interpersonal skills with the ability to build rapport and foster relationships with customers and partners.

·        Excellent organizational and time management abilities, with the capacity to prioritize tasks and meet deadlines in a fast-paced environment.

·        Proficiency in using online booking platforms, CRM systems, and digital marketing tools.

·        A passion for responsible travel and sustainability initiatives.

·        Knowledge of southern Africa's travel destinations, attractions, and tourism industry trends is desirable.

·        Experience of selling, attractions, and tourism industry trends is desirable.


·        Competitive salary with performance-based incentives.

·        Opportunities for professional development and career growth within a dynamic and growing company.

·        Travel perks including discounted or complimentary trips to our destinations.

·        A supportive and collaborative work environment with a focus on employee well-being and work-life balance.

·        A shared contribution towards medical insurance cover.

To Apply:

If you are enthusiastic about travel, sales, and making a positive impact through responsible tourism, we encourage you to apply for this exciting opportunity to join our team at All Out Africa. Our preference is for this position to be based at either our Eswatini or Cape Town office in southern Africa, however we will consider the possibility of this being a flexible workplace position.

Please submit your CV and a cover letter outlining your qualifications and interest in the position together with 3 professional references by 20th May 2024 by clicking Apply. We look forward to hearing from you!


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