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Join Coursera's mission to revolutionize global education as the Marketing Lead for Coursera for Business in India
Overview
Salary
No salary declared 😔
Location
India
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Expires
Expires at anytime
Organisation summary: Coursera, co-founded by Stanford professors and B Corp certified since 2021, is a premier online learning platform with 148 million learners worldwide. Partnering with top universities and industry leaders, Coursera offers a vast range of learning opportunities to upskill in areas like data science and business. Embrace the opportunity to be part of a diverse team dedicated to making high-quality education accessible to all.
Role Summary:Develop and lead marketing strategies aligned with business goals in collaboration with various marketing and PR teams.Drive business growth by building brand awareness and generating marketing leads through diverse channels.Create and execute in-person and online events and digital campaigns, measuring their effectiveness.Collaborate with sales teams to optimize lead follow-up and develop account based marketing strategies.
Role Requirements:7+ years of Enterprise SaaS marketing experience, ideally with field marketing expertise.Proven ability to plan and execute multi-channel marketing initiatives.Experience with marketing automation software, preferably Marketo.Proficiency in Salesforce.com for reporting and dashboard creation.Strong communication skills and executive engagement abilities.Preferred: Cross-functional work experience and a self-starter attitude in a start-up environment.
Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 148 million registered learners as of March 31, 2024.
Coursera partners with over 325 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a B Corp in February 2021.
Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We're seeking talented individuals who share our passion and drive to revolutionize the way the world learns.
We at Coursera are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. As a remote-first company, our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates.
Job Overview:
Coursera’s Enterprise Marketing team connects businesses, universities and governments with our world-class learning products, content and solutions. Enterprise Marketers play an important role in accelerating the growth and market share of the Enterprise Business globally with innovative marketing programs to attract, retain, and expand relationships across all segments.
As the marketing lead for Coursera for Business in India, you will play an integral role as a member of the regional marketing team to drive business growth for Coursera for Business building brand awareness and generating marketing leads via multiple marketing channels. To be successful in this role, you will need to have strong organizational and project management skills, a data-driven approach, a keen eye for detail, and the ability to confidently design and execute in-person and online events and digital campaigns
The ideal candidate will be creative, data-driven, have B2B SaaS marketing experience, and collaborate effectively with cross functional stakeholders. If you are excited by the fast pace of building a global business that is having an impact on the world, we’d love to hear from you!
Responsibilities:
- Develop, own and activate regional and vertical marketing strategy and plan aligned to business goals in partnership with demand marketing; digital marketing; customer marketing; product marketing; and PR/Comms teams
- Achieve targets for quarterly marketing qualified leads and sales accepted opportunities and lead initiatives to optimize the performance of the marketing/sales funnel
- Build, execute, measure and optimize integrated marketing campaigns to drive engagement with decision maker-level prospects via conferences, workshops, offline and online events, web properties, email marketing and content marketing
- Work closely with sales development leaders to optimize follow-up of inbound leads and support outbound marketing campaigns with compelling messaging and offers
- Work closely with the account management team to develop account based marketing strategies for expanding revenue from existing customers.
Basic Qualifications:
- 7+ years Enterprise SaaS marketing experience in a fast-growth environment ideally with a focus on field marketing
- Demonstrable track record of planning and executing multi-channel initiatives including events, webinars, email, and digital campaigns.
- Demonstrated history building programs and workflows in marketing automation software Marketo experience preferred.
- Experience with Salesforce.com building reports and dashboards
- Strong verbal and written communication skills
- Executive presence and engagement skills
Preferred Qualifications:
- Proven experience across key marketing disciplines, including demand generation, brand and content, enablement, events, ABM and marketing technology.
- Ability to work cross-functionally with people across the company to gather the necessary information to execute campaigns and programs
- Exceptional organisational skills and great attention to detail
- Self-starter, ability to thrive in a fast-paced, start-up environment
If this opportunity interests you, you might like these courses on Coursera:
- Storytelling and Influencing: Communicate with Impact
- Leadership through Marketing
- Strategic Innovation: Managing Innovation Initiatives
- Marketing in a Digital World
- Artificial Intelligence in Marketing
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