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Join Flo as a CRM / Growth Marketing Lead and Propel Our Health and Fitness App to New Heights
Overview
Salary
No salary declared 😔
Location
London, England, United Kingdom,
Expires
Expires at anytime
Organisation summary: Flo stands out as a leading app in the health and fitness landscape, committed to enhancing the well-being of its users through innovative strategies in activation, retention, and winback. As a company at the forefront of personal health management, Flo offers an exhilarating opportunity for professionals to contribute to a mission that makes a real difference in people's lives.
- Lead a talented team of growth managers to scale Flo's subscription growth strategies.
- Collaborate with experts across functions to refine CRM and personalization efforts.
- Drive customer engagement and long-term value by optimizing subscription lifecycle programs.
- Proven experience leading Growth Marketing Managers in a B2C environment.
- Expertise in lifecycle monetisation strategies, including activation and retention.
- Strong background in A/B testing, data analysis, and subscription-based models.
- Experience with CRM, personalization tools, and cross-functional collaboration.
As the CRM / Growth Marketing Lead at Flo, you'll guide our subscription growth initiatives by overseeing a dedicated team of two experienced growth managers. Your strategic approach will help refine Flo's activation, retention, and winback strategies to ensure a consistent and rewarding experience for our subscribers.
Working closely with analysts, designers, researchers, and engineers, you'll identify opportunities to enhance our CRM and personalisation tools, improving customer engagement and long-term value. This role plays a key part in supporting Flo's growth and reinforcing its position as a leading health and fitness app.
Your Experience
Must have:
- Experience managing a team of Growth Marketing Managers executing lifecycle monetisation projects;
- Experience working in a B2C environment;
- Proven experience developing and implementing comprehensive lifecycle monetisation programmes, encompassing subscription activation, winback, and retention as well as seasonal sales strategies;
- Expertise with price /discounts optimisation;
- Proven experience in the subscription-based business model with a result-oriented mindset;
- Expert with in-app, mobile and email channels;
- Strong expertise in conducting A/B testing and validating assumptions to optimise marketing strategies;
- Experience working cross-functionally;
- Strong analytical and problem-solving skills, with the ability to gather and interpret data, generate insights, and make data-driven decisions;
- Comfortable working in a fast-paced, dynamic environment with evolving priorities and competing demands.
Nice to have:
- Experience with user scoring and conversion and retention propensity models;
- Experience with developing internal CRM and personalisation tools and automation
What you'll be doing
You'll be responsible for:
- Developing and implementing data-driven marketing strategies to drive revenue growth for our subscription-based products/services across in-app, mobile, and email channels;
- Leading and managing a team of 2-3 growth marketers, overseeing both automated and on-off marketing initiatives;
- Identifying audience segments based on demographics, behaviour, and preferences to target with personalised communications;
- Continuously analysing and optimising the customer journey, focusing on improving conversion rates at each funnel stage;
- Employing A/B testing and other conversion rate optimisation techniques to drive incremental improvements.
- Utilising analytics tools and platforms to monitor, measure, and report on KPIs related to customer acquisition, conversion, retention, and revenue;
- Delivering actionable insights and recommendations derived from data analysis;
- Collaborating in developing requirements to enhance the capabilities of Flo's CRM and personalisation engine, supporting the team's marketing initiatives.
#LI-JC1 #LI-Hybrid
