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CRM Lead

Flo health


Posted over 30 days ago...

Join Flo as a CRM / Growth Marketing Lead and Propel Our Health and Fitness App to New Heights


icon Salary

No salary declared 😔

icon Location

London, England, United Kingdom,

icon Expires

Expires at anytime

Organisation summary: Flo stands out as a leading app in the health and fitness landscape, committed to enhancing the well-being of its users through innovative strategies in activation, retention, and winback. As a company at the forefront of personal health management, Flo offers an exhilarating opportunity for professionals to contribute to a mission that makes a real difference in people's lives.

  • Lead a talented team of growth managers to scale Flo's subscription growth strategies.
  • Collaborate with experts across functions to refine CRM and personalization efforts.
  • Drive customer engagement and long-term value by optimizing subscription lifecycle programs.
  • Proven experience leading Growth Marketing Managers in a B2C environment.
  • Expertise in lifecycle monetisation strategies, including activation and retention.
  • Strong background in A/B testing, data analysis, and subscription-based models.
  • Experience with CRM, personalization tools, and cross-functional collaboration.

As the CRM / Growth Marketing Lead at Flo, you'll guide our subscription growth initiatives by overseeing a dedicated team of two experienced growth managers. Your strategic approach will help refine Flo's activation, retention, and winback strategies to ensure a consistent and rewarding experience for our subscribers.

Working closely with analysts, designers, researchers, and engineers, you'll identify opportunities to enhance our CRM and personalisation tools, improving customer engagement and long-term value. This role plays a key part in supporting Flo's growth and reinforcing its position as a leading health and fitness app.

Your Experience

Must have:

  • Experience managing a team of Growth Marketing Managers executing lifecycle monetisation projects;
  • Experience working in a B2C environment; 
  • Proven experience developing and implementing comprehensive lifecycle monetisation programmes, encompassing subscription activation, winback, and retention as well as seasonal sales strategies;
  • Expertise with price /discounts optimisation;
  • Proven experience in the subscription-based business model with a result-oriented mindset;
  • Expert with in-app, mobile and email channels;
  • Strong expertise in conducting A/B testing and validating assumptions to optimise marketing strategies;
  • Experience working cross-functionally;
  • Strong analytical and problem-solving skills, with the ability to gather and interpret data, generate insights, and make data-driven decisions;
  • Comfortable working in a fast-paced, dynamic environment with evolving priorities and competing demands.

Nice to have:

  • Experience with user scoring and conversion and retention propensity models;
  • Experience with developing internal CRM and personalisation tools and automation

What you'll be doing

You'll be responsible for:

  • Developing and implementing data-driven marketing strategies to drive revenue growth for our subscription-based products/services across in-app, mobile, and email channels;
  • Leading and managing a team of 2-3 growth marketers, overseeing both automated and on-off marketing initiatives;
  • Identifying audience segments based on demographics, behaviour, and preferences to target with personalised communications;
  • Continuously analysing and optimising the customer journey, focusing on improving conversion rates at each funnel stage; 
  • Employing A/B testing and other conversion rate optimisation techniques to drive incremental improvements.
  • Utilising analytics tools and platforms to monitor, measure, and report on KPIs related to customer acquisition, conversion, retention, and revenue;
  • Delivering actionable insights and recommendations derived from data analysis;
  • Collaborating in developing requirements to enhance the capabilities of Flo's CRM and personalisation engine, supporting the team's marketing initiatives.

#LI-JC1 #LI-Hybrid


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