Senior Partnership Marketing Manager FTC

*this role is open to remote working within the UK. Successful candidates will be required to travel to their closest UNiDAYS campus (London or Nottingham) on occasion.

The role in a nutshell

As the Senior Manager, Partnership Marketing at UNiDAYS, you will drive the development and execution of our Brand Partnership activations.  You will manage our relationships with external agencies to develop strategic initiatives and sponsorship opportunities for our partners, developed with focus on passion points of students.  Internally, you will work closely with cross-functional teams across commercial, marketing, and product to ensure these projects are sellable for partners and delivered effectively through our owned-channels.

Day to day responsibilities 

Strategy Development and Planning

• Work with internal and external stakeholders to develop the partner marketing strategic initiatives for sponsorship in alignment with UNiDAYS' overall Retail Marketplace vision.
• Leverage our Insights team to understand the needs and preferences of our audience to build and facilitate the selling of partner marketing initiatives approaches effectively.
• Collaborate with commercial teams and Retail Leadership to set clear goals, metrics, and budgets.
• Develop comprehensive partner & passion point strategies that align with and build upon  UNiDAYS' brand identity and marketplace vision.

Campaign Creation and Execution

• Work with Commercial, Brand Partnership, and Agency teams to develop sellable initiatives to our new and prospective partners that bring UNiDAYS closer to students’ passion points.
• Work with agencies, internal D&I and marketing teams to collate insights about our members and impactful partner-led campaigns & activations across multiple channels (and multiple markets) to drive awareness, consideration, acquisition and partner engagement.
• Develop briefs for external agencies to inform their concepting for passion point strategies and activation concepts
• Work with internal marketing to maximise integration and execution of partner campaigns with our overall Calendar and UNiDAYS Marketing campaigns
• Project manage flagship activations through digital/physical production and delivery by internal teams and external partners

Analytics and Reporting

• Utilise research, tools and analytics platforms to track key metrics on both brand metrics and campaign performance and how these metrics support our strategy.
• Work with Agencies, D&I, Marketing, and Commercial Strategy Lead to generate reporting on completed activations and campaigns to support internal and partner-facing presentations.

What we need from you

• Proven track record of developing and executing successful digital/physical marketing activations.
• Deep working understanding of brand marketing and brand activation landscape across multiple consumer categories.
• Proven experience as a B2C marketing leader, with exposure to the demands of working within a fast paced, entrepreneurial environment and managing cross-functional teams.
• Extensive experience working with brands, creative agencies, and consumer-facing marketing channels
• Fluency in English is required.

Perks

We've accomplished a lot since we started in 2011, but in many ways, this is just the beginning. This is the chance for you to get in on ground zero. An opportunity to make a difference within the business with global reach. We are the world’s largest Student Affinity Network, with over 22 million verified members in 115 markets including the US, UK, Germany, India, Canada and Australia. We work with 800 of the world’s biggest brands globally, taking their products and services into the hearts and minds of tomorrow’s professionals, delivering engagement, building affinity and sales. You’ll also be working for a Great Place to Work CertifiedTM company who have been recognised on the UK’s Best WorkplacesTM for Wellbeing and UK's Best Workplaces for Women 2022 list. To find out more about our workplace initiatives, see our UK exclusive case study with Great Place to Work and be sure to visit our profile for more information.

We offer a fast paced, fun & social working environment where you can truly make an impact. We believe that work should enhance and complement your life which is why we leave it up to you to decide where you work. You can choose to work from your assigned campus (either Nottingham or London) or from home, whatever works best for your individual needs. Your manager may request you attend team meet ups at your campus but other than that it is up to you! We work hard at UNiDAYS, but we also believe in fair compensation for hard work. That's why we're pleased to offer all employees full access to our comprehensive benefits package.

Our perks include:

• 25 days holiday per year increasing with length of service, plus flexible bank holidays
• Competitive salaries
• 4pm finishes every Friday
• Company bonus scheme
• Company pension scheme
• Private health insurance (Vitality)
• Income protection policy
• Life assurance policy
• Employee Assistance Program
• Enhanced parental leave pay
• Core hours with flexibility around how/when you manage your time
• Regular team building activities
• The latest tech and hardware will be supplied from day one
• Good Vibes Program: we know we’ve all had to adapt to new ways of working and UNiDAYS has always taken pride in the community we’ve created in the office but we’re just as committed to creating an innovative approach to fostering connections and improving engagement outside of the office! We want to boost your remote working experience so think virtual parties, pottery classes, wellness classes and guest speakers just to name a few!
• Support for home working for all new team members. We will help assess your home set up and you can expense £150 towards any additional furniture you may need to be safe and comfortable when working from home

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status or disability status.