Customer Value Strategy Manager

Are you a strategic, value management pro? Data-focused with the ability to influence stakeholders? Passionate about growing and evolving Virgin Red’s customer base?

We’re searching for a Customer Value Strategy Manager, to champion and enable growth in customer value through creating, evolving, and embedding customer segmentation within the business.

Our Virgin Family

Join the Virgin Group – a diverse collective driving change, enhancing customer experience, and having a blast. We're daring, disrupting industries from finance to space, united as part of the Virgin Family.

Virgin Red rewards customers who live the Virgin lifestyle. Earn Virgin Points across our vast partner network, unlocking everyday rewards and exclusive experiences. As the Virgin network hub, we foster deeper customer understanding, opening doors for partners. Bold, distinctive, customer-centric – that's Virgin Red.

Tell me more

• Steer the thinking and evolution for value management, influencing and supporting on test and learn activity across the business.
• Develop and refine customer segmentation framework and personas with Insights, Data Science and Analytics teams, to enable targeted marketing strategies, product development, and personalised customer experiences.
• Be the subject matter expert on our existing customers and value management, educating and influencing stakeholders across the business, ensuring it’s integrated into business decisions and operational processes.
• Identify opportunities and help shape initiatives that drive customer value, leveraging insights to propose actionable strategies across marketing, product, and commercial teams.
• Identify new opportunities across the market to evolve customer value management practices for Virgin Red.

What you’ll need

• Experience in strategic customer relationship management (CRM) and/or value optimisation roles.
• Experience in data-focused commercial and/or marketing roles.
• Strong analytical skills with experience in data analysis tools and methodologies. Proficiency in measuring and interpreting customer data to drive business decisions.
• Strategic thinker with the ability to create visions and translate insights into actionable business strategies.
• Excellent understanding of CRM, and the possibilities and limitations of personalisation technology and strategies.
• The ability to create simple structured content to influence all levels and align teams.
• The ability to build relationships, collaborate and galvanise teams to deliver the vision.

The extra details

Role type: Permanent

Location: London hub & your home space

Working hours: Full time - We embrace flexible working. Let us know what hours empower you to be at your best both professionally and personally, we’ll try to find a perfect match for you and us.

Benefits: Dive into a fast-paced, evolving workspace, where your hard work and dedication is rewarded. Fancy unlimited holidays and weekly yoga? That's the Virgin way. We champion inclusion, wellbeing, and purposeful points strategies. Further benefits include flexible working, healthcare, dental schemes, pension contributions and an employee rewards scheme.

Closing date: 22 May 2024

Some of the attributes that define a Virgin person just can’t be quantified in words. We pride ourselves on welcoming people from all walks of life, with all sorts of skill sets. Most recently, we successfully campaigned to add ‘Dyslexic Thinking’ as a skill on LinkedIn. Any uniqueness is a strength and will be considered an asset to our workforce. If there is something you would like us to consider, to tailor the hiring process to the way you work best, please don’t hesitate to let us know. 

Excited to make each day rewarding? We'd love to learn more about you!