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Growth UX Writer - Commercial

Flo health


Posted over 30 days ago...

Join Flo's mission to enhance health tech and craft user-focused content for our 65 million users during a period of rapid growth


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No salary declared 😔

icon Location

London, England, United Kingdom,

icon Expires

Expires at anytime

Organisation summary: Flo, a leader in the health technology space, has achieved a remarkable milestone with 65 million monthly active users. The company is experiencing an extraordinary growth phase, expanding its user base and enhancing its product offerings. Flo is dedicated to developing user-centric solutions that contribute to health and well-being, making it an exciting time for new talent to contribute to a company that's making a real difference.

Role Summary:

  • Manage and innovate content design to promote user growth and product engagement.
  • Develop clear, engaging content for various digital touchpoints, including features and error messages.
  • Collaborate with cross-functional teams to create content that drives subscriptions to Flo Premium.
  • Partake in prototyping, designing end-to-end experiences, and creating compelling microcopy.

Role Requirements:

  • Expertise in Content Design with a sharp eye for detail.
  • Passion for conducting impactful, content-first experiments.
  • Ability to manage multiple projects in a dynamic environment.
  • Experience in co-designing with product designers using collaborative tools.
  • Exceptional communication skills with the ability to influence and advocate for Content Design.
  • A portfolio that showcases your impact on previous projects.
  • Interest in growth, revenue, and health technology.
  • Preferred experience with mobile apps, health-related content, marketing copy, and web design.

This is an exciting time to join Flo - we’ve just reached an incredible milestone of 65 million monthly active users, growing by over 5 million in Q1 alone! If you love designing user-centric content that promotes growth, we want to hear from you! 

It’s an exciting period of growth for the company. That’s why we need someone who sees the product through our users’ eyes, manages business needs, and will champion the importance of Content Design as an essential part of a product team. Someone who can bring creativity and clarity to every touchpoint and can turn complex concepts into something simple, human, and engaging. 

We're looking for an exceptional Content Designer with an interest in health technology that solves real-world user problems. You can flex between prototyping new products, designing end-to-end experiences and creating compelling microcopy such as feature overviews, error messages and pushes. 

Alongside your place on our market-leading content design team you’d be working within Flo’s Commercial (Monetisation) stream creating engaging content that is both user friendly and inspires action. Your job? Explaining the value of Flo through clear, concise and compelling content that activates our users to subscribe to Flo Premium. Essentially, your content should make taking out or renewing a Flo subscription a no-brainer for people everywhere.

You’d be working closely with Product Designers, Product Managers, User Researchers, Analysts, as well as our Legal and Medical teams - so passion for collaboration is key. 

We need someone who is able to hit the ground running and is excited to get stuck in on some exciting upcoming projects. If this sounds like you, we can’t wait to hear from you.

Your Experience

Must have:

  • Content Design expertise and attention to detail
  • A love for small, impactful, content-first experiments ​​
  • Ability to work on various projects in a high pace environment
  • Experience co-designing with product designers in collaborative tools
  • Brilliant communication skills – with the ability to influence others and advocate for Content Design at all levels — from product designers to product managers to senior stakeholders
  • A portfolio that demonstrates impact
  • Because you’ll be part of the Commercial stream, an interest in growth and revenue is essential

Nice to have:

  • Experience working on mobile apps and with a complicated subject like health is preferred
  • Experience working with engaging marketing copy is preferred 
  • Experience designing for web would be a plus

What you'll be doing

You'll be responsible for:

  • Create clear, concise, and compelling content for new features, widgets, paywalls and more
  • Collaborate with Product Designers, Researcher, Analysts and Product Managers to define new experiences across our website
  • Come up with fresh ideas to improve existing user experiences and bring in new revenue streams
  • Advocate for Content Design both on your team and in the wider community.
  • Proactively seek areas for improvement, working with all content disciplines and across other product streams to find solutions
  • Work closely with Localisation to ensure messaging and tone of voice is kept consistent and makes sense across different markets
  • Evangelise for human-centred design, readability, accessibility and creativity.
  • Help other Content Designers develop their skills, by sharing best practice, collaboration, and training



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