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Join the fight for mental health with Mind Cymru as a Senior Media and PR Officer and make a real difference in media representation and public perception.
Overview
Salary £39572 - £45112
Location Mind Cymru Hybrid (Cardiff)
Expires Expires at anytime
Mind Cymru, part of the renowned mental health charity Mind, is on a mission to support and respect everyone facing mental health challenges. With ambitious goals for the coming years, the organization is poised for impactful initiatives, making it a critical and exciting time for new talent to come aboard.
Role Summary:
- Develop and execute media strategies in alignment with Mind's overall mission in Wales.
- Secure consistent media coverage and maintain relationships with Welsh and English language journalists.
- Enhance Mind Cymru's presence and support the local Mind network through effective public relations.
- Manage media inquiries, craft press releases, and engage with celebrities for campaign support.
- Organize photo opportunities, filming, and digital content to bolster policy advocacy and organization profiling.
- Offer media support to local Minds and shops, and manage reputational risks.
Role Requirements:
- Integral part of the Mind Cymru directorate, reporting to the Head of Communications, Marketing and Media (Wales).
- Collaborate with the Mind Media and PR team and the Head of News.
- Expertise in media strategy, including press releases, celebrity engagement, and digital content development.
- Ability to handle news desk inquiries and support local Mind networks in media matters.
Benefits include flexible working, wellbeing support, generous leave, family-friendly policies, and opportunities for training and development. Mind is dedicated to equal opportunities and welcomes diverse candidates.
About the team We have big goals over the next few years. We're going to be fighting for mental health in a way we never have before. Together we'll be working to make sure everyone experiencing a mental health problem gets the support and respect they deserve.
The role The purpose of this job is to contribute to the delivery of Mind's media strategy in Wales. This includes securing target levels of media coverage and building and maintaining contacts with Welsh and English language journalists across national, local and trade media in Wales. Raising Mind Cymru's profile, promoting the work of Mind and the local Mind network in Wales and improving media portrayals and public perceptions of mental health issues.
Job requirements As Senior Media and PR Officer (Wales) you will be a part of the Mind Cymru directorate and report to the Head of Communications, Marketing and Media (Wales). You will also work closely with the Mind Media and PR team, in particular the Head of News, in Mind's Social Change directorate. You will devise and implement media strategies including press releases, celebrity engagement, photo and filming opportunities and digital content for organisational campaigning, policy and profile-raising priorities in Wales. You will also handle reactive enquires on the news desk, provide media support to our network of local Minds and shops and provide support with reputational risk issues.
Benefits Flexible working, Wellbeing support, Holiday and leave, Family friendly policies, Training and development, Financial security.
Applications details Please refer to the Job Description while completing your application as candidates will be shortlisted based on how closely they match the criteria in the personal specification.
Mind is committed to equality of opportunity for all staff, and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
