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Sales Development Representative



Posted over 30 days ago...

Join the revolution in healthcare staffing with Florence's dynamic Sales team in Canada


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No salary declared 😔

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Toronto Canada

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Expires at anytime

Organisation summary: Florence is reshaping healthcare staffing with its innovative app that connects nurses to flexible work opportunities and helps facilities overcome staffing challenges. With a strong presence in the UK and expansion into France and Canada, Florence is a fast-growing technology start-up on a mission to close the health human resourcing gap. By becoming part of the foundational Florence Canada team, you'll contribute to a high-impact project at the forefront of healthcare and technology.

  • Prospecting and Lead Generation - Generate fresh leads through cold calling, cold emailing and social outreach.
  • Sales Execution - Own the full sales cycle, from lead generation to closing deals.
  • Team Collaboration - Learn our product offerings and sales strategies to ensure successful outcomes.
  • CRM Management - Use Hubspot to manage sales pipeline and adapt to our workflow.
  • Relationship Building - Develop relationships with decision-makers and guide them through the sales process.
  • Voice of Partners - Act as a liaison between partners and our internal teams, proposing product updates and prioritizing partner success.
  • Proven sales experience, healthcare sector preferred.
  • Exceptional communication and emotional intelligence.
  • Organized, detail-oriented, and passionate about healthcare and technology.
  • Experience with Hubspot CRM is a plus.
  • Team player with a sense of accountability.

Benefits include paid vacation, competitive benefits package, professional growth opportunities, and a hybrid work environment in downtown Toronto.

Learn more about Florence and apply to be part of our mission-driven team at Florence's About Us.

Florence is a global technology start-up founded with an ambition to tackle the health human resourcing gap. The Florence app empowers nurses to find flexible, fair and transparent work options, and enables healthcare facilities to sustainably address staffing shortages.

With over 90,000 healthcare professionals and 4,000 facilities using Florence in the United Kingdom, we’ve expanded to France and Canada. This is a unique opportunity to join the early Florence Canada team, working in support of a high-growth start-up mandate. 

Florence technology powers an innovative marketplace between healthcare organizations and professionals. We’re looking to supercharge our Sales team to unlock a wide and varied network of organizations as one side of the marketplace. 

About the Role

Critical to success in this role is a challenger mindset and entrepreneurial, self-starter spirit — the ability to work with what you have, identify new angles, and unlock learnings from wins and losses to help chart a new path. You must be resilient and collaborative, and thrive in a fast-paced environment.

You will have a proven track record in sales, ideally within healthcare, however the real key is having the right attitude and willingness to learn. Above all else, you are a team player.

At Florence, you'll have the opportunity to make a significant impact on the healthcare industry while contributing to a dynamic and fast-growing organization. Join us as we revolutionize healthcare staffing with technology!

Find out more about us at

  • Prospecting and Lead Generation: Generate fresh leads through cold calling, cold emailing and social outreach. 
  • Sales Execution: Sell our revolutionary solutions to healthcare organizations in alignment with our sales strategy. You'll own the full sales cycle – from lead generation to facilitating demos to closing deals.
  • Team Collaboration: Work closely with our team, familiarize yourself with our product offerings, and understand the distinct benefits we provide to ensure effective communication and sales strategies.
  • CRM Management: Utilize our CRM, Hubspot, to manage your sales pipeline. Even if you've used other major CRM solutions before, we value your ability to adapt and streamline your workflow.
  • Relationship Building: Nurture and strengthen relationships with decision-makers at prospective clients, guiding them through the sales funnel with an empathetic and consultative approach.
  • Voice of Partners: Serve as the crucial link between our partners and internal teams. Collaborate with the product and marketing teams to secure resources and prioritize partner success. You will be empowered to propose product updates and features to enhance their utility and effectively engage users with Florence's unique value


  • Proven experience and a track record in a sales role, ideally within healthcare 
  • Exceptional communication skills — personable, confident, emotionally intelligent; ability to articulate key messages thoughtfully in both a verbal and written setting
  • Strong organizational skills and attention to detail
  • Passion for the healthcare industry and technology
  • Experience with Hubspot CRM considered an asset
  • A team player that welcomes accountability


  • Paid Vacation of 3 weeks 
  • Competitive benefit package
  • Professional Growth and Development opportunities
  • Work for a fast-growing start-up tackling one of the most pressing global challenges in healthcare 
  • Join a high-performing, mission-driven team
  • A chance to be part of the foundational sales team at Florence Canada
  • A hybrid work environment in Toronto’s stylish new East Room location, downtown Toronto

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