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Marketing Lead - Paternity cover

Vivobarefoot

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Posted 2 weeks ago

Join Vivobarefoot, a pioneer in footwear and health, to make bold strides for well-being and the environment as a Marketing Lead.

Overview

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No salary declared 😔

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Bristol, UK - Hybrid

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Expires at anytime

Organisation Summary

Vivobarefoot blends the world of footwear with health and well-being. Committed to combating sedentary and polluting lifestyles, this brand is a unique opportunity to merge a passion for wellness, natural movement, and environmental regeneration with a career.

Role Summary

  • Leading the formulation and implementation of multi-seasonal strategic marketing plans for the active category.
  • Co-leading campaigns with a successful blend of creative storytelling and commercial execution.
  • Directing category-specific content strategy across various channels, such as Paid Media, CRM, and Web.

Role Requirements

  • Proven experience as a Marketing Manager with a preference for those with a background in eCommerce or product-centric companies.
  • Strong digital skills and fluidity in creating and optimizing content for performance marketing channels.
  • Ability to lead cross-functional planning with strong data interpretation skills for strategy formulation.
  • A passion for training, natural movement, an active lifestyle, and alignment with regenerative values.

Application Process Details

  • No specific application process is mentioned. However, a connection to the company's regenerative values, an active lifestyle, and strategic thinking are sought-after traits.

Vivobarefoot is on a mission to change the toxic, sedentary lifestyles that are harming humans and the planet. As a company that combines footwear with health and wellbeing, we are seeking a Marketing Lead to join us on a 7-month paternity cover contract starting in March 2026.

The role: As a Marketing Lead, you will be responsible for developing and implementing strategic marketing plans for our active category across four seasons. You will drive the campaign direction, ensuring that our narratives are bold, distinctive, and aligned with Vivobarefoot's brand essence. Your role will involve co-leading campaigns, balancing creative storytelling with commercial performance, and maintaining detailed project plans. You will also lead the active category content strategy across various channels including Paid Media, CRM, and Web.

Job requirements: The ideal candidate will have proven experience as a Marketing Manager, preferably within eCommerce or product-led brands. A strong digital background is essential, with hands-on experience creating and optimizing content for performance marketing channels. You should be comfortable leading cross-functional planning and have a track record of interpreting data to inform strategy. Experience with Monday.com or equivalent project management tools is a bonus. Additionally, a passion for training, natural movement, and an active lifestyle is crucial, along with a genuine connection to our regenerative values.

Benefits: While specific benefits are not detailed, the role offers the opportunity to work in a hybrid setting, requiring presence at our Nature HQ in Wrington, near Bristol, approximately twice a week.

This position is not just a job but a chance to be part of a movement that values health, wellbeing, and environmental regeneration. If you are strategically minded, culturally switched-on, and inspired to make a difference, we would love to hear from you.

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