Social Media Senior Associate

Who we are: At SafeBoda we believe that everyone in African cities should have access to affordable services at a click of a button. Our platform is carefully designed to meet the needs of African consumers as a one-stop shop for transportation, payments, and on-demand services. While motorcycle taxis serve as the lifeblood of many cities in Africa, they are extremely unsafe and disorganised. Our safe, convenient transportation platform provides for Africa's booming young population as well as creates community and stability for our rider fleet. Our payments and on-demand services empower our users to transfer money, pay bills, and deliver packages instantly from the comfort of their homes. Operational in Kenya and Uganda, we are a venture-funded Series B company that is already having a huge impact on millions of people in Africa. Our backers include Google, Unbound, GoVentures (GoJek's VC), AllianzX, Yamaha, and Beenext, among others. We have a passionate and highly engaged team of superstars based in East Africa. Together, we aim to revolutionise transport and payments delivery in Africa's cities.

The role: The Social Media associate will lead our digital engagement initiatives for SafeBoda in Kenya. Your key responsibilities will focus on developing and executing digital and social media strategies that drive top-of-mind awareness and engagement for SafeBoda and SafeCar in Kenya. You will achieve this through collaboration with the marketing team and other stakeholders.

Job requirements: Bachelor's degree in Marketing, Business, or a related course. Minimum of 2 years of demonstrated experience in digital marketing, social media marketing/management, or content management. Strong copywriting and creative content creation skills. Demonstrable experience strategizing, planning, and executing social media campaigns. Digital media buying knowledge/experience is a plus. Demonstrable experience working on projects across Kenya. Proficiency in using social media management tools like Hootsuite, Buffer, or Sprout Social to schedule posts, monitor engagement, and analyze performance metrics. Ability to use analytics tools such as Google Analytics, Facebook Insights, or Twitter Analytics to track and analyze social media performance, and generate reports for management. Stay updated on the latest social media trends, algorithm changes, and industry best practices to ensure the ride-hailing firm remains competitive. Proficiency in managing customer service inquiries and feedback through social media channels, ensuring timely and appropriate responses.

Benefits: Competitive salary, Health insurance, Free tasty lunch every day for all staff at the SafeBoda academy, Paid annual leave, A supportive team environment with mentorship from SafeBoda leadership, Be a critical part of a team at the pinnacle of tech entrepreneurship in Africa.