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Senior Content Editor

Flo health


Posted over 30 days ago...


Join the Flo team as a Senior Content Editor and shape the future of women's health digital content


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No salary declared 😔

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London, England, United Kingdom,

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Expires at anytime

Organization Summary

Join our innovative Flo for Partners team, where user needs drive our content creation. As a leading digital platform, we focus on delivering impactful and engaging content for women's health. Our multidisciplinary team of content creators, designers, and medical professionals collaborate to enhance the daily experiences of our users, making real differences in their lives.

Role Summary

  • Create compelling, release-ready content that aligns with user needs and passes editorial, medical, and legal checks.
  • Generate fresh content ideas and formats, underpinned by data insights.
  • Analyze content performance, make improvements, and share findings with the team.
  • Lead ideation sessions, workshops, and participate in team meetings to foster skill sharing.
  • Build a network of skilled freelance creators aligned with Flo's mission.

Role Requirements

  • Proven track record of producing engaging, scalable content with examples of viral short-form/social media content.
  • Ability to distill complex medical information into accessible content and spot inaccuracies.
  • Strong grasp of content analytics and data-informed decision-making.
  • Experience with project management and end-to-end content project execution.
  • Adaptability to work on diverse tasks or dedicated projects with a flexible approach.
  • Excellent collaboration skills, working closely with various disciplines.
  • Continuous growth mindset with a willingness to learn and improve.
  • Proactivity in assuming additional responsibilities and improving content or processes.
  • Additional qualifications include interpretation of health information, familiarity with Agile methodology, and experience in app content creation or startup environments.

The needs of the user is everything to us, and how those needs are served falls under our Product teams.

They’re fact-finders.

They’re builders.

We’re looking for a senior content editor bursting with fresh content ideas to join our Flo for Partners (and other new products!) team. You’ll work with a versatile group of content, product, visual, medical and analytical pros to enhance our users’ daily experience of Flo. 

What kind of person is right for this role? Well, you’ll need to be an expert at taking complex information and packaging it into must-click stories. You're as good at coming up with a concept and delivering it in partnership with your visual design colleagues as you are at writing copy. Your communication and collaboration skills are top notch, too. If this is you, and you’re motivated by creating content that makes a real difference, this role could be a perfect fit.

Whether you already work in content or social media for a product-led company or app, or you’re keen to transfer your skills to something new, this role provides an exciting opportunity for a creative to shape Flo content.

Your Experience

Must have:

  • A background in producing highly engaging and scalable content, including a significant portfolio of short-form/ social media content (e.g. super snappy copy/ infographics/ social media slides) that's gone viral. You’ll need to be an active, enthusiastic contributor to ideation sessions, buzzing with fresh ideas for creative content formats and unique angles on our core topics. You’ll be as adept at delivering those ideas as you are thinking them up.

  • Writing, commissioning and editing women’s health content, or adjacent topics like wellbeing, sex and relationships. You should have a knack for turning jargon-packed medical info into engaging, easy-to-understand content, and be able to spot a dud medical fact a mile off.

  • A strong foundation in content analytics. You should know how to use data insights to inform your content ideas, and should understand how to review the performance of what you create – and plan improvements.

  • Working towards business goals. You should be comfortable and competent at pitching content ideas that align with, and deliver on, the company’s objectives.

  • Project management. You should be confident in managing complex content projects end-to-end, and mentoring others to do the same. You’d be working with a variety of stakeholders to bring content to life from ideation to release in the app. You should be comfortable keeping tabs on a variety of projects at once, ensuring all reviews/sign-offs are complete before pushing content live.

  • A flexible working style. Just as happy juggling lots of diverse, smaller tasks as being dedicated to one project for a whole quarter. You’re as game to audit and improve/repackage old content, as to create new.

  • A collaborative approach. You’d be working closely with a range of different disciplines including product managers, analysts, designers, medical advisors, and UX researchers. You should be open to learning from them – as well as sharing your skills/knowledge – to create the best product together.

  • A growth mindset. Willing to give and receive constructive feedback – and act on it. You should be open to spotting gaps in your knowledge and skills and be excited to close them, with support.

  • Proactivity. You should be eager to deputize for your manager when needed in meetings, presentations, and so on. You’ll also be expected to spot opportunities for content or process improvements, pitching them with clear rationale, and helping to get them up and running.

Nice to have:

  • Experience interpreting and conveying health information within short-form content.
  • Having worked on content in a product company, especially an app. You have a strong understanding of the difference between app content and other mediums (e.g. websites, magazines etc). 
  • Experience working in a company that uses Agile methodology.
  • Having worked in a start-up environment. 
  • Experience using Looker, Jira, Figma, Miro, and/or Contentful.

You'll be responsible for:

  • Creating release-ready content that passes our editorial, medical, and legal checks and delivers on our users’ needs, and helping more junior editors do the same. 
  • Generating ideas for new content – including fresh angles and formats for Flo’s story feed – using data and insights to give a clear rationale for them. 
  • Checking the performance/business impact of the content you create and suggesting and planning improvements.
  • Presenting your work and learnings to the wider team/other teams. 
  • Running ideation sessions and workshops, where appropriate, to knowledge/skill share with other content creators. Plus actively participating in other team meetings. 
  • Developing a first-class roster of freelance content creators who are excellent at what they do and really ‘get’ Flo's mission.

What you wont be doing:

  • Creating content (purely) driven by the news agenda. 
  • Creating deep think pieces, investigative journalism, or trend reports – our content tends to be shorter, and have clear actionable takeaways for users.
  • Creating general health/lifestyle content – our content ties back to our users’ menstrual/reproductive health.
  • Having total autonomy to create and execute content plans in isolation. All of our work is a team effort, involving input from everyone from product managers to medical advisors.
  • Being left to fend for yourself if a deadline is going off course or we’re not set to hit a target – we win/lose as a team and we always work together to share workload and responsibility.

Your targets will be:

  • Contribute to hitting delivery goals and metrics targets with your team, for e.g. trials, content engagement, and retention.
  • Efficiently and effectively follow all content production processes and suggest improvements.
  • Foster a positive, honest, curious and collaborative environment within the team



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