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Junior Planner

Good Agency


Posted over 30 days ago...


Join the GOOD Agency as a Junior Planner and make a real impact with your strategic insights for charity communications


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No salary declared 😔

icon Location

London, UK - Hybrid

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icon Expires

Expires at anytime

Organisation Summary

Become part of the GOOD Agency, a team dedicated to using communication strategies to support large charity clients. As a purpose-driven agency, we focus on using direct response communications to not only raise funds but also to change behavior and encourage public action on critical social issues. This is your chance to work in a creative and inspiring environment, where your work contributes to meaningful change.

Role Summary

  • Support senior planners in developing and executing communication strategies.
  • Conduct thorough research and audits to gather insights for strategy formation.
  • Create and present clear briefs and reports to inspire creative teams and inform clients.
  • Measure and analyze campaign performance, offering actionable recommendations.
  • Assist in client relationship building and agency business development efforts.
  • Participate in agency culture by sharing knowledge and contributing to a positive workplace.

Role Requirements

  • Some past experience in an agency or marketing team preferred.
  • Strong strategic, flexible, and problem-solving thinking abilities.
  • Excellent communication, creativity, and organizational skills.
  • Possess a collaborative spirit and a drive for continuous learning.


  • 25 days of holiday plus office closure between Christmas and New Year, and a day off for your birthday.
  • Hybrid working model and pension scheme.
  • Enhanced maternity and paternity leave based on service length.
  • Personal development contributions and various health and wellbeing schemes.
  • Employee Ownership with a potential annual bonus.
  • Supportive work environment with mental health resources and inclusive policies.
  • Company culture perks including breakfasts, lunches, social events, and local discounts.

The GOOD Agency are looking for a Junior Planner to support senior planners on communication strategy for our large charity clients, to help measure the effectiveness of our communications to prove our work is really working. We're looking for someone to use direct response communications to raise funds, change behaviour and mobilise the public to take action on social issues, whilst championing creative thinking within our planning team and the wider agency, by generating insight and inspiration.

Key Responsibilities: Insight & Strategy - Conduct desk research on a variety of subject matters and causes. Conduct competitor, brand, channel and fundraising audits. Conduct stakeholder interviews, voxpops, internal workshops and focus groups, with support. Turn information gathered from all of the above into insights that will inspire communications strategy. Write insightful and concise creative briefs to inspire our creative teams with your strategic direction. Write clear and comprehensive task briefs for more executional communication tasks. Present research, strategy and information internally and to clients.

Measuring effectiveness - Produce data reports, analysing the performance of our advertising campaigns and giving clear recommendations.

Client Development - Support senior planners and client services to grow our large existing clients. Build client relationships that develop our understanding of clients problems. Support quarterly planning meetings with key clients, providing inspiration such as sector trends or competitor campaigns with a point of view on why they worked or didn’t.

Business Development - Support more senior strategists who are working on pitches and proposals for new clients by helping them gather information and insight. Produce round ups of trends and campaigns in our sector that might inspire clients, explaining what’s noteworthy about them. Support the GOOD marketing team by finding information and insight for our own events, blog posts and proprietary thinking.

Team and Agency Culture - Share inspiration and learning at planning team meetings, to grow the team’s knowledge of industry, cultural and technological trends. Contribute to agency culture making it a happier and more interesting place to work that functions well.

Knowledge / Skills & Requirements Knowledge - Ideally some past experience within an agency or a marketing team, even if not within a strategy function. Skills - Strategic thinking Flexible thinking and problem solving Communication Creativity Organisational Experience / Qualifications - Ideally someone with past experience within an agency or a marketing team, even if not within a strategy function.

Benefits GOOD People 25 days holiday allowance per year and we close the office between Christmas and New Year. A day off for your birthday Hybrid working, 3 days in the office and 2 from home Pension scheme Enhanced Maternity - up to 26 weeks full pay dependent on length of service Enhanced Paternity - up to 4 weeks full pay dependent on length of service Personal development: Contribution for work related and non-work related training Cycle to work scheme & season ticket loan Employee Ownership, offering a tax free annual bonus dependent on company targets being met GOOD Support Employee Assistance Programme: Medicash Health plan – includes cash back on a range of medical and alternative therapy costs, virtual GP and prescription service 24/7 unlimited counselling support Discount gym and health club memberships Confidential access to Self Space, mental health counselling service for 3 sessions per year Mental Health First Aiders Sector leading IVF, domestic abuse, menopause and carer policies Independent Financial Advice Clinics Quiet, private room in office for prayer and breastfeeding GOOD Giving 2 days for volunteering per year Charitable Giving (GAYE) Individual Fundraising match funding scheme The GOOD Stuff Breakfast provided on days in office Spud Club lunch on Wednesdays Weekly drinks in office GOOD Times & Belonging team organise regular socials, speakers and outings Early finish on last Friday of every month GOOD Egg – a celebration of staff every month Local discounts with Bankside Buzz Card


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