Volunteer Brand Analyst

What will you be doing?

Overview The IYF Department of Public Information (DPI) is responsible for developing and implementing the IYF Global Communications Strategy, strengthening support for the IYF by promoting key messages and strategies on priority youth issues, implementing global campaigns and coordinating communications and public information activities between headquarters, regional administrations and member counties.  The IYF Media & Advocacy Unit (MAU) works to attract positive attention for the IYF, strengthening recognition of our work and raising the profile of the organization. Strong media outreach, public events, and other multimedia advocacy tools are an important element of that work.  Under the guidance of the IYF Chief, Media & Advocacy, the Brand Analyst will be responsible for driving the growth of the IYF corporate brands and ensuring all aspects of its marketing are matching the IYF’s strategic goals.   Responsibilities  (A) Brand Management:  • Analyzing the brand and current strategy and highlighting areas of weaknesses or conflicting messages;  • Creating a comprehensive branding plan and brand strategy and ensuring all aspects of the IYF activities align with the ethos and goals of the brand;  • Sourcing creative initiatives and activities that fit with the context of the IYF brand;  • Creating an enduring brand message that results in increased awareness, added value and brand loyalty and improving market share;  • Championing the brand internally making sure all elements of the IYF understand the brand and its goals;  • Playing a crucial part in identifying creative branding approaches, sourcing, and manufacturing of the IYF brands services and products to ensure that all aspects are aligned with the corporate branding guidelines.   (B) Marketing and Partnerships Support:  • Developing high quality and effective marketing materials that align correctly with the overall brand strategy;  • Realistic forecasting of the branding opportunities, and ensuring all parts of the IYF are geared accordingly;  • Seek out new marketing opportunities that fit with the brand and maximizing all opportunities for growth;  • Assist in developing international marketing strategies and activities.

What are we looking for?

Experience and results preferred in graphic design for visual identity and website development proven through the provision of a comprehensive portfolio, branding and building visual concepts and storytelling, and working with creative content-driven projects or another relevant field.

What difference will you make?

To voluntarily represent, positively promote, and uphold the mission of “Empowering youth for a better world” in various programs and opportunities throughout the IYF interventions across member countries.