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Director of Analytics



Posted over 30 days ago...

Join Lyst as a Director of Analytics and transform the fashion tech landscape with your leadership and data expertise


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No salary declared 😔

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London United Kingdom

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Expires at anytime

Organisation summary: Lyst is a leading global fashion tech company that revolutionizes shopping with its premium app, connecting over 200M shoppers yearly to 8.5M+ items from 17,000+ top brands. Based in London, Lyst combines the agility of a scale-up with a decade of industry experience, backed by notable investors like Accel and LVMH. The company's mission is to enhance the fashion shopping experience, making it more joyful, personalized, and successful for customers while also helping partners reach ideal audiences.

  • Lead a top-tier analytics team, fostering innovation and best practices.
  • Set technical direction for key analytical areas such as experimentation and forecasting.
  • Work closely with senior leadership to influence strategic decisions.
  • Ensure high data quality and robust governance in partnership with the Data Platform team.
  • Drive company-wide understanding and execution of key metrics and data insights.
  • Experience in a senior analytics role, preferably in e-commerce or tech sectors.
  • Strong leadership and team management skills.
  • Expertise in analytical work such as data modeling and forecasting.
  • Excellent communication skills for conveying complex data insights.
  • Proven ability to drive change with analytics and data initiatives.

Benefits: Lyst offers a hybrid work model, generous holiday allowance, competitive family leave, clothing benefit, private healthcare, training allowance, pension scheme, eye care vouchers, cycle-to-work scheme, transport season ticket loans, and a variety of social events and interest groups. Committed to diversity and inclusion, Lyst welcomes candidates of all backgrounds and supports flexible working arrangements.

Lyst is a global Fashion Tech company and premium shopping app, founded in London in 2010 and catering to over 200M shoppers per year. We offer our customers the largest assortment of premium & luxury fashion items & products in one place, via an assortment of 8.5M+ items from over 17,000 of the world’s leading brands. We are a scale-up business with a current team size of c.150 people in London, combining an agile mentality with a proven business model and over a decade of experience. This provides a balance between foundations and structure, and autonomy and pace.

At Lyst we obsess over the customer, providing a search & discovery experience which offers inspiration, fulfilment, and personalisation. We believe that fashion is amazing but shopping for fashion often isn’t, and use our technology, data and creativity to bring more joy, greater choice and fewer fails. Our mission is to help fashion shoppers make better decisions and help fashion partners find better audiences as the category-leading destination for every fashion shopper. Lyst has raised over $160m from leading investors including Accel, Balderton, Molten Ventures, Fidelity International, and LVMH.

Lyst is seeking a Director of Analytics to lead our lean, multi-disciplined, best-in-class analytics team. As director, you will set the mission, technical direction, and culture of the analytics function. You will provide technical direction on experimentation, attribution, forecasting, and observability, and manage analytical frameworks. You will also evangelise and inspire best practices across the company.

You will report to the VP of Data & Engineering and work closely with the Director of Data Platform and XFN Directors. Our stack includes AWS, Snowflake, dbt, Looker, Python and R.

Areas of Responsibility:

Leadership and Team Management:

  • Lead, mentor, and manage a high-performing, diverse analytics team
  • Foster a culture of craftsmanship, innovation, best practices and continuous improvement
  • Align team objectives with company goals and strategic initiatives

Technical Direction and Innovation:

  • Provide expert guidance on horizontal technical analytical areas, including experimentation, attribution, forecasting, and observability
  • Continuously identify opportunities for applying advanced analytics and data methodologies
  • Develop and track metrics to measure success

Analytics and Strategy:

  • Collaborate with senior leadership to support decision-making around key initiatives and strategic objectives
  • Work with FP&A and product leads to align product development to commercial outcomes - working to a common growth-model/metric tree
  • Stay abreast of industry trends, the competitive landscape, and market dynamics to inform commercial strategies

Data Strategy and Governance:

  • Partner with the Director of Data Platform to define and execute the vision for how data can be leveraged effectively across the business
  • Work alongside the Data Platform team to ensure high data quality and robust data governance
  • Develop and maintain analytics roadmaps to support the progress of the data strategy

Cross-Functional Collaboration:

  • Empower the team to execute on reporting, analytics, and experimentation
  • Collaborate with product development to identify and apply new data opportunities
  • Drive understanding of key metrics and their importance across the business


  • Proven experience in a senior or head of analytics role, preferably within e-commerce or technology sectors
  • Strong leadership skills with a track record of managing large, multi-disciplinary teams
  • Expertise in doing analytical work, including data modelling, experimentation, attribution, forecasting, and observability
  • Excellent communication skills to articulate complex data insights to non-technical stakeholders
  • Experience driving change through analytics and data initiatives
  • Strong in both high-level strategic thinking and detailed analysis


  • Our Ways of Working: We come into the office between 2-4 days a week and we're always in on Tuesdays and Thursdays. We strongly believe that in-person collaboration and time spent together as a team allows us to deliver high impact work, but the flexibility to also work remotely supports our diverse team.
  • Time Off: In addition to the 8 statutory bank holidays, you will receive 29 holidays per year. Lyst’s holiday year runs from 1 April to 31 March.
  • Competitive Family Leave Package: This includes Enhanced Family Leave for those eligible, paid Time off for Dependents and Support for Fertility Treatment & Loss.
  • Clothing Benefit: We want you to enjoy using the Lyst app and site as much as our customers, so we provide you with a clothing allowance to use on Lyst every year. This starts at £250 when you join and increases up to £1,000 with your length of service
  • Private Healthcare: Our healthcare provider is Vitality. Your health is important to us which is why we offer all employees a comprehensive healthcare scheme from the day you start..
  • Training Allowance: We’re big on continuous learning and growth, so all employees are currently entitled to an annual training allowance of £1,000. This can be used to attend conferences, industry events, training courses and to purchase resources.
  • Pension Scheme: Our pension provider is The People’s Pension. We offer a minimum employee contribution of 5% and 3% employer contribution.
  • Eye Tests and Vouchers: Employees can make a saving on their eye test and glasses through our chosen provider. You’ll receive a free eye test every year and a discount towards glasses.
  • Cycle-to-Work Scheme: Lyst will purchase a bicycle from your chosen retailer, you will then receive a voucher to pick up your bicycle from them.
  • Transport Season Ticket Loan: Employees can apply for an interest free season ticket loan to support your travel to work.
  • Social Events: Frequent company wide social events including Christmas & summer parties, sports days, themed drinks, quizzes, cook alongs, as well as smaller team socials. We also have plenty of interest based groups such as football, running club, book club, culinary and more.

We want to build a world where fashion works for everyone, and we want teams that are just as inclusive. Diversity and inclusion is an integral part of our culture at Lyst. We recognise and celebrate the value and impact diversity brings to our company and are committed to ensuring this is a consistent focus, for which we are held to account. We are committed to treating all applicants fairly and equally, and encourage candidates from all backgrounds to apply for this role. We are happy to talk about flexible working arrangements.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Lyst we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.


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